B.Des. (User Experience and Interaction Design)

The B.Des. (User Experience & Interaction Design) program at UPES is a comprehensive four-year undergraduate degree program that aims to provide students with a well-rounded education in interaction design. Students will learn a variety of topics, including UCD, UX research, UI design, usability engineering, Physical computing, AR/VR, and AI&ML for UX. The program is designed to equip students with the necessary skills and knowledge to become proficient interaction designers.

One of the most significant advantages of the B.Des. (User Experience & Interaction Design) program is an Industry Internship program. This program provides students with a unique opportunity to gain hands-on experience and apply their knowledge and expertise in real-world situations. The program assigns students to summer internships and final-year dissertation projects at various UX industries and brands. During these internships, students will have the chance to work on real projects, collaborate with experienced professionals in their field, and gain exposure to contemporary design principles and practices.

Furthermore, the Industry Internship program also offers students the chance to establish professional connections and gain a deeper understanding of the latest trends and developments in the industry. Overall, the B.Des. (User Experience & Interaction Design) program is an excellent choice for students looking to pursue a career in interaction design, as it provides them with a well-rounded education, hands-on experience, and opportunities to network and stay updated with the latest trends and practices in the industry.

• State-of-the-art facilities and infrastructure at UPES facilitate interaction design programs.
• The Interaction Design Studio is equipped with advanced AR/VR equipment and cutting-edge gadgets like microcontrollers, smart materials, and 3D printers.
• Students of the B.Des. (User Experience & Interaction Design) program can experiment with unmanned aerial vehicles to learn about self-governing mechanisms in interactive encounters.
• The Interaction Design Studio provides a unique opportunity for students to acquire expertise in interactive experiences.
• The Student Exchange Program offers a valuable chance for UX students to attend classes at UE Germany and work on design projects with diverse cultural backgrounds.
• The exchange program also allows students to experience the rich cultural heritage of Germany while exploring its history, art, and architecture.

The future of the B.Des. (User Experience & Interaction Design) program looks promising as the field of UX/UI design is rapidly growing and is expected to expand further in the coming years. Companies are increasingly focusing on digital platforms, making the importance of UX/UI design in creating successful digital products and services more evident. This shift towards user-centred design and digital transformation is predicted to significantly increase the demand for UX/UI designers from 2023 to 2025, particularly in the areas of mobile applications, website design, and other digital products. In addition, UX/UI designers can explore new opportunities to create innovative and engaging interfaces for emerging technologies such as artificial intelligence, virtual and augmented reality, and the Internet of Things (IoT). Overall, the B.Des. (User Experience & Interaction Design) program can prepare students for a promising career in a field that is poised for growth and innovation.

A career in UX offers both job satisfaction and flexibility, with various technical and managerial paths to explore. As a B.Des. (User Experience & Interaction Design) graduate, you can opt for a technical career path, where you may develop an interest in web technologies and become a full-stack developer using languages like Python, Ruby, and PHP. You can also delve into mobile app development, application design, or video game apps due to the surge in mobile technology. On the other hand, a managerial career path may be more suitable if you enjoy managing people and aspire to become a team leader. This path may lead you from an interface designer to a user experience manager, and ultimately to a UX director.

Besides the career paths mentioned, students have a range of other options available to them.

• Software Engineer
• Interaction Designer - Mobile apps
• Experience Designer
• HCI Researcher
• Independent Consultant
• Business Analyst
• UX Consultant

The B.Des. (User Experience & Interaction Design) program offers promising career prospects as the field of UX/UI design continues to expand rapidly. As companies increasingly prioritize digital platforms, the significance of UX/UI design in creating successful digital products and services is becoming more evident. Graduates of this program can look forward to exciting placement opportunities with key recruiters such as Microsoft, IBM, Accenture, KPMG, Infosys, Capgemini, Google, Facebook, LinkedIn, and TCS. The average CTC offered is Rs. 6.48 lakhs per annum, while the maximum CTC is Rs. 15.17 lakhs per annum.

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Curriculum 2023-2027

The minimum eligibility criteria for B.Des. (User Experience & Interaction Design) to be fulfilled by interested students is as follows: Minimum 50% marks in class X and XII (any stream).

The process of selection criteria for students interested in pursuing B.Des. (User Experience & Interaction Design) offered by UPES is based on the individual's performance in the National Level Exams (NID/NIFT/UCEED/JEE-Mains)/ UPESDAT/ Board Merit/ CUET followed by Portfolio Presentation & Interview Round.

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