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BA - Course Overview
The UPES School of Liberal Studies equips students with cutting-edge media literacy for the fast-paced media industry. Media studies 3 years BA course offers insights into content and digital marketing for those interested in mainstream media. Personal and public relations enthusiasts can take a course.
Our industry-aligned curriculum, state-of-the-art studios, and connections with renowned media specialists offer students an extensive curriculum they can pursue. Additionally, students can choose subject-specific specialisations alongside their main subject.
The UPES School of Liberal Studies BA in Journalism and Mass Communication (Digital) course encompasses print, digital, and broadcast media. Students report, edit, and produce news. Critical media analysis is also covered. Specialisations include:
- Social Media and Search Engine Optimisation
- Data, Analytics and Visualisation
- Media Management, Public Policy, and Strategic Communications
- Digital Publishing/Website Management
Digital, radio, and television broadcasting comprise the core topics of the BA in Digital and Mass Media (Broadcasting) degree. Students learn to develop content for various media outlets and the industry's business and legal aspects. Modern studios and production facilities are also employed for practical instruction. Specialisations include:
- Mobile Journalism (Mojo): Digital Video Production and Monetisation
- Digital Audio Broadcasting: Radio Production, Podcasts and Distribution
- Digital Studio Management: Live Broadcasting and Floor Production
The initial two semesters of the program are standardised across all specialisations, whereas from the third semester onwards, the curriculum diverges based on the chosen field of specialisation. Visit the individual pages to learn more.
Students must pay the fees within the stipulated time frame to secure their admission into the course. The fee can be paid online or offline through various modes of payment such as credit/debit card, net banking, or demand draft.
Click here for a detailed Fee Structure.
Click here to learn about additional fee payments.
The School of Liberal Studies encourages students to achieve excellence. We teach media literacy through engaging projects, professional experiences, and relevant training. Students can improve their skills and get professional experience at our numerous workshops, seminars, fairs, and internships. Join the UPES School of Liberal Studies for an exciting media career. Our comprehensive, hands-on programmes prepare students for the new digital media sector. Browse your degree programme below.
The BA-JMC (BA Journalism and Mass Communication - Digital) and BA-DDM (BA Digital and Mass Media - Broadcasting) programmes at the School of Liberal Studies have these benefits:
- Renowned media professionals as faculty
- State-of-the-art labs and studios
- Industry alliance with Hubhopper, offering a unique podcasting course
- Lifetime placement assistance and Multidisciplinary and Holistic Learning
- Industry Experts on the Advisory Board
- Unmatched global Opportunities – Collaboration with the Goldsmiths College of the University of London
- Semester abroad opportunity at The University of California, Berkeley
- Student exchange opportunities at the World's Top Universities
- Semester abroad with UE Germany tuition waiver
- Co-teaching by University Canada West International Faculty
- Assistance for International Internships/Projects
- Digital Innovation Scholarship (funded by Meta) - Full scholarships to select students to pursue digital- media programs.
- 70 mm Film Club – Weekly screening of movies ranging from timeless classics to contemporary masterpieces, we celebrate the art of storytelling through film
- Partnering with Revsports – Comprehensive sports programme with both academic and practical training
- We are introducing ‘The Open Lounge Podcast and YouTube Channel’ - Step into a virtual world of knowledge, inspiration, and captivating conversations.
A UPES Bachelor of Arts degree is an ideal start to college and a fulfilling arts career. UPES University was the first Indian university to obtain the 2020 QS Five Stars Global Rating for employability due to its top-notch faculty and facilities. UPES BA entrance is simple. Applicants must submit an online application with photographs. Shortlisted applicants are interviewed. Candidates can choose their personal interview locations from the collective list. Successful candidates in the interview round are notified and offered admission to the BA program at UPES.
- Minimum 50% marks in class X and XII, any Stream.
- Personal Interview
The Bachelor of Arts (BA) programme in Journalism and Mass Communication (Digital) and Bachelor of Arts (BA) Digital and Mass Media (Broadcasting) at the UPES School of Liberal Studies includes journalism, film studies, advertising, and public relations, among other media-related subjects. This program prepares students for careers in the journalism, advertising, public relations, film and television production industries, among others. Through internships, real-world projects, and partnerships with industry professionals, the curriculum emphasises practical experience. Seminars, workshops, and guest lectures offer students invaluable networking opportunities. There are courses in digital media, visual communication, media law and ethics, media management, and media research. In addition, students can choose electives in photography, radio, and event management based on their interests and career goals. Through study abroad programmes and global internships, students cultivate a global perspective and sensitivity to other cultures.
The BA programme at UPES School of Liberal Studies prepares students for diverse careers in the media industry, including:
- Journalist: Graduates can work as reporters, editors, and writers in newspapers, magazines, TV, and online news portals.
- Advertising and Public Relations: Graduates can pursue roles as copywriters, media planners, and PR specialists in agencies, firms, and corporate communication departments.
- Filmmaker and TV Producer: Graduates can work as filmmakers, screenwriters, directors, producers, and editors in the film and TV industries.
