BBA (Human Resources Management): Human resource management (HRM) is the process of managing the relationship between people and the organizations they work in. It is a specialist function supporting organizations, and their employees, at both strategic and operational levels. An understanding of HRM is of benefit to anyone with responsibilities for managing people. For HRM there is a requirement of trained personnel in every organization.
Considering the immense importance of HRM, UPES has launched a specialized course in this function. Students interested in entering the human resources profession with a bachelor's degree could qualify for a variety of positions, each with a unique set of responsibilities. They could get employment in human resources departments, consultancy firms, recruiting agencies and training organizations.
BBA (Marketing Management) : Marketing Management enables the organization to overcome the challenges like – intense competition, ever changing business environment and changing customer tastes and preferences by focusing on the most vital aspect of satisfying customer needs and wants. Marketing thus is a crucial function of an organization and marketing professionals are in high demand in the job market.
To meet this high demand, UPES has introduced BBA Program in Marketing Management. The course design of this program is a rigorous blend of various facets of marketing that includes sales, advertising, consumer behavior, services marketing and various marketing electives.
BBA (Operations Management): Operations management encompasses management of both manufacturing services. Operations Management includes production of goods, their quality control, facilities management, warehousing of goods and purchasing.
India is undergoing major reforms and is expected to become the third-largest economy of the world by 2030. Indian companies are now directing their efforts to becoming global players by eyeing foreign markets for goods and services they produce in India. Also, under the ‘Make in India’ campaign of the Government of India a host of incentives are now being offered to companies to encourage manufacturing in India. The coupling effect of these developments is that manufacturing and services sector has received a tremendous impetus for growth. This growth will drive the requirement of trained personnel in the near future. UPES has thus introduced BBA in Operations Management to cater to this requirement. Our course will equip the students with both the theoretical and practical knowledge required to be successful in this field.