BA Digital and Mass Media (Broadcasting) -Mobile Journalism (Mojo): Digital Video Production and Monetisation

DETAILS

Digital video & audio are growing exponentially in the Indian media sector and there is a huge demand for original content. This requires specialised production skills which are in high demand.  BA Digital and Mass Media (Broadcasting) - Mobile Journalism (Mojo) with specialisation in Digital Video Production and Monetisation degree program equips students with sound technical skills to create digital video and audio content. Students are trained on the latest technology tools to produce, distribute and monetise media properties across digital multimedia industries.

Students are trained as digital broadcasting storytellers & producers. They are provided hands-on experience in the fields of Mobile Journalism, Audio/Video Production, Content Creation, Podcasting, Production, Direction and Live Broadcasting. School of Modern Media students at UPES work in one of the most advanced studios in the country where they learn the skills required for digital and mass media broadcasting which are taught by the best professionals in the industry.

The Digital Video Production and Monetisation, specialisation introduces students to MoJo (Mobile Journalism). It is designed to teach you the skills to make impactful video content for  media houses, marketing campaigns and social media channels. Students will learn how to shoot, edit and produce video content with Mobile Phones. They will learn hands - on working on live projects in workshop mode to create digital multimedia content. They will be introduced to the basics of narrative structure and visual language, and a comprehensive overview of video production.They will also be introduced to distribution and monetisation strategies across digital platforms like YouTube, Facebook & Instagram amongst others.

Duration of Program

3 Years (6 Semesters)

Seats

20*

DESIGN YOUR OWN DEGREE


upes

UPES’ curriculum framework is holistic in its overall structure and yet focuses on the individual need of the student to discover, experience, explore and challenge. Along with the core subject, students have the option to choose from subject-focused specialisations. They are also allowed to choose minor/exploratory subject from other schools at UPES that are: School of Engineering, School of Computer Science, School of Law, School of Business, School of Health Sciences, School of Design, School of Modern Media, and School of Liberal Studies.

Further, based on the multifaceted needs of the global workplace and evolving lifestyles, the curriculum offers Signature and Life-Skills courses through School for Life. To round off this learning experience, students are required to do mandatory internships in the social sector, government/public sector, and industry. The combinations available for students to pick and choose from are endless, ensuring both depth and width of knowledge.

DETAILS
  • Digital Content Creator
  • Digital Video Producer
  • Digital Video Production Specialist
  • Social Media Entrepreneurs/Influencer
  • Multimedia Journalist
  • Media Manager

50% in X and XII Any Stream

2021-24

Program Curriculum: Click Here to Download

SEMESTER  I

Subject Code Subject Credits
SOMM1002 Why Media Matters: Introduction to Media and Entertainment Industry  3
SOMM1003 Text, Picture, Video, and Sound: Exploring foundations of Communication  3
SMBA1014 Indian Polity: Democracy and the State  3
SDCS1029 Creative Writing 3
SOMM104 Fundamentals of Social Media  2
SMBA1013 Critical Analysis: Digital and Traditional Platforms 3
SLLS0102 Learning how to learn (SoL) 2
SLLS0101 Living Conversations (SoL) 2
CSEG1115 Computer lab: Introduction to Basic Computer Applications (HTML, Website creation, and MS office tools) (SoCS) 2
TOTAL   23

 

SEMESTER II

Subject Code Subject Credits
SOMM1005 The Indian Economy: Key Principles and Introduction  2
SOMM1006 Writing and Reporting for Digital media 3
SOMM1007 Media laws: Regulation, governance, and Ethics 2
MKTG1004 Marketing Management (SoB) 3
SDGS1002 Film and Video Photography (SoD)* 3
SMPC1001 Introduction to Digital networks: Social transformation and disruption 2
SLSG0101 Critical Thinking and Writing (SoL) 3
SLLS0103 Leadership and Teamwork (SoL) 2
TOTAL   20

 

SEMESTER III

Subject Code Subject Credits
SOMM2004 MoJo: Producing video and audio content 3
SOMM2006 Media production tools 1
SMDM2001 Podcast production and post-production      3
SOMM2005 How to Build a Brand on Digital 3
SMJM2003 Reporting the other India 1
SMDM2002 Digital media futures and the rise of Big-Tech 3
SMDM2003 Scriptwriting for Video and audio 3
SLLS0201 Design Thinking 2
SLSG0201 Ethical leadership in the 21st Century 3
  Exploratory Elective I 3
TOTAL   25

 

SEMESTER IV

Subject Code Subject Credits
SMJM2005 Multi-cam TV production and Floor management 3
SMDM2006 Post-production and Direction  3
MKTG3025 Digital branding, branded content, and content marketing strategies.   3
SMDM2004 Search Engine Optimization and Platform Analytics 3
SMJM2004 Blogging and Web publishing 3
SPMC2001 OTT platforms and the Media Business 1
SLSG0202 Environment and Sustainability - Himalaya Fellowship 3
  Exploratory Elective II 3
  Exploratory Elective III 3
TOTAL   25

