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Sachin Singla is currently working as Head of Mobile Marketing and Analytics for Makemytrip, managing the brand’s App Acquisition marketing strategy, Overall Customer analytics, insights and campaign optimizations. He comes with 12 years of experience in the fields of data science, analytics and has consulted clients across the globe.
He specializes in Regression modelling, Bid optimization algorithms, Segmentation based strategies, Risk analytics, Customer life time value, Attribution modelling, Web/marketing analytics in BFSI & Travel Industry.
Sachin holds a Post graduate degree in Management from IIM Kozhikode & bachelor’s in engineering from NIT Kurukshetra.