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MA - Course Overview

MA in Journalism and Mass Communication (Digital) and MA in Digital and Mass Media (Broadcasting) are highly sought-after curriculums at the UPES School of Liberal Studies. The MA in Journalism and Mass Communication (Digital) prepares students for the rapidly expanding digital media and communication landscape. On the other hand, the MA in Digital and Mass Media (Broadcasting) degree prioritises media production and broadcasting technology. Both programs aim to give students a complete understanding of the media and communication sector and the skills and experience they need to succeed in their chosen vocation. The UPES School of Liberal Studies provides world-class education, cutting-edge facilities, and seasoned faculty members.

Specialisations

The School of Liberal Studies offers an MA in Journalism and Mass Communication (Digital) and an MA in Digital and Mass Media (Broadcasting).

  • MA Journalism and Mass Communication (Digital) programme focuses on multiple facets of mass media, including writing for media, developing communication skills, and learning the fundamentals of digital and electronic productions. In addition to bridging the distance between theory and practice, the MA Journalism and Mass Communication programme engages with industry experts who impart real-world knowledge and experience to our students.
  • MA Digital and Mass Media (Broadcasting) program focuses on the technical aspects of media production and broadcasting. This course provides hands-on experience in production techniques, scriptwriting, radio and TV journalism, and media operations. Graduates from this program can go on to work as TV or radio producers, directors, news editors, camera operators, scriptwriters, and more.
Course Fee Structure

Students must pay the fees within the stipulated time frame to secure their admission into the course. The fee can be paid online or offline through various modes of payment such as credit/debit card, net banking, or demand draft.

Click here for a detailed Fee Structure.

Click here to learn about additional fee payments.

Why Study MA at UPES School of Liberal Studies?

Our MA program will help you become a skilled professional. This course offers several specialisations to help you succeed in your career. It fosters communication, criticality, presentation, information management, and leadership abilities in the dynamic business world. With acceptance into an MA program, you can open doors to a more prosperous and advanced future.

UPES is a globally renowned private institution that provides students with excellent education and opportunities. Our university, nestled in the picturesque valley of Dehradun, offers a tranquil learning environment. In addition, our world-class infrastructure and cutting-edge technology enable you to optimise your Master of Arts degree. Join us today and embark on a rewarding journey towards your professional objectives.

Eligibility Criteria
  • Minimum 50% marks in class X and XII and Graduation in any stream.
Selection Criteria
  • Personal Interview
Scope and Highlights

The MA in Journalism and Mass Communication (Digital) covers digital media management, online journalism, social media, mobile journalism, and digital advertising. Graduates receive training for careers in digital marketing, media management, public relations, and online journalism.  
 

The MA in Digital and Mass Media (Broadcasting) degree highlights media production and broadcasting technology. Through this degree, graduates will gain hands-on experience in production, scriptwriting, broadcast journalism, and media operations. This degree prepares graduates for employment in television or radio production, direction, news editing, camera operations, and scriptwriting.  
 

Both courses provide cutting-edge media theory and practises and prepare students for careers in related fields. The supportive learning environment and innovative amenities at UPES allow students to make the most of their time here.

Career Opportunities

With a UPES Master of Arts, you can work in many fields. Your specialisation will equip you for higher-level positions and enable you to fulfil your obligations. This degree will set you apart when applying for business and public sector positions. There are associate, executive, consultant, and analyst opportunities. Two job options for MA in Advertising & Digital Marketing students are Digital Director and Content Manager. A Master of Arts degree can lead to lucrative employment and professional security.

Student Testimonials

Collecting feedback and reviews from our former students provides valuable insights into the course's quality, faculty, infrastructure, and career prospects.

Curriculum

The curriculum diverges based on the chosen field of specialisation. Visit the individual pages to learn more.