 

 

SEMESTER V

Subject Code Subject Credits
SMDM3005 Sound design and mixing 3
SMDM3006 Documentary and Creative non-fiction 3
SMDM3001 How to build direct traffic on platforms outside Google + FB 3
  Motion Graphics 3
  Exploratory Elective IV 3
SLLS0301 Persuasive Presence 2
SLSG0301 Start your Start-Up 3
TOTAL   20

 

 

SEMESTER VI

Subject Code Subject Credits
PROJ3132 Capstone project 10
  Exploratory Elective V 3
  Exploratory Elective VI 3

 

 

SLSG0302

SLSG0303

SLSG0304

SLSG0305

*Exploratory Basket (Optional for those taking a minor from another school)

Solving Complex Problems

Technologies of the Future

Future Casting

Managing Relationships & Being Happy

3
TOTAL   19

 

DETAILS

Careers
  • Digital Content Creator
  • Digital Video Producer
  • Digital Video Production Specialist
  • Social Media Entrepreneurs/Influencer
  • Multimedia Journalist
  • Media Manager
Eligibility

50% in X and XII Any Stream

Curriculum

2021-24

Program Curriculum: Click Here to Download

SEMESTER  I

Subject Code Subject Credits
SOMM1002 Why Media Matters: Introduction to Media and Entertainment Industry  3
SOMM1003 Text, Picture, Video, and Sound: Exploring foundations of Communication  3
SMBA1014 Indian Polity: Democracy and the State  3
SDCS1029 Creative Writing 3
SOMM104 Fundamentals of Social Media  2
SMBA1013 Critical Analysis: Digital and Traditional Platforms 3
SLLS0102 Learning how to learn (SoL) 2
SLLS0101 Living Conversations (SoL) 2
CSEG1115 Computer lab: Introduction to Basic Computer Applications (HTML, Website creation, and MS office tools) (SoCS) 2
TOTAL   23

 

SEMESTER II

Subject Code Subject Credits
SOMM1005 The Indian Economy: Key Principles and Introduction  2
SOMM1006 Writing and Reporting for Digital media 3
SOMM1007 Media laws: Regulation, governance, and Ethics 2
MKTG1004 Marketing Management (SoB) 3
SDGS1002 Film and Video Photography (SoD)* 3
SMPC1001 Introduction to Digital networks: Social transformation and disruption 2
SLSG0101 Critical Thinking and Writing (SoL) 3
SLLS0103 Leadership and Teamwork (SoL) 2
TOTAL   20

 

SEMESTER III

Subject Code Subject Credits
SOMM2004 MoJo: Producing video and audio content 3
SOMM2006 Media production tools 1
SMDM2001 Podcast production and post-production      3
SOMM2005 How to Build a Brand on Digital 3
SMJM2003 Reporting the other India 1
SMDM2002 Digital media futures and the rise of Big-Tech 3
SMDM2003 Scriptwriting for Video and audio 3
SLLS0201 Design Thinking 2
SLSG0201 Ethical leadership in the 21st Century 3
  Exploratory Elective I 3
TOTAL   25

 

SEMESTER IV

Subject Code Subject Credits
SMJM2005 Multi-cam TV production and Floor management 3
SMDM2006 Post-production and Direction  3
MKTG3025 Digital branding, branded content, and content marketing strategies.   3
SMDM2004 Search Engine Optimization and Platform Analytics 3
SMJM2004 Blogging and Web publishing 3
SPMC2001 OTT platforms and the Media Business 1
SLSG0202 Environment and Sustainability - Himalaya Fellowship 3
  Exploratory Elective II 3
  Exploratory Elective III 3
TOTAL   25

 

 

SEMESTER V

Subject Code Subject Credits
SMDM3005 Sound design and mixing 3
SMDM3006 Documentary and Creative non-fiction 3
SMDM3001 How to build direct traffic on platforms outside Google + FB 3
  Motion Graphics 3
  Exploratory Elective IV 3
SLLS0301 Persuasive Presence 2
SLSG0301 Start your Start-Up 3
TOTAL   20

 

 

SEMESTER VI

Subject Code Subject Credits
PROJ3132 Capstone project 10
  Exploratory Elective V 3
  Exploratory Elective VI 3

 

 

SLSG0302

SLSG0303

SLSG0304

SLSG0305

*Exploratory Basket (Optional for those taking a minor from another school)

Solving Complex Problems

Technologies of the Future

Future Casting

Managing Relationships & Being Happy

3
TOTAL   19

 

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