Dr. Ankur Kumar Rastogi

Dr. Ankur Kumar Rastogi

Assistant Professor - Senior Scale

B.Sc. (Comp. Sc.), University of Allahabad, India

PGD (Marketing Management), Annamalai University, India

Master's (Marketing Administration), Jiwaji University, India

MBA (Marketing), Indira Gandhi National Open University, India

FDP (Research), Indian Institute of Management Indore, India

Ph.D (Management), Singhania University, India

Area of Specialization

Marketing, Consumer Behavior, Supply Chain, Services Marketing, Sales

Conference Paper Presentation

Gupta S., Rastogi A. K., Anand P., Singh B., “The Indian Entrepreneurship Scenario: Growth and Decline of Indian Entrepreneurs”, 5th Biennial Conference of the Indian Academy of Management (INDAM), Indian Institute of Management (IIM) Indore, India from Dec 18-20, 2017, pp 59 (ISSN:0975-1653) (Books of Abstracts, Indore Management Journal- IMJ: Special Issue)

Pant L. K., Rastogi A. K., “Equivalence of Agriculture for the Economic Development of any Country”, 4th Agro Supply Chain Conference, University of Petroleum and Energy Studies, Dehradun, India from November 3-4, 2017, pp 34 & 158 (ISBN: 978-1-641-36018-0) (Edited Book)

Mehta S., Rastogi A. K., “Impact of Digitalization on Automotive Industry: Challenges & Opportunities”, International Conference on Business, Internet, and Social Media (BISM 2017), Tokyo, Japan from August 16-18, 2017, pp 81-92, Vol. 1, No.1 (ISSN: 2518-0789) (Proceedings)

Hemant MVS S., Kapoor D., Rastogi A. K., “An Analytical Study on Development of Indian Tourism Industry with reference to Marketing”, 5th International Conference on Management of Infrastructure, University of Petroleum and Energy Studies, Dehradun, India from February 9-10, 2017

Ghosh P., Manna R., Rastogi A. K., Rao A., Korasiga V., “The Performance of Supply Chain: A Study from Buyer Supplier Perspective”, 3rd Agro Supply Chain Conference, University of Petroleum and Energy Studies, Dehradun, India from October 7-8, 2016, pp 12 & 239 (ISBN:978-1-63535-684-7) (Edited Book)

Dwivedi Y., Tripathi V. K., Rastogi A. K., “Obligations and Challenges in Development and Maintenance with reference to Solar Thermal and Photovoltaic System”, 4th International Conference on Management of Infrastructure, University of Petroleum and Energy Studies, Dehradun, India from February 4-6, 2016

Rastogi A. K., “Analytical Study of Farmers’ Satisfaction towards the Marketing of Agricultural Produce”, 2nd Agro Supply Chain Conference, University of Petroleum and Energy Studies, Dehradun, India in association with NABARD and HMNEH on October 3, 2015, pp 23 & 123 (ISBN:978-81-86844-82-3) (Proceedings)

Rastogi A. K., “A Study of the Export Industry in India: Performance and Constraints”, 3rd International Conference on Management of Infrastructure, University of Petroleum and Energy Studies, Dehradun, India from February 6-7, 2015, pp 63 (ISBN:978-81-86844-69-4) (Proceedings)

Rastogi A. K., “Role of Social Media for Effective Communication in Marketing”, International Conference on Business Paradigms in Emerging Markets, National Institute of Technology (NIT), Rourkela, India from December 12-13, 2014, pp 77 (Springer, ISBN:978-93-5196-520-6) (Proceedings)

Rastogi A. K., “Marketing of Grapes in India: An Analytical Study of Grapes with Special Reference to Punjab, India”, National Conference on Changing Times: Reinventing The Indian Growth Story, Swami Keshvanand Institute of Technology, Management & Gramothan (SKIT), Jaipur, India in association with SIDBI and NABARD from November 21-22, 2014, pp 7 (Proceedings)

Rastogi A. K. & Jain A. K., “A Study of Potato Supply Chain: Barriers and Challenges in India”, Agro Supply Chain Conference, University of Petroleum and Energy Studies, Dehradun, India in association with NABARD, SIDBI and HMNEH on August 22, 2014 (Proceedings)

Rastogi A. K., “Sales Training: The Path of Success”, International Conference on Finance and Business Management, Society of Technical and Management Professionals, New Delhi at Jaipur from March 22-23, 2014

Rastogi A. K. & Gupta N. G., “Supply Chain Management - A Profitable Stratagem for Modest Market”, 2nd International Conference on Management of Infrastructure, University of Petroleum and Energy Studies, Dehradun, India from February 14-15, 2014, pp 81 (Springer) (Proceedings)

Rastogi A. K. & Pareek G., “Supply Chain Management (SCM)”, National Conference on Innovative & Sustainable Global Solutions to Business Management & IT Issues, International School of Informatics & Management (formerly IIIM) & FMS-The IIS University, Jaipur, India from April 19-20, 2012

