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Auto Marketing - Undergraduate Programs

BBA (Auto Marketing) Course Details

Overview | Semester wise Coverage | Eligibility Criteria | Admission Criteria | Duration | Fee Structure | Apply
Overview
BBA Auto Marketing program is designed to create industry ready, marketing professionals customized for the Auto Marketing and Marketing of Services associated to the sector. IT is also aimed to expose participants to various aspects of the Automobile industry, helping them understand and develop skills to manage challenges faced in sales and marketing of products and allied services.
Semester wise Coverage
SEMESTER I
  • Business Organization
  • Business Economics I
  • Business Mathematics
  • Business Accounting
  • Business Communication I
  • Business Computing
SEMESTER II
  • Organizational Behavior
  • Business Economics II
  • Business Statistics
  • Financial Management
  • Business Communication II
  • Marketing Management 
SEMESTER III
  • Human Resource Management
  • Operations & Materials Management
  • Logistics & Supply Chain Management
  • Consumer Behavior & Market Research
  • Introduction to Automotive Industry 
SEMESTER IV
  • Marketing of Services
  • Research Methodology & Report Writing
  • CRM & e - CRM 
  • Integrated Marketing Communication
  • Industrial Visit
SEMESTER V
  • Automotive Internet Marketing
  • Business Policy & Strategy
  • Brand Management
  • Sales & Distribution Mgmt
  • Summer Internship
  • Dissertation I
SEMESTER VI
  • B2B Auto Marketing
  • Entrepreneurship and Venture Management
  • Total Quality Management
  • Dissertation II
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Eligibility Criteria
  • Minimum 50% marks at Higher & Senior Secondary level (10th & 12th).
Admission Criteria
Group Discussion & Interview
Duration
3 Years
Fee Structure (Per Semester in Rs.)
Semester  Tuition Fee  Academic Services Fees  Total Fee
Semester I 56,250 18,750 75,000
Semester II 56,250 18,750 75,000
Semester III 59,063 19,687 78,750
Semester IV 59,063 19,687 78,750
Semester V 62,016 20,672 82,688
Semester VI 62,016 20,672 82,688
Campus
Dehradun
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