Semester 1 MA Journalism and Mass Communication (Digital) 2023-2025
Subject CodeSubjectCredits
 Digital Photography4
 Digital Media, Regulation and Governance3
 Media, Society and Politics: Globalisation, Localization and Key Debates3
 Introduction to Podcasting4
 Introduction to Creative Writing3
 Academic Writing3
Total Credits20
Semester 2
Subject CodeSubjectCredits
 Writing and Publishing for Digital: Tools and Systems3
 Social Media Insights: Tools and Analytics3
 Advanced MOJO (Mobile Journalism)3
 Introduction to Filmmaking: Shorts, Documentary and Experimental3
 Data and Visual Storytelling3
 Indian Politics, Economy and Society3
 The Other India: Perspectives on Reporting and Communications3
Total Credits21
Semester 3
Subject CodeSubjectCredits
 Digital Video Production and post-production4
 Social Sciences Research Methods: Qualitative and Quantitative3
 Social Media: Brand Building, SEO and Marketing3
 Global Media and Digital Networks3
 Strategic Communication: Advertising, Events and PR3
 Advanced Digital News Production4
Total Credits20
Semester 4
Subject CodeSubjectCredits
 Capstone Project 2/ Start Up/Research Project/ On Job Training20
Total Credits20
Semester 1 MA Digital and Mass Media (Broadcasting) 2023-2025.
Subject CodeSubjectCredits
 Digital Photography4
 Digital Media, Regulation and Governance3
 Media, Society and Politics: Globalisation, Localisation and Key Debates3
 Introduction to Podcasting4
 Introduction to Creative Writing3
 Academic Writing3
Total Credits20
Semester 2
Subject CodeSubjectCredits
 Writing and Publishing for Digital: Tools and Systems3
 Social Media Insights: Tools and Analytics3
 Advanced MOJO (Mobile Journalism)3
 Introduction to Filmmaking: Shorts, Documentary and Experimental3
 Data and Visual Storytelling3
 Indian Politics, Economy and Society3
 The Other India: Perspectives on Reporting and Communications3
Total Credits21
Semester 3
Subject CodeSubjectCredits
 Digital Video Production and post-production3
 Social Media: Brand Building, SEO and Marketing3
 Global Media and Digital Networks3
 AR, VR and Immersive Tech3
 Advanced Digital Audio and Sound Design3
 Advanced Filmmaking for Digital3
 Advanced Motion Graphics3
Total Credits21
Semester 4
Subject CodeSubjectCredits
 Capstone Project 2/ Start Up/Research Project/ On Job Training20
Total Credits20

FAQs

What is an MA Program?

Students with an earned Bachelor's degree in a relevant discipline are eligible to enrol in Master of Arts (MA) degree programmes. Typically lasting two years, the programme allows students to focus their education in a specific field. The curriculum is structured to equip students with innovative knowledge in their industry through a blend of theoretical study and hands-on practice.

What is the eligibility criteria for the MA Program?

UPES MA enrollment is simple. All applicants must complete an online application and include a digital photo of themselves. An in-depth analysis of the applications is followed by interviews with the top candidates. 
 

Applicants can choose their preferred personal interview places from a common list. Those who make it to the final round of interviews receive an invitation to join UPES's MA program.

  • Minimum 50% marks in class X and XII and Graduation in any stream.
What are the different specialisations I can opt for in MA in Journalism and Mass Communication (Digital) and MA in Digital and Mass Media (Broadcasting) Program?

The School of Modern Media offers an MA in Journalism and Mass Communication (Digital) and an MA in Digital and Mass Media (Broadcasting).

Does UPES provide scholarships for MA Program?

There are academic scholarships for meritorious students, domicile scholarships for bona fide Uttarakhand students, freeships under Project 'Jyoti' for students from Economically Weaker Sections, and sports scholarships under Project 'Vijaya'. Check the link for more information: https://www.upes.ac.in/admissions/scholarships

What are the career opportunities after doing an MA Program?

Completing an MA Program in Journalism and Mass Communication (Digital) or Digital and Mass Media (Broadcasting) opens up a wide range of career opportunities in the field of media and communication.
 

Journalism and Mass Communication (Digital) graduates have careers as digital content creators, social media managers, digital marketers, online journalists, multimedia editors, and digital media analysts at media organisations, digital marketing agencies, and online publications. Digital and Mass Media (Broadcasting) graduates may find employment in radio and television broadcasting, production, post-production, content creation, and editing. They can be radio or television producers, news reporters, video editors, production managers, or marketers and advertisers.
 

Both programs train public relations specialists, communication consultants, media planners, media researchers, event planners, and media educators. They may additionally build media companies or work independently.

What is the average salary after the MA Program?

What you can expect to earn after completing a master's degree program in digital or broadcast journalism and mass communication depends on a number of factors, including your specific job title, industry, geographic area, and level of expertise. Depending on employment type and expertise, journalism and mass communication (digital) salaries range from INR 3-15 lakhs per year. Digital and mass media (broadcasting) salaries can range from INR 3-20 lakhs per year. These values are averages and might vary greatly depending on qualifications, work function, and other factors.

Are there hostel facilities for boys and girls getting admission for the course?

Yes, the hostel facility is provided by the University. Residential blocks have been earmarked for limited on-campus accommodation (on a first-come, first-serve basis), separately for boys and girls on a triple sharing basis. Students wishing to avail hostel facility (on-campus) will need to deposit a fee in advance.

For Hostel Fee Information, Click here.

Note: Students who wish to avail the campus hostel facility should submit the following documents along with the requisite hostel fee without fail:

- Medical Certificate*
- Police Verification Report* (from their respective city/town)