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BA - Course Overview

The UPES School of Liberal Studies equips students with cutting-edge media literacy for the fast-paced media industry. Media studies 3 years BA course offers insights into content and digital marketing for those interested in mainstream media. Personal and public relations enthusiasts can take a course.

Our industry-aligned curriculum, state-of-the-art studios, and connections with renowned media specialists offer students an extensive curriculum they can pursue. Additionally, students can choose subject-specific specialisations alongside their main subject.

Specialisations

The UPES School of Liberal Studies BA in Journalism and Mass Communication (Digital) course encompasses print, digital, and broadcast media. Students report, edit, and produce news. Critical media analysis is also covered. Specialisations include:

  • Social Media and Search Engine Optimisation
  • Data, Analytics and Visualisation
  • Media Management, Public Policy, and Strategic Communications
  • Digital Publishing/Website Management

Digital, radio, and television broadcasting comprise the core topics of the BA in Digital and Mass Media (Broadcasting) degree. Students learn to develop content for various media outlets and the industry's business and legal aspects. Modern studios and production facilities are also employed for practical instruction. Specialisations include:

  • Mobile Journalism (Mojo): Digital Video Production and Monetisation.
  • Digital Audio Broadcasting: Radio Production, Podcasts and Distribution.
  • Digital Studio Management: Live Broadcasting and Floor Production.

The initial two semesters of the program are standardised across all specialisations, whereas from the third semester onwards, the curriculum diverges based on the chosen field of specialisation. Visit the individual pages to learn more.

Course Fee Structure

Students must pay the fees within the stipulated time frame to secure their admission into the course. The fee can be paid online or offline through various modes of payment such as credit/debit card, net banking, or demand draft.

Click here for a detailed Fee Structure.

Click here to learn about additional fee payments.

Why Study B.A. at UPES School of Liberal Studies?

The School of Liberal Studies encourages students to achieve excellence. We teach media literacy through engaging projects, professional experiences, and relevant training. Students can improve their skills and get professional experience at our numerous workshops, seminars, fairs, and internships. Join the UPES School of Liberal Studies for an exciting media career. Our comprehensive, hands-on programmes prepare students for the new digital media sector. Browse your degree programme below.  
 

The BA-JMC (BA Journalism and Mass Communication - Digital) and BA-DDM (BA Digital and Mass Media - Broadcasting) programmes at the School of Liberal Studies have these benefits:

  • Renowned media professionals as faculty
  • State-of-the-art labs and studios
  • Industry alliance with Hubhopper, offering a unique podcasting course
  • Lifetime placement assistance and Multidisciplinary and Holistic Learning
  • Industry Experts on the Advisory Board
  • Unmatched global Opportunities – Collaboration with the Goldsmiths College of the University of London
  • Semester abroad opportunity at The University of California, Berkeley
  • Student exchange opportunities at the World's Top Universities
  • Semester abroad with UE Germany tuition waiver
  • Co-teaching by University Canada West International Faculty
  • Assistance for International Internships/Projects
  • Digital Innovation Scholarship (funded by Meta) - Full scholarships to select students to pursue digital- media programs.
  • 70 mm Film Club – Weekly screening of movies ranging from timeless classics to contemporary masterpieces, we celebrate the art of storytelling through film
  • Partnering with Revsports – Comprehensive sports programme with both academic and practical training
  • We are introducing ‘The Open Lounge Podcast and YouTube Channel’ - Step into a virtual world of knowledge, inspiration, and captivating conversations.
Eligibility Criteria

A UPES Bachelor of Arts degree is an ideal start to college and a fulfilling arts career. UPES University was the first Indian university to obtain the 2020 QS Five Stars Global Rating for employability due to its top-notch faculty and facilities. UPES BA entrance is simple. Applicants must submit an online application with photographs. Shortlisted applicants are interviewed. Candidates can choose their personal interview locations from the collective list. Successful candidates in the interview round are notified and offered admission to the BA program at UPES.

  • Minimum 50% marks in class X and XII, any Stream.
Scope and Highlights

The Bachelor of Arts (BA) programme in Journalism and Mass Communication (Digital) and Bachelor of Arts (BA) Digital and Mass Media (Broadcasting) at the UPES School of Liberal Studies includes journalism, film studies, advertising, and public relations, among other media-related subjects. This program prepares students for careers in the journalism, advertising, public relations, film and television production industries, among others. Through internships, real-world projects, and partnerships with industry professionals, the curriculum emphasises practical experience. Seminars, workshops, and guest lectures offer students invaluable networking opportunities. There are courses in digital media, visual communication, media law and ethics, media management, and media research. In addition, students can choose electives in photography, radio, and event management based on their interests and career goals. Through study abroad programmes and global internships, students cultivate a global perspective and sensitivity to other cultures.

