BBA Human Resources Management/Marketing Management/ Operations Management

BBA (Human Resources Management): Human resource management (HRM) is the process of managing the relationship between people and the organizations they work in. It is a specialist function supporting organizations, and their employees, at both strategic and operational levels. An understanding of HRM is of benefit to anyone with responsibilities for managing people. For HRM there is a requirement of trained personnel in every organization. Considering the immense importance of HRM, UPES has launched a specialized course in this function. Students interested in entering the human resources profession with a bachelor's degree could qualify for a variety of positions, each with a unique set of responsibilities. They could get employment in human resources departments, consultancy firms, recruiting agencies and training organizations. BBA (Marketing Management) : Marketing Management enables the organization to overcome the challenges like – intense competition, ever changing business environment and changing customer tastes and preferences by focusing on the most vital aspect of satisfying customer needs and wants. Marketing thus is a crucial function of an organization and marketing professionals are in high demand in the job market. To meet this high demand, UPES has introduced BBA Program in Marketing Management. The course design of this program is a rigorous blend of various facets of marketing that includes sales, advertising, consumer behavior, services marketing and various marketing electives. BBA (Operations Management): Operations management encompasses management of both manufacturing services. Operations Management includes production of goods, their quality control, facilities management, warehousing of goods and purchasing. India is undergoing major reforms and is expected to become the third-largest economy of the world by 2030. Indian companies are now directing their efforts to becoming global players by eyeing foreign markets for goods and services they produce in India. Also, under the ‘Make in India’ campaign of the Government of India a host of incentives are now being offered to companies to encourage manufacturing in India. The coupling effect of these developments is that manufacturing and services sector has received a tremendous impetus for growth. This growth will drive the requirement of trained personnel in the near future. UPES has thus introduced BBA in Operations Management to cater to this requirement. Our course will equip the students with both the theoretical and practical knowledge required to be successful in this field.


Duration: 3 years



  • Commerce stream with minimum 50% marks at Higher & Senior Secondary level (10th & 12th)

Career Prospects

  • Human resources generalist
  • Compensation executives
  • Human resources development specialist
  • Employee training program officer
  • Personnel officer
  • Welfare officers
  • Recruitment officers in placement agencies

BBA (Marketing Management)

  • Marketing Executive
  • Sales Executive
  • Marketing Research Analyst
  • Business Development Executive
  • E-Marketing Executive
  • Customer Relation Executive
  • Showroom Manager
  • Direct Marketing Executive

BBA (Finance & Accounts)

  • Assistant Consultant - Business Analyst
  • Commodity Analyst
  • Investment advisor
  • Financial Controller
  • Stock Analysts
  • Investment Banking Associate.
  • Management Trainee - Finance
  • Analyst-Back office
  • Accounts Trainee

BBA (Finance & Accounts)

  • Operations Executive
  • Operations Supervisor
  • Warehouse Executive
  • Shift Supervisor
  • Vendor Management Executive
  • Purchasing Executive
Intake : 75 Seats

Group Discussion & interview.

Students appearing in class XII and awaiting result can also apply.

Shortlisted candidates will be given a provisional offer letter.

Age Criteria

Only candidates whose date of birth falls on or after October 1, 1997 are eligible to apply for admission. Date of Birth as recorded in the Secondary Education Board/University certificate only will be taken as authentic.

Fee structure for the academic year 2019 - 22

1st Sem
Tuition Fee Academic Service Fee Total
90,500 30,000 120,500
2nd Sem
Tuition Fee Academic Service Fee Total
90,500 30,000 120,500
3rd Sem
Tuition Fee Academic Service Fee Total
97,500 32,250 129,750
4th Sem
Tuition Fee Academic Service Fee Total
97,500 32,250 129,750
5th Sem
Tuition Fee Academic Service Fee Total
105,250 34,750 140,000
6th Sem
Tuition Fee Academic Service Fee Total
105,250 34,750 140,000


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