- Digital Media Specialist: Graduates can excel as digital media specialists, social media managers, and content creators for websites, social media, and mobile apps.
- Media Researcher: Graduates can work as researchers, data analysts, and market researchers in media organisations, agencies, and research firms.
- Media Educator: Graduates can pursue careers as educators, trainers, and consultants in academic institutions, media organisations, and training centres.
We at the School of Liberal Studies believe in experiential teaching and learning and strive to imbibe creative skills in students. The following practices are in place to improve the quality of Teaching-Learning and student experience:
- Design and Review of individual Course Plans at the beginning of session
- Course Completion Report (CCR)
- Academic Planning & Monitoring
- Real-world/Project based assignments
- Encouraging Advanced Learner
- Slow Learners Support
- ICT-enabled Classroom (sound system, mic and projector)
- Guest lectures from industry experts
- Certification Courses
- Professional Software Training (PST) and Certification
- NPTEL lectures
- Participation in competitive events (In-house/National/International).
- Participation in Conferences/Seminars/Workshops (National/International).
- Continuous Assessment.
Collecting feedback and reviews from our former students provides valuable insights into the course's quality, faculty, infrastructure, and career prospects.
Curriculum
The initial two semesters of the program are standardised across all specialisations, whereas from the third semester onwards, the curriculum diverges based on the chosen field of specialisation. Visit the individual pages to learn more.
| Subject Code | Subject | Credits |
|---|---|---|
| Why Media Matters: Introduction to Media and Entertainment Industry | 3 | |
| Film and Video Photography | 3 | |
| Indian Polity: Democracy and the State | 3 | |
| Creative Writing | 3 | |
| Fundamental of Social Media | 3 | |
| Writing for Social Media: Introduction | 3 | |
| Living Conversations | 2 | |
| Total Credits | 20 | |
| Subject Code | Subject | Credits |
|---|---|---|
| Indian Economy: Key Principles and Introduction | 3 | |
| Writing and Reporting for Digital Media | 3 | |
| Political Communication | 3 | |
| Video Editing | 3 | |
| The Law and the Journalist | 3 | |
| Development Communication | 3 | |
| Critical Thinking and Writing | 2 | |
| Total Credits | 20 | |
| Subject Code | Subject | Credits |
|---|---|---|
| Mojo: Producing Video and Audio Content | 3 | |
| How to Build a Brand on Digital | 3 | |
| Environmental Science | 4 | |
| Media and Gender Politics | 3 | |
| Introduction to Digital networks: Social transformation and disruption | 3 | |
| Leadership and Teamwork | 2 | |
| Exploratory Elective I | 3 | |
| Total Credits | 21 | |
| Subject Code | Subject | Credits |
|---|---|---|
| Blogging and Web Publishing | 3 | |
| Multi-cam TV production and floor management | 3 | |
| Metaverse and Social Media | 3 | |
| Search Engine Optimisation and Platform Analytics | 3 | |
| Media and Cultural Studies | 3 | |
| Working With Data | 2 | |
| Exploratory Elective II | 3 | |
| Total Credits | 20 | |
| Subject Code | Subject | Credits |
|---|---|---|
| Video Storytelling for the Web | 3 | |
| Reporting the other India | 3 | |
| Internship | 6 | |
| Public policy and digital media | 3 | |
| Design Thinking | 2 | |
| Exploratory Elective III | 3 | |
| Total Credits | 20 | |
| Subject Code | Subject | Credits |
|---|---|---|
| Reporting and Media Research Methodology | 4 | |
| Global Cinema: Critical Perspective | 3 | |
| CSR(Media) | 3 | |
| Podcasting Essentials | 4 | |
| Environment and Media | 3 | |
| Start your Start Up (SFL) | 2 | |
| Exploratory Elective IV | 3 | |
| Total Credits | 22 | |
| Subject Code | Subject | Credits |
|---|---|---|
| Storytelling and Data Visualisation | 3 | |
| Global Politics | 3 | |
| Digital News Production | 4 | |
| Anchoring and Standup Reporting | 4 | |
| Research Methodology | 3 | |
| Exploratory Elective V | 3 | |
| Exploratory Elective VI* | *3 | |
| Total Credits | 20 | |
| Subject Code | Subject | Credits |
|---|---|---|
| Capstone Project 2/ Start Up/Research Project/ On Job Training | 20 | |
| Total Credits | 20 | |
| Subject Code | Subject | Credits |
|---|---|---|
| Why Media Matters: Introduction to Media and Entertainment Industry | 3 | |
| Film and Video Photography | 3 | |
| Indian Polity: Democracy and the State | 3 | |
| Creative Writing | 3 | |
| Fundamental of social media | 3 | |
| Writing for Social Media: Introduction | 3 | |
| Living Conversations | 2 | |
| Total Credits | 20 | |
| Subject Code | Subject | Credits |
|---|---|---|
| Indian Economy: Key Principles and Introduction | 3 | |
| Writing and Reporting for Digital media | 3 | |
| Political Communication | 2 | |
| Video Editing | 3 | |
| The Law and the Journalist | 3 | |
| Development Communication | 2 | |
| Critical Thinking and Writing | 2 | |
