Prof. Jaishri Jethwaney
Dr. Jethwaney had a long stint at the Indian Institute of Mass Communication spanning over 25 years as Professor and Program Director. She demitted office in October 2016 and is now with the Institute for Studies in Industrial Development – a public-funded national level policy think tank under the ICSSR (Ministry of HRD). Presently, she is Project Director (ICSSR research) researching on the portrayal of women in the promotional media and the possible areas of intervention.
Prof. Jethwaney has been a lead communication expert for many national and international consultancies in the social sector arena. She is on the board of studies of several central and state universities. In her long career, she has designed and anchored more than 150 training programmes of various durations for officers of state and central government and public sector organizations, armed forces, police and IAS officers. She has been a visiting faculty in many coveted organizations, including the National Judicial Academy, Bhopal and the LBS National Academy of Administration, Mussoorie, Ordinance Staff College, Nagpur, Power Management Institute, among others.
Among her many books, she has authored, When India Votes (2019), Social Sector Communication (Sage, 2016), Corporate Communication (Sage, 2018), Public Relations Management, 3rd ed. (Sterling, 2015) and Advertising Management, 2nd ed. (OUP, 2012), Contributor in the Sage Encyclopaedia on Corporate Reputation in 2016 and has chapters in many books.
Dr. Jaishri Jethwaney completed her Doctorate from the School of International Studies, JNU in Media and Elections. She did her Masters in Political Science from Hindu College, Delhi University, a Post-Graduate Diploma in Advertising & Public Relations and another in Journalism from the RP Institute of Mass Communication, New Delhi. She went to New South Wales for her Fellowship in PR.