Career Opportunities

The BA programme at UPES School of Liberal Studies prepares students for diverse careers in the media industry, including:

  • Journalist: Graduates can work as reporters, editors, and writers in newspapers, magazines, TV, and online news portals.
  • Advertising and Public Relations: Graduates can pursue roles as copywriters, media planners, and PR specialists in agencies, firms, and corporate communication departments.
  • Filmmaker and TV Producer: Graduates can work as filmmakers, screenwriters, directors, producers, and editors in the film and TV industries.
  • Digital Media Specialist: Graduates can excel as digital media specialists, social media managers, and content creators for websites, social media, and mobile apps.
  • Media Researcher: Graduates can work as researchers, data analysts, and market researchers in media organisations, agencies, and research firms.
  • Media Educator: Graduates can pursue careers as educators, trainers, and consultants in academic institutions, media organisations, and training centres.
Innovative Teaching and Learning

We at the School of Liberal Studies believe in experiential teaching and learning and strive to imbibe creative skills in students. The following practices are in place to improve the quality of Teaching-Learning and student experience:

  • Design and Review of individual Course Plans at the beginning of session
  • Course Completion Report (CCR)
  • Academic Planning & Monitoring
  • Real-world/Project based assignments
  • Encouraging Advanced Learner
  • Slow Learners Support
  • ICT-enabled Classroom (sound system, mic and projector)
  • Guest lectures from industry experts
  • Certification Courses
  • Professional Software Training (PST) and Certification
  • NPTEL lectures
  • Participation in competitive events (In-house/National/International).
  • Participation in Conferences/Seminars/Workshops (National/International).
  • Continuous Assessment.
Student Testimonials

Collecting feedback and reviews from our former students provides valuable insights into the course's quality, faculty, infrastructure, and career prospects.

Curriculum

The initial two semesters of the program are standardised across all specialisations, whereas from the third semester onwards, the curriculum diverges based on the chosen field of specialisation. Visit the individual pages to learn more.

Semester 1 BA Journalism and Mass Communication (Digital) 2023-27
Subject CodeSubjectCredits
 Why Media Matters: Introduction to Media and Entertainment Industry3
 Film and Video Photography3
 Indian Polity: Democracy and the State3
 Creative Writing3
 Fundamental of Social Media3
 Writing for Social Media: Introduction3
 Living Conversations2
Total Credits20
Semester 2
Subject CodeSubjectCredits
 Indian Economy: Key Principles and Introduction3
 Writing and Reporting for Digital Media3
 Political Communication3
 Video Editing3
 The Law and the Journalist3
 Development Communication3
 Critical Thinking and Writing2
Total Credits20
Semester 3
Subject CodeSubjectCredits
 Mojo: Producing Video and Audio Content3
 How to Build a Brand on Digital3
 Environmental Science4
 Media and Gender Politics3
 Introduction to Digital networks: Social transformation and disruption3
 Leadership and Teamwork2
 Exploratory Elective I3
Total Credits21
Semester 4
Subject CodeSubjectCredits
 Blogging and Web Publishing3
 Multi-cam TV production and floor management3
 Metaverse and Social Media3
 Search Engine Optimisation and Platform Analytics3
 Media and Cultural Studies3
 Working With Data2
 Exploratory Elective II3
Total Credits20
Semester 5
Subject CodeSubjectCredits
 Video Storytelling for the Web3
 Reporting the other India3
 Internship6
 Public policy and digital media3
 Design Thinking2
 Exploratory Elective III3
Total Credits20
Semester 6
Subject CodeSubjectCredits
 Reporting and Media Research Methodology4
 Global Cinema: Critical Perspective3
 CSR(Media)3
 Podcasting Essentials4
 Environment and Media3
 Start your Start Up (SFL)2
 Exploratory Elective IV3
Total Credits22
Semester 7
Subject CodeSubjectCredits
 Storytelling and Data Visualisation3
 Global Politics3
 Digital News Production4
 Anchoring and Standup Reporting4
 Research Methodology3
 Exploratory Elective V3
 Exploratory Elective VI**3
Total Credits20
Semester 8
Subject CodeSubjectCredits
 Capstone Project 2/ Start Up/Research Project/ On Job Training20
Total Credits20
Semester 1 BA Digital and Mass Media (Broadcasting) 2023-27
Subject CodeSubjectCredits
 Why Media Matters: Introduction to Media and Entertainment Industry3
 Film and Video Photography3
 Indian Polity: Democracy and the State3
 Creative Writing3
 Fundamental of social media3
 Writing for Social Media: Introduction3
 Living Conversations2
Total Credits20
Semester 2
Subject CodeSubjectCredits
 Indian Economy: Key Principles and Introduction3
 Writing and Reporting for Digital media3
 Political Communication2
 Video Editing3
 The Law and the Journalist3
 Development Communication2
 Critical Thinking and Writing2
Total Credits20
Semester 3
Subject CodeSubjectCredits
 Mojo: Producing Video and Audio Content3
 Audio and podcast production and post-production3
 How to Build a Brand on Digital3
 Scriptwriting for Video and Audio3
 Leadership and Teamwork2
 Environmental Science4
 Exploratory Elective l3
Total Credits21
Semester 4
Subject CodeSubjectCredits
 Multi-cam TV production and floor management3
 Documentary and Creative Non-Fiction3
 Metaverse and Social Media3
 Search Engine Optimisation and Platform Analytics3
 Blogging and Web Publishing3
 Working With Data2
 Exploratory Elective II3
Total Credits20
Semester 5
Subject CodeSubjectCredits
 Sound Design and Mixing3
 Reporting the other India3
 Motion Graphics3
 Design Thinking2
 Internship6
 Exploratory Elective III3
Total Credits20
Semester 6
Subject CodeSubjectCredits
 Global Cinema: Critical Perspective3
 Advanced Sound for Broadcasting4
 CSR(Media)3
 Story & Script writing3
 Minor Project4
 Start your Start Up (SFL)2
 Exploratory Elective IV3
Total Credits22
Semester 7
Subject CodeSubjectCredits
 Storytelling and Data Visualisation3
 Advanced Studio Production3
 Advanced Digital Filmmaking4
 Anchoring and Standup Reporting4
 Exploratory Elective V3
 Research Methodology3
Total Credits20
Semester 8
Subject CodeSubjectCredits
 Capstone Project 2/ Start Up/Research Project/ On Job Training20
Total Credits20

