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BBA (Digital Marketing) (Ongoing)

Program details

The BBA (Digital Business) - Digital Marketing program at UPES stands out due to its comprehensive curriculum and practical learning approach. Over the course of three years, students gain a solid foundation in business administration and digital marketing strategies, preparing them for the fast-paced and ever-evolving field of digital marketing.

The program covers a wide range of subjects, providing students with a holistic understanding of both business and digital marketing. They learn essential business concepts through courses like marketing management, financial accounting, organizational behavior, and strategic management. Simultaneously, specialized courses in digital marketing, including social media marketing, search engine optimization, content marketing, e-commerce, and data analytics, equip students with the practical skills needed to excel in the digital landscape.

What sets this program apart is its emphasis on practical learning. Students actively participate in hands-on projects, case studies, and industry internships, enabling them to apply their theoretical knowledge to real-world scenarios. This experiential learning approach not only deepens their understanding of digital marketing concepts but also hones their critical thinking, problem-solving, and decision-making abilities. By engaging with industry professionals and gaining practical experience, students are well-prepared to enter the digital marketing industry with confidence.

Program Highlights

  • BBA (Digital Business) - Digital Marketing at UPES offers a balanced blend of business administration and specialized digital marketing courses, equipping students with a comprehensive understanding of the field.
  • Students actively engage in real-world projects, case studies, and internships, enabling them to apply their knowledge and develop practical skills in digital marketing.
  • The program emphasizes hands-on learning, allowing students to gain valuable experience in digital marketing techniques, tools, and strategies, preparing them for the industry.
  • The program is taught by a team of experienced faculty members who possess both academic expertise and industry experience in digital marketing, ensuring students receive guidance and insights from professionals in the field.
  • BBA (Digital Business) - Digital Marketing provides a holistic understanding of the field, covering various aspects of business administration and digital marketing, enabling students to make well-informed decisions in the digital business landscape.
  • The program is designed to align with the latest industry trends and practices, equipping students with the knowledge and skills required to thrive in the dynamic digital marketing industry.

The future of the BBA (Digital Business) - Digital Marketing program is promising as the digital marketing industry is experiencing rapid growth and transformation. Graduates of this program at UPES are well-prepared to capitalize on emerging opportunities in this dynamic field. Key trends shaping the industry include the use of AI-powered tools and machine learning algorithms, which enable personalized customer experiences, data analysis, predictive analytics, and automation. Optimizing content for voice search has become crucial with the rise of voice-activated devices and virtual assistants, making professionals who understand voice search highly sought after. Video content continues to dominate the digital landscape, with brands using videos for storytelling and engaging their target audience, making video marketing skills in high demand. Social media platforms also play a vital role, and professionals who can effectively leverage social media channels, engage with audiences, and run targeted campaigns will have numerous career opportunities. Additionally, the ability to collect, analyze, and derive actionable insights from data is becoming increasingly important, making proficiency in data analytics tools and the ability to make data-driven decisions crucial for digital marketers.

Career Opportunities

Completing a BBA (Digital Business) - Digital Marketing program from UPES School of Business opens up a world of exciting career opportunities in the rapidly evolving field of digital marketing. Graduates possess a comprehensive understanding of digital strategies, consumer behavior, and emerging technologies, positioning them for success in various roles. They can pursue careers as digital marketing specialists, social media managers, SEO analysts, content strategists, e-commerce professionals, or digital consultants. With the skills gained from the program, graduates are equipped to navigate the digital landscape, drive online engagement, analyze data-driven insights, and develop effective marketing campaigns across multiple platforms. The BBA (Digital Business) - Digital Marketing program from UPES School of Business offers a solid foundation for individuals seeking to thrive in the dynamic and fast-paced world of digital marketing.

Listed below are the potential professional paths available to students in the field of Digital Marketing that they can pursue.

  • Digital Marketing Manager
  • Social Media Manager
  • SEO Specialist
  • Content Marketer
  • Digital Advertising Specialist


UPES has a proven record of successful placements and strong industry partnerships. The university has established close relationships with prominent companies in the digital marketing sector, presenting students with outstanding placement prospects. Leveraging its industry connections, UPES facilitates internships and job placements, granting students valuable exposure to practical work settings and empowering them to launch their careers in digital marketing. The university's dedicated placement cells and comprehensive career development services ensure that students receive continuous assistance and advice during the placement process, thereby increasing their likelihood of securing coveted positions in top-tier organizations.

Fee Structure

Click here for detailed Fee Structure.


The minimum eligibility criteria for BBA (Digital Business) - Digital Marketing to be fulfilled by interested students is as follows: Minimum 50% marks in Classes X and XII.

Selection Criteria

The process of selection criteria for students interested in pursuing BBA (Digital Business) - Digital Marketing offered by UPES is based on the individual's performance in Entrance Exam (UPESMET-UG) / UGAT’23 / CUET

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