DETAILS

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Duration of Program 3 Years (6 Semesters)

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Seats 20*

*Total Seats in BA Digital and Mass Media (Broadcasting)

Digital video & audio are growing exponentially in the Indian media sector and there is a huge demand for original content. This requires specialised production skills which are in high demand.  This degree program equips students with sound technical skills to create digital video and audio content. Students are trained on the latest technology tools to produce, distribute and monetise media properties across digital multimedia industries.

Students are trained as digital broadcasting storytellers & producers. They are provided hands-on experience in the fields of Mobile Journalism, Audio/Video Production, Content Creation, Podcasting, Production, Direction and Live Broadcasting. School of Modern Media students at UPES work in one of the most advanced studios in the country where they learn the skills required for digital and mass media broadcasting which are taught by the best professionals in the industry.

The Digital Video Production and Monetisation, specialisation introduces students to MoJo (Mobile Journalism). It is designed to teach you the skills to make impactful video content for  media houses, marketing campaigns and social media channels. Students will learn how to shoot, edit and produce video content with Mobile Phones. They will learn hands - on working on live projects in workshop mode to create digital multimedia content. They will be introduced to the basics of narrative structure and visual language, and a comprehensive overview of video production.They will also be introduced to distribution and monetisation strategies across digital platforms like YouTube, Facebook & Instagram amongst others.

ACADEMIC FRAMEWORK

The foundation of higher learning at UPES since its inception has been to explore and promote areas of learning that are innovative and future focused. This has led to constant evolution in facilitating creative and collaborative learning engagements for students through realignment of curriculum and exploration of virtual tools, and open-source courseware; thereby creating borderless learning and access to limitless information.

The new curriculum framework at UPES, ABLE (Academic Blueprint for Learning Excellence) is holistic in its overall structure and yet focuses on the individual need of the student to discover, experience, explore and challenge. The learning is segmented into core subject studies, core specialism studies, minors/exploratory subjects, and signature and life skills learning. The latter three are offered by the newly-instituted School for Life.

SFL (School for Life) is an intrinsic part of the composite UPES student experience and facilitates learning and education that is a balance between what students want, and what is needed of them as future global citizens and leaders of tomorrow. With courses designed to equip students with lifelong learning skills, a focus on a wide range of contemporary issues, and a mandatory social and professional internship experience that is unique, UPES believes in igniting to inspire the best version within an individual to better the world.

DETAILS

  • Digital Content Creator
  • Digital Video Producer
  • Digital Video Production Specialist
  • Social Media Entrepreneurs/Influencer
  • Multimedia Journalist
  • Media Manager
50% in X and XII Any Stream
Personal Interview

2021-24

 

SEMESTER  I

 

Subject Code Subject Credits
  Why Media Matters: Introduction to Media and Entertainment Industry  3
  Text, Picture, Video, and Sound: Exploring foundations of Communication  3
  Indian Polity: Democracy and the State  2
  Creative Writing 3
  Fundamentals of Social Media  2
  Critical Analysis: Digital and Traditional Platforms 3
  Learning how to learn (SoL) 2
  Living Conversations (SoL) 2
  Computer lab: Introduction to Basic Computer Applications (HTML, Website creation, and MS office tools) (SoCS) 2
TOTAL   22

 

SEMESTER II

 

Subject Code Subject Credits
  The Indian Economy: Key Principles and Introduction  2
  Writing and Reporting for Digital media 3
  Media laws: Regulation, governance, and Ethics 2
  Marketing Management (SoB) 3
  Film and Video Photography (SoD)* 3
  Introduction to Digital networks: Social transformation and disruption 2
  Critical Thinking and Writing (SoL) 3
  Leadership and Teamwork (SoL) 2
    3
TOTAL   23

 

SEMESTER III

 

Subject Code Subject Credits
  MoJo: Producing video and audio content 3
  Media production tools 1
  Audio and podcast production and post-production      3
  How to build a Brand on Digital 3
  Reporting the other India 1
  Media production tools 1
  Digital media futures and the rise of Big tech: Monopolies, fragmentation, and nationalism 3
  Scriptwriting for Video and audio 3
  Ethical leadership in the 21st C (SoL) 3
  Design Thinking 2
  *Exploratory basket course for students to take by choice from other schools 3
     
