BA Journalism and Mass Communication (Digital) -Social Media and Search Engine Optimisation

DETAILS

The media industry in India is transforming into a digital-first industry. Traditional media platforms like newspapers, TV & radio networks are all transforming into converged digital platforms which means that media professionals today need new age digital skills for producing, distributing & monetising content.

This cutting-edge BA (Digital) -Social Media and Search Engine Optimisation degree program is designed to equip students for this growing demand in the Indian & global media industries. It takes a digital- first approach focusing on the transformative role of technology in journalism & communications. It focuses on New-Age growth areas in media such as social media, mobile journalism, data visualisation & Search Engine Optimization (SEO). BA (Digital) - Social Media and Search Engine Optimisation programme trains students as digital storytellers, provides hands on training on state-of-the-art infrastructure and imparts cross-cutting communication skills which are in demand in the media sector,corporates, public policy institutions and startups.

Social media skills have become fundamental in our day-to-day life and are the defining focus of the current media landscape. Whether you envisage building your own brand on social media or work for a media organization for content marketing or strategic analysis, our specialization in Social media will prepare you for effective use of online channels and social media platforms. Our Social Media and Search Engine Optimisation focus on social media tools, metrics, curating and creating content, and marketing strategies. Social Media and Search Engine Optimisation specialisation simultaneously equips students with Google Search Engine Optimisation (SEO) tools for increasing distribution and discoverability of online content which is a key skill set to all online publishing. Social Media and Search Engine Optimisation course would specifically focus on social media and SEO integration for a strategic use of search engine algorithms, on-page and off-page optimization, for highest search engine ranking and site visibility and traffic. The SEO specialization would cover critical areas such as algorithms, building social media signals, PageRank, HTML tags, and effective use of keywords.

Duration of Program

3 years (6 semesters)

Seats

45*

DESIGN YOUR OWN DEGREE


upes

UPES’ curriculum framework is holistic in its overall structure and yet focuses on the individual need of the student to discover, experience, explore and challenge. Along with the core subject, students have the option to choose from subject-focused specialisations. They are also allowed to choose minor/exploratory subject from other schools at UPES that are: School of Engineering, School of Computer Science, School of Law, School of Business, School of Health Sciences, School of Design, School of Modern Media, and School of Liberal Studies.

Further, based on the multifaceted needs of the global workplace and evolving lifestyles, the curriculum offers Signature and Life-Skills courses through School for Life. To round off this learning experience, students are required to do mandatory internships in the social sector, government/public sector, and industry. The combinations available for students to pick and choose from are endless, ensuring both depth and width of knowledge.

DETAILS
  • Social Media Manager
  • Audience Growth Manager
  • Social media Strategist
  • Social media Marketer
  • Social media Analyst
  • Social media Content Writer/Producer
  • SEO Strategist
  • SEO Analyst
  • SEO Consultant
  • SEO Digital Marketer
  • SEO Link Builder

50% in X and XII Any Stream

2022-25

Program Curriculum: Click Here to Download

SEMESTER  I

Subject Code Subject Credits
SOMM1002 Why Media Matters 3
SOMM1003 Exploring foundations of Communication 3
SMBA1014 Indian Polity: Democracy and the State 3
SDCS1029 Creative Writing 3
SOMM1004 Fundamentals of Social Media 2
SMBA1013 Critical Analysis: Media Platforms 3
SLLS0102 Living Conversations 2
SLLS0101 Learning how to learn 2
CSEG115 Computer Lab-I 2
TOTAL   23

 

 

SEMESTER II

Subject Code Subject Credits
SOMM1006 The Indian Economy: Key Principles and Introduction 2
SOMM1005 Writing and Reporting for Digital media 3
SOMM1007 Media laws: Regulation, governance, and Ethics 2
MKTG1004 Marketing Management 3
SDGD1002 Film and Video Photography 3
SMPC1001 Introduction to Digital networks: Social transformation and disruption 2
SLSG0101 Critical Thinking and Writing 3
SLLS0103 Leadership and Teamwork 2
TOTAL   20

 

SEMESTER III

Subject Code Subject Credits
SMJM2001 Media and Gender politics 3
SMJM2002 The law and the Journalist 3
SOMM2003 Strategic Communications 3
SOMM2004 MoJo: Producing video and audio content 3
SMJM2003 Reporting the other India 1
SOMM2005 How to build a Brand on Digital 3
SOMM2006 Media Production tools 1
SLSG0201 Ethical leadership in the 21st Century 3
SLLS0201 Design Thinking 2
  Exploratory Elective I 3
TOTAL   25

 

 

