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Details

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Duration of Course 3 years

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Seats 20

  • The BBA-Media Management offers students the tools, professional network, and practical experience needed to succeed in today's media industries.
  • Keeping your knowledge and skills up-to-date as markets change and technologies advance is critical to your professional success.
  • The degree gives you a solid foundation in the latest concepts and practices for managing traditional and emergent media platforms, including: - Television, Advertising, Social Media and New Media Platforms. 

Details

Semester I Semester II

Subject

  • Introduction to Management & Leadership (Online)
  • Business Economics I
  • Business Mathematics
  • Business Accounting
  • Business Computing
  • Business Communication I
  • Community Service 1

Subject

  • Business Economics II
  • Business Statistics
  • Financial Management
  • Business Communication II
  • Marketing Management
  • Media and Culture
  • Community Service 2
Semester III Semester IV

Subject

  • Brand Management
  • Organizational Behavior
  • Franklin Gothic
  • Communication Theories
  • Event Management
  • Open Elective 1*
  • Evolution of Media

Subject

  • Human Resource Management
  • Advertising & Sales Promotion
  • Research Methodology & Report Writing
  • Industry Visit
  • Digital Communication and New Media
  • Open Elective 2 *
  • Program Elective 1*
  • Public Relation and Mass Communication
Semester V Semester VI

Subject

  • Customer Relationship Management
  • Business Policy & Strategy
  • Summer Internship
  • Dissertation I
  • Publishing books, magazies & websites
  • TV Production and Programming
  • Programme Elective 2

Subject

  • Businss Information System
  • Entrepreneurship & Venture Management
  • Dissertation II
  • Programme Elective 3 *
Open Electives * Program Electives *

Subject

  • Physical Fitness & Wellness
  • Personal Selling
  • Mercantile Law
  • Competitive Intellingence
  • Introduction to Psychology
  • Introduction to Sociology
  • Corporate Social Responsibility
  • Introduction to Philosophy

Subject

  • Managing Print Media

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