DETAILS

BBA E-Commerce Marketing aims to impart business fundamentals that can help e-commerce business grow
It focuses on marketing, digital marketing, accounting, finance, strategy, pricing, and analytics
It also teaches social media marketing, content marketing, email marketing, search engine optimization, Google Analytics, Facebook ads, LinkedIn ads, digital advertising, affiliate marketing, influencer marketing, virality, and much more
UPES ranks 56th in NIRF (National Institutional Ranking Framework) of MHRD in the Management Category.

Semester I	Semester II
Subject Introduction to Management & Leadership (Online) Business Economics I Business Mathematics Business Accounting Business Computing Business Communication I Community Service 1	Subject Business Economics II Business Statistics Financial Management Business Communication II Marketing Management Community Service 2
Semester III	Semester IV
Subject Human Resource Management Digital Design and Communication (Online) Logistics and Supply Chain Management Understanding E-business and Ecommerce Internet and Related Technologies Open Elective 1*	Subject Organizational Behavior e- Marketing Research Methodology & Report Writing E-Business Applications Industry Visit Open Elective 2* Program Elective 1*
Semester V	Semester VI
Subject Customer Relationship Management Business Policy & Strategy Summer Internship Dissertation I Legal Aspects of Ecommerce e-Retailing Programme Elective 2*	Subject Project Management Entrepreneurship & Venture Management Dissertation II Programme Elective 3
Open Electives *	Program Electives *
Subject Physical Fitness & Wellness Personal Selling Mercantile Law Competitive Intellingence Introduction to Psychology Introduction to Sociolog Corporate Social Responsibility Introduction to Philosophy	Subject Social Commerce Content Marketing Search Engine Optimization web design & development Social and Web Analytics Enterprise Business Systems Advertising and Marketing Research

Merit Based Scholarship:

50% tuition fee waiver on 10% seats of each programs in first semester for CBSE, ICSE & State Board pass out students
Eligibility Criteria: 75% marks in class 10th and 12^th

Uttarakhand State Board Toppers Scholarships for BBA Programs

Eligibility criteria:

Minimum 80% aggregate in Class 10^th & 12^th in UK State Board
150 toppers from UK State Board
Merit order allotment of 1 seat per program.
The seats reserved under this category will be within the 15% reservation for Uttarakhand Domicile students.
Should have “Sthai Niwas Praman Patra” (Permanent Residence Certificate)
Students will be entitled only for 1 scholarship at a time (either through Uttarakhand Board Toppers or through Uttarakhand Domicile category)

Scholarship:

25% of tuition fee waiver for Boys and 35% for Girl students in first year
Scholarship in subsequent years will be as per merit scholarship policy of the University

Disclaimer: Only one category of scholarship can be availed by student, Multiple scholarship to one candidate will not be granted

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