Dr. Arvind Kumar Jain
Sr. Associate Professor
B.Sc (Life Science), LLB., Allahabad University
PGDBM (Marketing & HRM), IMS Roorkee
Certified Professional (CIC and Brain Bench)
Ph.D. (Applied Business Economics), Dr. B.R Ambedikar University, Agra [UP]
Area of Specialization:
Marketing Management, Services Marketing, International Marketing, Retail Management, Consumer Behavior, Brand Management, Advertising & Sales Management, Channels Management, Contracts
Research & Publication:
Dr. Vipul Jain & Dr. Arvind Kumar Jain, ‘A Shift of IMC from Masses to Specific Classes – An Analysis of Socio-Economic Class’, Paper Published in Asian Journal of Business & Economics [ISSN No: 2231-3699] Volume 3 No. 3.2 Quarter II, 2013.
Dr. Arvind Kumar Jain & Mr. Debasish Rout, ‘An Empirical Study Of Students Preferences And the Dynamics Of Marketing Strategies Of Professional Institutes In Odisa’, Paper Published in Asian Journal of Business & Economics [ISSN No: 2231-3699] Volume 3 No. 3.3 Quarter III, 2013
Dr. Arvind Kumar Jain, Dr. Kuldeep Kumar Agrawal, Dr. Suresh Jain, Mr. Sunil Dahiya, ‘A lifecycle environmental impact assessment of natural gas combined cycle thermal power plant in Andhra Pradesh, India,’ Journal of Environmental Development – Elsevier, [ISSN: 2211-4645] April 2014.
Dr. Vickram Sahai & Dr. Arvind Kumar Jain, ‘Bridging the gap – interpersonal communication orientation to improving customer service’, Journal of Industrial and Commercial Training – Emerald, [Vol:46 Iss-4 / ISSN: 0019-7858] April 2014
Dr. Arvind Kumar Jain, Dr. Kuldeep Kumar Agrawal & Dr. H. Roy, ‘Assessment of greenhouse gas emissions from coal and natural gas thermal power plants using life cycle approach’, International Journal of Environmental Science and Technology – Springer, [Volume 11, Issue 4 / ISSN 1735-1472 (Print) 1735-2630 (Online)] May 2014.
Dr. Karan Kapoor, Dr. Arvind Kumar Jain & Dr. K.K. Pandey, ‘Evolution of solar energy in India: A Review’, Journal of Renewable and Sustainable Energy Reviews : Elsevier / Science Direct, [ISSN: 2211-4645], 2014.
Dr. Vickram Sahai & Dr. Arvind Kumar Jain, ‘Responsible service quality’, Journal of Strategic HR Review-Emerald, [ISSN: 1475-4398, Vol. 13 Iss 4/5] 2014.
Ms. B. Sabitha, Dr. Arvind Kumar Jain, Dr. Neeraj Anand, ‘Role of Demographic Factors on Consumer’s Willingness to Pay Premium for Green House Appliances in UAE.’ Journal of Global Research Computer Science & Technology [JGRCST] Vol.-III, Issue-IX, August 2015, ISSN:2349 – 5170, Impact Factor 2.01 August 2015
Mr. Nishant Rohankar, Dr. Arvind Kumar Jain & Dr. Prasoon Dwivedi, A Study Of Existing Solar Power Policy Framework In India For Viability Of The Solar Projects Perspective [Article reference: RSER5195 ] Journal of Renewable and Sustainable Energy Reviews - Elsevier / Science Direct [Impact Factor - 7.44] December 2015
Dr. Kuldeep Kumar Agrawal, Dr. Arvind Kumar Jain & Dr. H. Roy, ‘Assessment of Electricity generation Cost form Thermal Power Plant Using Life Cycle Approach’, in International Conference on Management of Infrastructure [ICMI 2013] at UPES Dehradun, February 15-16, 2013.
Dr. Gautam Srivastav, Dr. Arvind Kumar Jain & Dr. Neeraj Ananad, ‘An Empirical Study on Brand Positioning of Automotive Lubricants in India’ at 4th International Conference on Management of Infrastructure [ICMI] 2016 at CoMES, UPES, Dehradun.
Dr. Arvind Kumar Jain, ‘Power Marketing Scope of Forecasting for Manufacturing Sector’ at 4th International Conference on Management of Infrastructure [ICMI] 2016 at CoMES, UPES, Dehradun.
Dr. Anita Sengar & Dr. Arvind Kumar Jain, ‘Lack of Robust IT Infrastructure – A Major Barrier to E-Taling in India’ at International Conference on Energy & Infrastructure Management, School of Petroleum Management, PDPU, Gandhinagar Gujrat 2016
Mr. Harsh & Dr. Arvind Kumar Jain, ‘Business Excellence Framework for Port Sector in India’ at International Conference on Energy & Infrastructure Management, School of Petroleum Management, PDPU, Gandhinagar Gujrat, 2016
Chapters Published in Edited Volumes:
Dr. Arvind Kumar Jain, Dr. H. Roy,‘Telecom Growth Trajectory In India’, Published by Bloomberg Publication [Paper Presented at IIT Kharagpur, December 2011]
Dr. Arvind Kumar Jain, Dr. Shruti Tripathi & Dr. H. Roy, ‘A study on Female Attrition in the Private Sector Organization’, in Edited Volume on ‘Business Innovation’ Published by Research India Publication [ISBN: 978-93-84443-24-5] 2015
Reviewer for the Journals:
International Journal of Management & Administration. [IJBMA]
Journal of Organizational Effectiveness: People and Performance - Emerald.
The Journal of TQM – Emerald.
Resource Person for Corporate Training’s / Invited Sessions:
Bharat Pump & Compressors ltd. Allahabad – Corporate Session / Training conducted on the subject of ‘Team at work and Essence of Leadership’ & ‘Time management’.
Indian Audit & Accounts Department [CAG] Allahabad – Session / Training conducted on the subject of ‘Team Building’.
Tata Power Delhi Distribution Ltd [TPDDL / NDPL] – Corporate Sessions on ‘Customer Orientation & Building Customer Relationship’
University of Applied Sciences, Frankfurt am Main, Germany- Sessions Conducted for Aviation Professionals on the Topic ‘Corporate Management – Strategic Marketing & Sales’
Hindustan Petroleum Corporation Ltd. [HPCL] – Corporate Session on the Topic ‘Brand Building & Customer loyalty Program’
Indian Oil Corporation Ltd [IOCL] - Corporate Session on the Topic ‘Brand Building & Customer loyalty Program’.
Rajasthan Rajya Vidyut Prasaran Nigam Ltd., Jaipur - Corporate Session on the Topic ‘Customer Orientation & Consumer Relationship’.
IOCL Dealership Workshop for Retail Sales [Series] on ‘Total Dealership Management’, on behalf of ISPe, UPES.
Invited Sessions on Marketing Management [for Govt. of Uttarakhand] for Power and Infra Management Program on behalf of CCE, UPES.
IOCL Dealership Workshop for Retail Sales [Series], ‘Disha’ on behalf of ISPe, UPES.
Invited Session on Marketing Management for HPCL, Program on behalf of ISPe, UPES.