School of Design (SoD)

A Word from Director (Dr. Soumyajit Ghosal)

UPES has been the Pioneer in India and Asia in domain specific education targeting core sectors. The model has been appreciated and acknowledged by the industry as there is an increasing demand for industry ready professionals who could be productive from day one. School of Design Studies at UPES is one such initiative aimed at training professionals for the emerging creative economy. We believe that fundamental of Design Thinking & Innovation practice will be some of the key factors for the upcoming new generation of creative leaders in technology, business and education.

To remain most contemporary in terms of Industry needs and the need to prepare requisite kinds of professionals, in our Academic portfolios, apart from the B. Des & M. Des Programs in Industrial Design & Transportation Design, we have recast the BFA (Digital Art) Program as a B. Des (Digital Design) – which is ‘First-of-its-kind’ in India and we are launching another M. Des Program in Interaction Design

With state of the art infrastructure and accomplished faculty from various IIT’s, NID, Industrial, Transportation & Digital Design Industry with enriching experience in academics and practice, SoDS aims at becoming one of the top ranking Design Schools in the country. The pedagogy adopted by SoDS includes learning through free hand drawing practice, prototype building to computer aided design (using Adobe Photoshop, Autodesk Alias Design, Sketchbook Designer, RHINO 3D etc.), the school also has various studio workshops (Metal, Plastic, Automotive Clay, Wood, Paint etc.). In education & pedagogical methodologies, core inputs are reinforced with various guest lectures from industry experts and practical hands-on experiments with various materials, provides the students with a holistic environment to develop themselves into industry ready professionals.

The last year (2016) batch of 19 students s (10 in M. Des, Industrial Design and 9 in M. Des, Transportation Design) did their Final Internship Projects at Surewin – Indore, Ampere – Coimbatore, BEML, Mysore, Infoedge, Noida, Lokus Design, Pune, Spacewood – Nagpur, Tata Elxsi, Bangalore, TI Cycles, Chennai, General Motors, Bangalore, Fenoplast, Hyderabad, Nexus Design, Delhi, Dhama Innovations Pvt Ltd., Invent India, Ahmedabad, Desmania Design, Delhi

They received their final placements at 15 eminent Design Houses & Industries such as:

 Industrial Design:

  • IT firms - Infoedge, Gurgaon,
  • Product firms - Skanray, Mysore
  • Retail Design Firms – AG Concept, Mumbai
  • Design Houses – Invent India, Ahmedabad, Design Directions – Pune, Elephant Design, Pune, Think Design, Gurgaon
  • Govt. Organizations - Indian Institute of Packaging

Some of the above Graduates have also chosen Academic Careers (Teaching Design) and Entrepreneurship

Transportation Design:

  • TI Cycles - Chennai,
  • Advandes Designs, Pune
  • General Motors, Bangalore
  • JVL, Kurukshetra
  • Elephant Design, Pune
  • Escorts Agri Machineries, Faridabad
  • Volvo Eicher Commercial Vehicles,

As far as the achievements of couple of students this year are concerned, Mr Bharath Arunachalam M Des (Industrial Design) has bagged a six month paid internship with Autodesk. He had worked with Autodesk Product Develop Team at Pune, on Autodesk Fusion 360 and Product Design Workflow.

Mr. Prateek Arya M. Des (Transportation Design) & Mr. Sai Sharan B. Des (Transportation Design) have been selected in top ten for SIAM automotive design project and are working for Enormous/Personal mobility vehicles (cars) 3D model .

Mr. Vignesh Vasukuttan M.Des (Transportation Design) has participated in International Train Design Contest on “Design of Future High-speed Train”, “Green Railway Transportation” in CHINA with full financial support from the Organizers.

To join the above movements of success, I welcome you to be part of it and I look forward to seeing you all in the class of 2016 at UPES School of Design Studies.

With best wishes
Dr. Soumyajit Ghosal


Class rooms with high end computer workstations for each student Software like Alias, Rhino, Adobe suite, CorelDraw, Catia, AutoCAD etc. 3D Printer
Wood/Plastic/Metal/Industrial Clay/POP/Paint/Photo Studios for practical work. Vacuum forming machines and spray painting booths. All requisite raw materials for model making



With the increasing focus on innovation and creativity and exemplary vision on the future of Design, UPES established the School of Design Studies (SoDS).

Keeping in view the requirement of commercially viable and technically advanced designs increasing today, SoDS has designed well-structured curriculum for covering essential aspects such as fundamentals of design, sketching & rendering, model making, ergonomics, digital design tools , design management, professional practice etc.

1st Design School in Uttarakhand offering UG and PG courses Transportation Design, Industrial Design, Digital Design & Interaction Design. Faculty with qualifications from some of the best design institutes in India and abroad and having right blend academic, consultancy and practical experience in various relevant industries.

With the growth of these sectors at a high pace, the need for commercially viable and technically advanced designs is increasing in Aviation & Aerospace, Port & Shipping and Automotive domains. With a futuristic approach, the college has designed well structured curriculum for each course, covering essential aspects such as sketching & drawing, typography, engineering graphics, digital design tools etc. This is combined with knowledge specific to the specialization area for in-depth understanding of Transportation Design and Industrial Design .

These programs are designed by proficient faculty members in close consultation with industry experts. The blends of general design concepts and sector specific knowledge paves the way to a rewarding career for every student at SoDS. 

The college is well equipped with essential learning tools. State of the art design studios at SoDS offer the right blend of real life learning and theoretical design fundamentals. The students are also given an opportunity to experience the real world of designing through summer internships and guest visits by influential people from the industry.


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Abhishek Chauhan,a student of School Of Design Studies, UPES shares his amazing experience of learning and applying design in life!

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