FAQs

What is BA Journalism and Mass Communication (Digital) and BA Digital and Mass Media (Broadcasting) Program?

At UPES School of Liberal Studies, the BA programme in Journalism & Mass Communication and Digital & Mass Media (Broadcasting) incorporates news reporting, broadcasting, and digital media production. Students learn about journalism, broadcasting, advertising, public relations, and digital media vocations. Internships, projects, and industrial collaborations emphasise theory and practice in the curriculum. Professional guest lectures, workshops, and seminars give students networking possibilities.

What is the eligibility criteria for the BA Program?

Minimum 50% marks in class X and XII any Stream.

What are the different specialisations I can opt for in the BA Program?
  1. BA in Journalism and Mass Communication program at UPES School of Liberal Studies offers specialisation in:
    • Social Media and Search Engine Optimisation
    • Data, Analytics and Visualisation
    • Media Management, Public Policy, and Strategic Communications
    • Digital Publishing/Website Management
  2. BA in Digital and Mass Media (Broadcasting) program at UPES School of Liberal Studies offers specialisation in:
    • Mobile Journalism (Mojo): Digital Video Production and Monetisation
    • Digital Audio Broadcasting: Radio Production, Podcasts and Distribution
    • Digital Studio Management: Live Broadcasting and Floor Production
Does UPES provide scholarships for BA Journalism and Mass Communication (Digital) and BA Digital and Mass Media (Broadcasting)Program?

There are academic scholarships for meritorious students, domicile scholarships for bona fide Uttarakhand students, freeships under Project 'Jyoti' for students from Economically Weaker Sections, and sports scholarships under Project 'Vijaya'. Click here for more information.

What are the career opportunities after doing a BA in Journalism and Mass Communication (Digital) and BA Digital and Mass Media (Broadcasting)Program?

UPES School of Liberal Studies BA graduates in Journalism and Mass Communication and Digital and Mass Media (Broadcasting) benefit from numerous media employment opportunities. Students acquire the skills, information, and hands-on experience they need to succeed in journalism, radio, advertising, or public relations. Internships, initiatives, and industry collaborations offer networking and real-world experience, giving graduates an edge in the employment market. The programme prepares graduates for success in the dynamic media sector and associated fields.

What is the average salary after the BA Journalism and Mass Communication (Digital) and BA Digital and Mass Media (Broadcasting) Program?

The average pay after completing the BA Programme in Journalism & Mass Communication and Digital & Mass Media (Broadcasting) at UPES School of Liberal Studies depends on work type, location, and organisation. Mid-level journalism and digital media jobs can pay INR 50,000–80,000 per month, whereas entry-level jobs pay INR 20,000–30,000. However, high-level broadcasting and advertising jobs might pay INR 1,00,000 per month or more. Experience and certifications might increase salaries. These values are averages and might vary greatly depending on qualifications, work function, and other factors.

Are there hostel facilities for boys and girls getting admission for the course?

Yes, the hostel facility is provided by the University. Residential blocks have been earmarked for limited on-campus accommodation (on a first come, first serve basis), separately for boys and girls on a triple sharing basis. Students wishing to avail hostel facility (on-campus) will need to deposit a fee in advance.

For Hostel Fee Information, Click here.

Note: Students who wish to avail the campus hostel facility should submit the following documents along with the requisite hostel fee without fail:

- Medical Certificate*
- Police Verification Report* (from their respective city/town)