| Total Credits | 20 | |
| Subject Code | Subject | Credits |
|---|---|---|
| Mojo: Producing Video and Audio Content | 3 | |
| Audio and podcast production and post-production | 3 | |
| How to Build a Brand on Digital | 3 | |
| Scriptwriting for Video and Audio | 3 | |
| Leadership and Teamwork | 2 | |
| Environmental Science | 4 | |
| Exploratory Elective l | 3 | |
| Total Credits | 21 | |
| Subject Code | Subject | Credits |
|---|---|---|
| Multi-cam TV production and floor management | 3 | |
| Documentary and Creative Non-Fiction | 3 | |
| Metaverse and Social Media | 3 | |
| Search Engine Optimisation and Platform Analytics | 3 | |
| Blogging and Web Publishing | 3 | |
| Working With Data | 2 | |
| Exploratory Elective II | 3 | |
| Total Credits | 20 | |
| Subject Code | Subject | Credits |
|---|---|---|
| Sound Design and Mixing | 3 | |
| Reporting the other India | 3 | |
| Motion Graphics | 3 | |
| Design Thinking | 2 | |
| Internship | 6 | |
| Exploratory Elective III | 3 | |
| Total Credits | 20 | |
| Subject Code | Subject | Credits |
|---|---|---|
| Global Cinema: Critical Perspective | 3 | |
| Advanced Sound for Broadcasting | 4 | |
| CSR(Media) | 3 | |
| Story & Script writing | 3 | |
| Minor Project | 4 | |
| Start your Start Up (SFL) | 2 | |
| Exploratory Elective IV | 3 | |
| Total Credits | 22 | |
| Subject Code | Subject | Credits |
|---|---|---|
| Storytelling and Data Visualisation | 3 | |
| Advanced Studio Production | 3 | |
| Advanced Digital Filmmaking | 4 | |
| Anchoring and Standup Reporting | 4 | |
| Exploratory Elective V | 3 | |
| Research Methodology | 3 | |
| Total Credits | 20 | |
| Subject Code | Subject | Credits |
|---|---|---|
| Capstone Project 2/ Start Up/Research Project/ On Job Training | 20 | |
| Total Credits | 20 | |
FAQs
At UPES School of Liberal Studies, the BA programme in Journalism & Mass Communication and Digital & Mass Media (Broadcasting) incorporates news reporting, broadcasting, and digital media production. Students learn about journalism, broadcasting, advertising, public relations, and digital media vocations. Internships, projects, and industrial collaborations emphasise theory and practice in the curriculum. Professional guest lectures, workshops, and seminars give students networking possibilities.
Minimum 50% marks in class X and XII any Stream.
- BA in Journalism and Mass Communication program at UPES School of Liberal Studies offers specialisation in:
- Social Media and Search Engine Optimisation
- Data, Analytics and Visualisation
- Media Management, Public Policy, and Strategic Communications
- Digital Publishing/Website Management
- BA in Digital and Mass Media (Broadcasting) program at UPES School of Liberal Studies offers specialisation in:
- Mobile Journalism (Mojo): Digital Video Production and Monetisation
- Digital Audio Broadcasting: Radio Production, Podcasts and Distribution
- Digital Studio Management: Live Broadcasting and Floor Production
There are academic scholarships for meritorious students, domicile scholarships for bona fide Uttarakhand students, freeships under Project 'Jyoti' for students from Economically Weaker Sections, and sports scholarships under Project 'Vijaya'. Click here for more information.
UPES School of Liberal Studies BA graduates in Journalism and Mass Communication and Digital and Mass Media (Broadcasting) benefit from numerous media employment opportunities. Students acquire the skills, information, and hands-on experience they need to succeed in journalism, radio, advertising, or public relations. Internships, initiatives, and industry collaborations offer networking and real-world experience, giving graduates an edge in the employment market. The programme prepares graduates for success in the dynamic media sector and associated fields.
The average pay after completing the BA Programme in Journalism & Mass Communication and Digital & Mass Media (Broadcasting) at UPES School of Liberal Studies depends on work type, location, and organisation. Mid-level journalism and digital media jobs can pay INR 50,000–80,000 per month, whereas entry-level jobs pay INR 20,000–30,000. However, high-level broadcasting and advertising jobs might pay INR 1,00,000 per month or more. Experience and certifications might increase salaries. These values are averages and might vary greatly depending on qualifications, work function, and other factors.
Yes, the hostel facility is provided by the University. Residential blocks have been earmarked for limited on-campus accommodation (on a first come, first serve basis), separately for boys and girls on a triple sharing basis. Students wishing to avail hostel facility (on-campus) will need to deposit a fee in advance.
For Hostel Fee Information, Click here.
Note: Students who wish to avail the campus hostel facility should submit the following documents along with the requisite hostel fee without fail:
- Medical Certificate*
- Police Verification Report* (from their respective city/town)
