MA - Course Overview

The School of Liberal Studies and Media offers an MA in - 

• MA Mass Communication - Journalism and Digital Media
• MA Mass Communication - Advertising and Public Relations
• MA Mass Communication - Film Studies and TV Production

Our MA program will help you become a skilled professional. This course offers several specialisations to help you succeed in your career. It fosters communication, criticality, presentation, information management, and leadership abilities in the dynamic business world. With acceptance into an MA program, you can open doors to a more prosperous and advanced future.

UPES is a globally renowned private institution that provides students with excellent education and opportunities. Our university, nestled in the picturesque valley of Dehradun, offers a tranquil learning environment. In addition, our world-class infrastructure and cutting-edge technology enable you to optimise your Master of Arts degree. Join us today and embark on a rewarding journey towards your professional objectives.

• Minimum 50% marks in class X and XII and Graduation in any stream.

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• CUET-PG cutoff for MA admissions for AY 2025 is 120 or above.

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The MA in Journalism and Mass Communication (Digital) covers digital media management, online journalism, social media, mobile journalism, and digital advertising. Graduates receive training for careers in digital marketing, media management, public relations, and online journalism.  
 

The MA in Digital and Mass Media (Broadcasting) degree highlights media production and broadcasting technology. Through this degree, graduates will gain hands-on experience in production, scriptwriting, broadcast journalism, and media operations. This degree prepares graduates for employment in television or radio production, direction, news editing, camera operations, and scriptwriting.  
 

Both courses provide cutting-edge media theory and practises and prepare students for careers in related fields. The supportive learning environment and innovative amenities at UPES allow students to make the most of their time here.

With a UPES Master of Arts, you can work in many fields. Your specialisation will equip you for higher-level positions and enable you to fulfil your obligations. This degree will set you apart when applying for business and public sector positions. There are associate, executive, consultant, and analyst opportunities. Two job options for MA in Advertising & Digital Marketing students are Digital Director and Content Manager. A Master of Arts degree can lead to lucrative employment and professional security.

Collecting feedback and reviews from our former students provides valuable insights into the course's quality, faculty, infrastructure, and career prospects.

Students with an earned Bachelor's degree in a relevant discipline are eligible to enrol in Master of Arts (MA) degree programmes. Typically lasting two years, the programme allows students to focus their education in a specific field. The curriculum is structured to equip students with innovative knowledge in their industry through a blend of theoretical study and hands-on practice.

UPES MA enrollment is simple. All applicants must complete an online application and include a digital photo of themselves. An in-depth analysis of the applications is followed by  online interviews with the top candidates. 
 

Eligibility Criteria to take admission in MA at UPES School of Liberal Studies and Media

• Minimum 50% marks in class X and XII and Graduation in any stream.

The School of Modern Media offers three specialized postgraduate programs: MA Mass Communication – Journalism and Digital Media, MA Mass Communication – Advertising and Public Relations, and MA Mass Communication – Film Studies and TV Production, designed to equip students with advanced knowledge and practical skills across diverse areas of modern media and communication.

* For further details, refer to T&C Click Here.

Completing an MA Program in Journalism and Mass Communication (Digital) or Digital and Mass Media (Broadcasting) opens up a wide range of career opportunities in the field of media and communication.
 

Journalism and Mass Communication (Digital) graduates have careers as digital content creators, social media managers, digital marketers, online journalists, multimedia editors, and digital media analysts at media organisations, digital marketing agencies, and online publications. Digital and Mass Media (Broadcasting) graduates may find employment in radio and television broadcasting, production, post-production, content creation, and editing. They can be radio or television producers, news reporters, video editors, production managers, or marketers and advertisers.
 

Both programs train public relations specialists, communication consultants, media planners, media researchers, event planners, and media educators. They may additionally build media companies or work independently.

What you can expect to earn after completing a master's degree program in digital or broadcast journalism and mass communication depends on a number of factors, including your specific job title, industry, geographic area, and level of expertise. Depending on employment type and expertise, journalism and mass communication (digital) salaries range from INR 3-15 lakhs per year. Digital and mass media (broadcasting) salaries can range from INR 3-20 lakhs per year. These values are averages and might vary greatly depending on qualifications, work function, and other factors.

Yes, hostel facility is provided by the University. Residential blocks have been earmarked for limited on-campus accommodation (on first come, first serve basis), separately for boys and girls on triple sharing basis. Students wishing to avail hostel facility (on-campus) will need to deposit fee in advance.

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