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DETAILS

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Duration of Program 3 years (6 semesters)

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Seats 20 only

  • BBA in Automobile Marketing is designed for aspiring students who want to either take up a role in dealership or have aspirations to partner with various automobile makers
  • UPES NIRF Ranking UPES ranks 56th in NIRF (National Institutional Ranking Framework) of MHRD in the Management Category

DETAILS

Semester I Semester II

Subject

  • Introduction to Management & Leadership (Online)
  • Business Economics I
  • Business Mathematics
  • Business Accounting
  • Business Computing
  • Business Communication I
  • Human Values & Ethics

Subject

  • Business Economics II
  • Business Statistics
  • Financial Management
  • Business Communication II
  • Marketing Management 
  • Design Thinking
  • Corporate Social Responsibility
Semester III Semester IV

Subject

  • Organizational Behavior
  • Operations & Materials Management
  • Consumer Behavior & Market Research
  • Introduction to Automotive Industry
  • Open Elective 1*
  • Advance Skillset Development
  • Venture Ideation

Subject

  • Human Resource Management
  • Marketing of Services
  • Research Methodology & Report Writing
  • Customer Relationship Management
  • Industrial Visit
  • Open Elective 2*
  • Executive Communication
Semester V Semester VI

Subject

  • Business Policy & Strategy
  • Brand Management
  • Sales & Distribution Mgmt
  • Summer Internship
  • Dissertation I
  • Program Elective 1*
  • Program Elective 2*
  • Executive Communication Pro

Subject

  • Total Quality Management
  • Dissertation II
  • Program Elective 3 *
  • Environmental Studies
Open Electives * Program Electives *

Subject

  • Physical Fitness & Wellness
  • Personal Selling
  • Mercantile Law
  • Competitive Intellingence
  • Introduction to Psychology
  • Introduction to Sociology
  • Corporate Social Responsibility
  • Introduction to Philosophy

Subject

  • Automotive Internet Marketing
  • B2B Auto Retailing
  • Auto Financing
  • Auto Insurance
  • Visual Merchandising
  • Pre-owned Vehicle Marketing
  • Marketing Information System
  • Global Marketing
  • Integrated Marketing Communication

Click here to view Open Elective Subject list

  • Business Development
  • Sales and Marketing
  • Agency Management
  • Customer Service
  • Key Account Management
 

Semester

Tuition Fee (Rs.)

Academic Service Fee (Rs.)

Total (Rs.)

I

97,500

32,250

129,750

II

97,500

32,250

129,750

III

105,250

34,750

140,000

IV

105,250

34,750

140,000

V

113,500

37,500

151,000

VI

113,500

37,500

151,000

Click here to view Other Fees

  • Minimum 50% marks at Higher & Senior Secondary level (10th & 12th)
Group Discussion & interview.

Students appearing in class XII and awaiting result can also apply.

Shortlisted candidates will be given a provisional offer letter.

Age Criteria

Only candidates whose date of birth falls on or after October 1, 1998 are eligible to apply for admission. Date of Birth as recorded in the Secondary Education Board/University certificate only will be taken as authentic.

Merit Based Scholarship:

  • 50% tuition fee waiver on 10% seats of each programs in first semester for CBSE, ICSE & State Board pass out students
  • Eligibility Criteria: 75% marks in class 10th and 12th

Uttarakhand State Board Toppers Scholarships for BBA Programs

Eligibility criteria:

  • Minimum 80% aggregate in Class 10th & 12th in UK State Board
  • 150 toppers from UK State Board
  • Merit order allotment of 1 seat per program.
  • The seats reserved under this category will be within the 15% reservation for Uttarakhand Domicile students.
  • Should have “Sthai Niwas Praman Patra” (Permanent Residence Certificate)
  • Students will be entitled only for 1 scholarship at a time (either through Uttarakhand Board Toppers or through Uttarakhand Domicile category)

Scholarship:

  • 25% of tuition fee waiver for Boys and 35% for Girl students in first year
  • Scholarship in subsequent years will be as per merit scholarship policy of the University

Disclaimer: Only one category of scholarship can be availed by student, Multiple scholarship to one candidate will not be granted