FitBread was founded in 2021 by Aryan Singh, a UPES MBA graduate (2017–19), with Akshit Saxena and Aditya Kashyap, and is incubated by the UPES Council for Innovation and Entrepreneurship. It describes itself as India's first fitness bread brand.
The bread is made from whole-wheat atta with flax seeds, oats and amaranth seeds and contains no preservatives. FitBread sources ingredients from small local vendors and hires women in Uttarakhand to make its bread, training them in bakery skills.