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DETAILS

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Duration of Program 3 years

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Seats 40 Seats

  • BBA E-Commerce Marketing aims to impart business fundamentals that can help e-commerce business grow
  • It focuses on marketing, digital marketing, accounting, finance, strategy, pricing, and analytics
  • It also teaches social media marketing, content marketing, email marketing, search engine optimization, Google Analytics, Facebook ads, LinkedIn ads, digital advertising, affiliate marketing, influencer marketing, virality, and much more
  • UPES NIRF Ranking UPES ranks 56th in NIRF (National Institutional Ranking Framework) of MHRD in the Management Category.

DETAILS

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Semester I Semester II

Subject

  • Introduction to Management & Leadership (Online)
  • Business Economics I
  • Business Mathematics
  • Business Accounting
  • Business Computing
  • Business Communication I
  • Community Service 1

Subject

  • Business Economics II
  • Business Statistics
  • Financial Management
  • Business Communication II
  • Marketing Management
  • Community Service 2
Semester III Semester IV

Subject

  • Human Resource Management
  • Digital Design and Communication (Online)
  • Logistics and Supply Chain Management
  • Understanding E-business and Ecommerce
  • Internet and Related Technologies
  • Open Elective 1*

Subject

  • Organizational Behavior
  • e- Marketing
  • Research Methodology & Report Writing
  • E-Business Applications
  • Industry Visit
  • Open Elective 2*
  • Program Elective 1*
Semester V Semester VI

Subject

  • Customer Relationship Management
  • Business Policy & Strategy
  • Summer Internship
  • Dissertation I
  • Legal Aspects of Ecommerce
  • e-Retailing
  • Programme Elective 2*

Subject

  • Project Management
  • Entrepreneurship & Venture Management
  • Dissertation II
  • Programme Elective 3
Open Electives * Program Electives *

Subject

  • Physical Fitness & Wellness
  • Personal Selling
  • Mercantile Law
  • Competitive Intellingence
  • Introduction to Psychology
  • Introduction to Sociolog
  • Corporate Social Responsibility
  • Introduction to Philosophy

Subject

  • Social Commerce
  • Content Marketing
  • Search Engine Optimization
  • web design & development
  • Social and Web Analytics
  • Enterprise Business Systems
  • Advertising and Marketing Research

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