SEMESTER IV

Subject Code Subject Credits
SMJM2004 Blogging and Web publishing 3
SMJM2005 Multi-cam TV production and Floor management. 3
SMDM2005 Introduction to data analytics 3
SPMC2001 OTT platforms and the media Business 1
MKTG3025 Digital branding, branded content, and content marketing strategies. 3
SMDM2004 Search Engine Optimization and Platform Analytics 3
  Exploratory Elective II 3
  Exploratory Elective III 3
SLSG0202 Environment and Sustainability  - Himalaya Fellowship 3
TOTAL   25

 

 

SEMESTER V

Subject Code Subject Credits
SMDM3002 Public policy and digital media 3
SMDM3003 Motion Graphics 3
SPMC3001 PR Communications 3
SMDM3004 Introduction to Python for content creators 3
SMJM3001 Media platforms: Evolution and digital shifts. 3
SMDM3001 How to build direct traffic on platforms outside Google + FB 2
SLLS0301 Persuasive Presence 2
SLSG0301 Start your Start Up 3
  Exploratory Elective IV 3
TOTAL   25

 

 

SEMESTER VI

Subject Code Subject Credits
SMJM3002 Storytelling and Data Journalism 3
MKTG3026 How to Build a marketing Campaign.  2
  Signature course basket 3
  Exploratory Elective V 3
  Exploratory Elective VI 3
PROJ3131 Capstone project 3
TOTAL   17

DETAILS

Careers
  • Social Media Manager
  • Audience Growth Manager
  • Social media Strategist
  • Social media Marketer
  • Social media Analyst
  • Social media Content Writer/Producer
  • SEO Strategist
  • SEO Analyst
  • SEO Consultant
  • SEO Digital Marketer
  • SEO Link Builder
Eligibility

50% in X and XII Any Stream

Curriculum

2022-25

Program Curriculum: Click Here to Download

SEMESTER  I

Subject Code Subject Credits
SOMM1002 Why Media Matters 3
SOMM1003 Exploring foundations of Communication 3
SMBA1014 Indian Polity: Democracy and the State 3
SDCS1029 Creative Writing 3
SOMM1004 Fundamentals of Social Media 2
SMBA1013 Critical Analysis: Media Platforms 3
SLLS0102 Living Conversations 2
SLLS0101 Learning how to learn 2
CSEG115 Computer Lab-I 2
TOTAL   23

 

 

SEMESTER II

Subject Code Subject Credits
SOMM1006 The Indian Economy: Key Principles and Introduction 2
SOMM1005 Writing and Reporting for Digital media 3
SOMM1007 Media laws: Regulation, governance, and Ethics 2
MKTG1004 Marketing Management 3
SDGD1002 Film and Video Photography 3
SMPC1001 Introduction to Digital networks: Social transformation and disruption 2
SLSG0101 Critical Thinking and Writing 3
SLLS0103 Leadership and Teamwork 2
TOTAL   20

 

SEMESTER III

Subject Code Subject Credits
SMJM2001 Media and Gender politics 3
SMJM2002 The law and the Journalist 3
SOMM2003 Strategic Communications 3
SOMM2004 MoJo: Producing video and audio content 3
SMJM2003 Reporting the other India 1
SOMM2005 How to build a Brand on Digital 3
SOMM2006 Media Production tools 1
SLSG0201 Ethical leadership in the 21st Century 3
SLLS0201 Design Thinking 2
  Exploratory Elective I 3
TOTAL   25

 

 

SEMESTER IV

Subject Code Subject Credits
SMJM2004 Blogging and Web publishing 3
SMJM2005 Multi-cam TV production and Floor management. 3
SMDM2005 Introduction to data analytics 3
SPMC2001 OTT platforms and the media Business 1
MKTG3025 Digital branding, branded content, and content marketing strategies. 3
SMDM2004 Search Engine Optimization and Platform Analytics 3
  Exploratory Elective II 3
  Exploratory Elective III 3
SLSG0202 Environment and Sustainability  - Himalaya Fellowship 3
TOTAL   25

 

 

SEMESTER V

Subject Code Subject Credits
SMDM3002 Public policy and digital media 3
SMDM3003 Motion Graphics 3
SPMC3001 PR Communications 3
SMDM3004 Introduction to Python for content creators 3
SMJM3001 Media platforms: Evolution and digital shifts. 3
SMDM3001 How to build direct traffic on platforms outside Google + FB 2
SLLS0301 Persuasive Presence 2
SLSG0301 Start your Start Up 3
  Exploratory Elective IV 3
TOTAL   25

 

 

SEMESTER VI

Subject Code Subject Credits
SMJM3002 Storytelling and Data Journalism 3
MKTG3026 How to Build a marketing Campaign.  2
  Signature course basket 3
  Exploratory Elective V 3
  Exploratory Elective VI 3
PROJ3131 Capstone project 3
TOTAL   17
Enquiry Form