BBA E-Business

E-Business has come a long way in the last 15 years. As technology continues to grow at a rapid pace, e-business harnesses new techniques to make online selling and online shopping a lot more efficient and convenient. Riding on the strong growth momentum of 2016, the e-commerce sector is estimated to see a 72% jump in the average annual spend on online purchases per individual in 2017, from the current level of 65%. Ashu Malhotra, senior VPHR, informs that the e-commerce industry has grown by leaps and bounds in the past few years. "As per a CRISIL research report, ecommerce in India is estimated to grow at 50-55% annually for the next three years and is touted to become a Rs 50,000-crore industry by 2016," he shares. Keeping in mind the immense growth and opportunity in E-Business sector, UPES has launched undergraduate program in E-Business to provide necessary skill sets required to be part of the workforce joining the same segment. The program would enable the students to understand the e-business and ecommerce sector in-depth. The curriculum over the span of three years would impart necessary technical and management knowledge required at work in the respective sector. The curriculum would also facilitate the students to establish themselves as entrepreneur in e-business. Students would be exposed to ecommerce, Digital design and communication, online marketing, advertising and promotion, technologies in e-business, legal aspects of ecommerce, and fundamentals of startup business to facilitate entrepreneurship.


Duration: 3 years



  • Science / Commerce stream with minimum 50% marks at Higher & Senior Secondary level (10th & 12th)

Career Prospects

  • e-business consultant
  • e-business marketing manager
  • Website Coordinator 
  • Online Business Development Executive
  • Website manager
Intake : 40 Seats
Semester I Semester II


  • Introduction to Management & Leadership (Online)
  • Business Economics I
  • Business Mathematics
  • Business Accounting
  • Business Computing
  • Business Communication I
  • Community Service 1


  • Business Economics II
  • Business Statistics
  • Financial Management
  • Business Communication II
  • Marketing Management
  • Community Service 2
Semester III Semester IV


  • Human Resource Management
  • Digital Design and Communication (Online)
  • Logistics and Supply Chain Management
  • Understanding E-business and Ecommerce
  • Internet and Related Technologies
  • Open Elective 1*


  • Organizational Behavior
  • e- Marketing
  • Research Methodology & Report Writing
  • E-Business Applications
  • Industry Visit
  • Open Elective 2*
  • Program Elective 1*
Semester V Semester VI


  • Customer Relationship Management
  • Business Policy & Strategy
  • Summer Internship
  • Dissertation I
  • Legal Aspects of Ecommerce
  • e-Retailing
  • Programme Elective 2*


  • Project Management
  • Entrepreneurship & Venture Management
  • Dissertation II
  • Programme Elective 3
Open Electives * Program Electives *


  • Physical Fitness & Wellness
  • Personal Selling
  • Mercantile Law
  • Competitive Intellingence
  • Introduction to Psychology
  • Introduction to Sociolog
  • Corporate Social Responsibility
  • Introduction to Philosophy


  • Social Commerce
  • Content Marketing
  • Search Engine Optimization
  • web design & development
  • Social and Web Analytics
  • Enterprise Business Systems
  • Advertising and Marketing Research

Group Discussion & interview.

Students appearing in class XII and awaiting result can also apply.

Shortlisted candidates will be given a provisional offer letter.

Age Criteria

Only candidates whose date of birth falls on or after October 1, 1996 are eligible to apply for admission. Date of Birth as recorded in the Secondary Education Board/University certificate only will be taken as authentic.

Fee structure for the academic year 2018 - 21

1st Sem
Tuition Fee Academic Service Fee Total
90,500 30,000 120,500
2nd Sem
Tuition Fee Academic Service Fee Total
90,500 30,000 120,500
3rd Sem
Tuition Fee Academic Service Fee Total
97,500 32,250 129,750
4th Sem
Tuition Fee Academic Service Fee Total
97,500 32,250 129,750
5th Sem
Tuition Fee Academic Service Fee Total
105,250 34,750 140,000
6th Sem
Tuition Fee Academic Service Fee Total
105,250 34,750 140,000


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