BBA Auto Marketing

The Indian auto industry is one of the largest in the world. The industry accounts for 7.1 per cent of the country's Gross Domestic Product (GDP). The Two Wheelers segment with 81 per cent market share is the leader of the Indian Automobile market owing to a growing middle class and a young population The BBA Auto Marketing program is designed to create industry-ready, marketing professionals customized for the auto retailing and marketing of services associated to the sector. It is also aimed to expose participants to various aspects of the automobile industry, helping them understand and develop skills to manage challenges faced in sales and marketing of products and allied services.

time-duration

Duration: 3 years

eligibility

Eligibility

  • Minimum 50% marks at Higher & Senior Secondary level (10th & 12th)

Career Prospects

  • Business Development
  • Sales and Marketing
  • Agency Management
  • Customer Service
  • Key Account Management
Intake : 30 Seats
Semester I Semester II

Subject

  • Introduction to Management & Leadership (Online)
  • Business Economics I
  • Business Mathematics
  • Business Accounting
  • Business Communication I
  • Business Computing
  • Community Service 1

Subject

  • Organizational Behavior
  • Business Economics II
  • Business Statistics
  • Financial Management
  • Business Communication II
  • Marketing Management 
  • Community Service 2
Semester III Semester IV

Subject

  • Human Resource Management
  • Operations & Materials Management
  • Introduction to Automotive Industry
  • Consumer Behavior & Market Research
  • Open Elective 1*

Subject

  • Marketing of Services
  • Research Methodology & Report Writing
  • Customer Relationship Management
  • Industrial Visit
  • Open Elective 2*
Semester V Semester VI

Subject

  • Business Policy & Strategy
  • Brand Management
  • Sales & Distribution Mgmt
  • Summer Internship
  • Dissertation I
  • Program Elective 1*
  • Program Elective 2*

Subject

  • Entrepreneurship and Venture Management
  • Total Quality Management
  • Dissertation II
  • Program Elective 3 *
Open Electives * Program Electives *

Subject

  • Physical Fitness & Wellness
  • Personal Selling
  • Mercantile Law
  • Competitive Intellingence
  • Introduction to Psychology
  • Introduction to Sociology
  • Corporate Social Responsibility
  • Introduction to Philosophy

Subject

  • Automotive Internet Marketing
  • B2B Auto Retailing
  • Auto Financing
  • Auto Insurance
  • Visual Merchandising
  • Pre-owned Vehicle Marketing

BBA Admission Criteria

Group Discussion & interview.

Students appearing in class XII and awaiting result can also apply.

Shortlisted candidates will be given a provisional offer letter.

Age Criteria

Only candidates whose date of birth falls on or after October 1, 1995 are eligible to apply for admission. Date of Birth as recorded in the Secondary Education Board/University certificate only will be taken as authentic.

Fee structure for the academic year 2018 - 21

1st Sem
Tuition Fee Academic Service Fee Total
83,910 27,965 111,875
2nd Sem
Tuition Fee Academic Service Fee Total
83,910 27,965 111,875
3rd Sem
Tuition Fee Academic Service Fee Total
92,250 30,750 123,000
4th Sem
Tuition Fee Academic Service Fee Total
92,250 30,750 123,000
5th Sem
Tuition Fee Academic Service Fee Total
101,440 33,810 135,250
6th Sem
Tuition Fee Academic Service Fee Total
101,440 33,810 135,250

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