Research Paper Publication

Agarwal T., Thapan Y. R. & Rastogi A. K., “Effectiveness of Structure and Marketing of Indian Branded Food in comparison to Foreign Branded Food”, LI Journal of Research in Management Studies, ISSN: 2456-2823, Vol. 2, Issue 1, March 2017, pp 1-9

Rustagi A., Vashishtha S.  & Rastogi A. K., “Impact of Technology and Analytics in Insurance: Quality Service and Customer Satisfaction”, Asian Research Journal of Business Management, ISSN: 2321-9246, Vol. 4, Issue 1, August 2016, pp 46-56

Pant L. K. & Rastogi A. K., “Framework of Logistics & Supply Chain Management with reference to Challenges, Opportunities in Indian Agricultural Development”, International Journal of Logistics and Supply Chain Management Perspectives, ISSN (print): 2319-9032, (online): 2319-9040, Vol. 5, Number 1, January-March 2016, pp 1-6

Rastogi A. K., “Obstacles & Challenges in Supply Chain with Special Reference to Potatoes”, Social Science Research Network (SSRN), January 6, 2015

Pant L. K. & Rastogi A. K., “Ultimate of Business Achievement: Marketing Research is the Answer”, International Journal of Multidisciplinary Consortium, ISSN: 2349-073X, Vol. 1, Issue 2, September 2014, pp 122-134

Rastogi A. K., “The Effect of Sales Training on the Competence of Sales Personnel as well as the Growth in Sales”, International Journal of Marketing Financial Services and Management Research, ISSN: 2277-3622, Vol. 3, Issue 6, June 2014, pp 110-116

Rastogi A. K., “An Analytical Study on the Behaviour of Consumers towards Investment Avenues”, International Journal of Marketing & Financial Management, ISSN: 2348-3954, Vol. 2, Issue 2, March-April 2014, pp 22-33

Rastogi A. K. & Gupta N. G., “An Analysis of Indian Automobile Industry: Slowdown as an Opportunity for New Development”, International Journal of Research in Commerce, IT & Management, ISSN: 2231-5756, Vol. 3, Issue 10, October 2013, pp 36-40

Rastogi A. K., “Role and Influence of Celebrity Endorsement of Products on Consumer’s Buying Behaviour”, JM International Journal of Marketing Management, ISSN: 2230-701X, Vol. 2, Issue 6, December 2012, pp 367-372

Rastogi A. K., “Online Shopping: A Modern Approach of Buying”, Shodh Samiksha Aur Mulyankan, International Research Journal, ISSN: 0974-2832, Vol. 2, Issue 26, March 2011, pp 45-46

Rastogi A. K., “A Study of Indian Online Consumers & their Buying Behaviour”, Research Analysis and Evaluation, International Research Journal, ISSN: 0975-3486, Vol. 1, Issue 10, July 2010, pp 80-82

Rastogi A. K., “Problems and Opportunities of Rural Markets in India”, COMDEX Times, A monthly Journal on Management Ideas, Vol. 15, Issue 10, October 2009, pp 5-6

Book

Rastogi A. K., “Supply Chain & Marketing of Fruits and Vegetables”, LAP Lambert Academic Publishing, Germany (ISBN: 978-3-659-39414-0), 2015

Book Chapter

Pant L. K., Rastogi A. K., “Equivalence of Agriculture for the Economic Development of any Country”, Cold Chain Logistics & Post Harvest Management, 3rd Edition, SoB, UPES Dehradun (ISBN: 978-1-641-36018-0), pp 158-166, 2017

Mehta S., Rastogi A. K., “Optimization of Biodiesel in Automotive Diesel Engines”, Cold Chain Logistics in Horticulture & Agriculture, 2nd Edition, CoMES, UPES Dehradun (ISBN: 978-1-63535-684-7), pp 190-200, 2016

Ghosh P., Manna R., Rastogi A. K., Rao A., & Korasiga V., “The Performance of Supply Chain: A Study from Buyer Supplier Perspective”, Cold Chain Logistics in Horticulture & Agriculture, 2nd Edition, CoMES, UPES Dehradun (ISBN: 978-1-63535-684-7), pp 239-249, 2016

Rastogi A. K., “Analytical Study of Farmers’ Satisfaction towards the Marketing of Agricultural Produce”, Cold Chain Logistics in Horticulture & Agriculture, Winsar Publishing Co. Dehradun (ISBN: 978-81-86844-90-8), pp 18-23, 2016

Awards & Recognitions 

Rashtriya Gaurav Award, 2010, received for the excellence in education from India International Friendship Society (IIFS), New Delhi with the hands of Dr. Bhishma Narain Singh, Former Governor of Assam & Tamilnadu, India

Certificate of Appreciation, 2014, received for exemplary work in community services activities from University of Petroleum & Energy Studies Dehradun with the hands of Dr. Parag Diwan, Vice Chancellor, University of Petroleum and Energy Studies Dehradun, India