Business Analytics and Optimization (BAO) refers to the skills,
technologies, applications and practices for continuous iterative
exploration and investigation of past business performance to gain
insight and drive future business planning.
In short, Business Analytics and Optimization helps make their
companies more efficient, effective and profitable. With BAO
techniques and tools, organizations can convert large masses of
raw ‘data’ into meaningful and actionable ‘information’ which can
help in running their business more efficiently.
The businesses today .. from Banks to Telecom companies to
Manufacturing entities, to large Retailers, etc .. in India as
well as abroad .. are facing tough challenges of market dynamics.
They have to analyse their past performance and data and
constantly be on toes to launch newer or repositioned products,
services, or offerings. Without this, they face challenging
competition in the market, and start losing market share. This is
where BAO as a discipline is increasingly becoming indispensible
in today’s world.
This program helps prepare students for careers in "economy of
tomorrow" industries. They play a vital role in their
organizations' technological direction. In an IT end-user
industry, BAO responsibilities can reside in various corporate
functions and departments, such as operations, product
development, information systems and finance. For IT
consulting/services and IT products organizations (such as IBM,
Accenture, CSC, Wipro, Google, TCS, Infosys, etc), the BAO
consultants lead large-scale data warehousing and business
intelligence projects, advising large clients the world over in
reshaping their businesses.