TOTAL   26

 

SEMESTER IV

 

Subject Code Subject Credits
  Multi-cam TV production and Floor management. 3
  Post-production and Direction  3
  Digital branding, branded content, and content marketing strategies.   3
  Search Engine Optimization and Platform Analytics 3
  Blogging and Web publishing 3
  OTT platforms and the media Business 1
  Environment and sustainability (Himalya Fellowship) (SoL) 3
  *Exploratory basket course for students to take by choice from other schools 3
  *Exploratory basket course for students to take by choice from other schools 3
     
TOTAL   25

 

 

SEMESTER V

 

Subject Code Subject Credits
  Sound design and mixing 3
  Documentary and Creative non-fiction 3
  How to build direct traffic on platforms outside Google + FB 3
  Motion Graphics 3
  *Exploratory basket course for students to take by choice from other schools 3
  Persuasive Presence (SoL) 2
  Start your Start Up (SoL) 3
     
TOTAL   20

 

 

SEMESTER VI

 

Subject Code Subject Credits
  Capstone project 10
  SoL Signature course basket 3
  *Exploratory basket course for students to take by choice from other schools 3
  *Exploratory Basket (Optional for those taking a minor from another school) 3
     
TOTAL   19

 

 

2020-23

 

SEMESTER  I

 

Subject Code Subject Credits
SMBA1001 Writing for Media 4
SMBA1002 Socio-Economic & Political Scenario 4
SMBA1003 Introduction to Communication 3
SDCS 1025 Basics of Design & Graphics 3
SLLS 0102 Learning How to learn 2
SLLS 0101 Living Conversations 2
HUMN 1118 Language Lab 2
SDCS 1125 Design & Graphics Lab 2
CSEG1115 Computer Lab-I 2
TOTAL   24

 

SEMESTER II

 

Subject Code Subject Credits
  History of Print & Broadcasting in India 3
  Global Media Scenario 3
  Media Laws & Ethics 4
  Still Photography 3
  Critical Thinking and Writing 3
  Leadership and Teamwork 2
  New Media 3
  Photo Lab 2
  Computer Lab-II 2
TOTAL   25

 

 

SEMESTER III

 

Subject Code Subject Credits
  MoJo: Producing video and audio content 3
  Media production tools 1
  Audio and podcast production and post-production      3
  How to build a Brand on Digital 3
  Reporting the other India 1
  Media production tools 1
  Digital media futures and the rise of Big tech: Monopolies, fragmentation, and nationalism 3
  Scriptwriting for Video and audio 3
  Ethical leadership in the 21st C (SoL) 3
  Design Thinking 2
  *Exploratory basket course for students to take by choice from other schools 3
     
TOTAL   26

 

 

SEMESTER IV

 

Subject Code Subject Credits
  Multi-cam TV production and Floor management. 3
  Post-production and Direction  3
  Digital branding, branded content, and content marketing strategies.   3
  Search Engine Optimization and Platform Analytics 3
  Blogging and Web publishing 3
  OTT platforms and the media Business 1
  Environment and sustainability (Himalya Fellowship) (SoL) 3
  *Exploratory basket course for students to take by choice from other schools 3
  *Exploratory basket course for students to take by choice from other schools 3
     
TOTAL   25

 

 

SEMESTER V

 

Subject Code Subject Credits
  Sound design and mixing 3
  Documentary and Creative non-fiction 3
  How to build direct traffic on platforms outside Google + FB 3
  Motion Graphics 3
  *Exploratory basket course for students to take by choice from other schools 3
  Persuasive Presence (SoL) 2
  Start your Start Up (SoL) 3
     
TOTAL   20

 

SEMESTER VI

 

Subject Code Subject Credits
  Capstone project 10
  SoL Signature course basket 3
  *Exploratory basket course for students to take by choice from other schools 3
  *Exploratory Basket (Optional for those taking a minor from another school) 3
     
TOTAL   19

 

 

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