DETAILS

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Duration of Program 3 Years (6 Semesters)

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Seats 25*

*Total Seats in BBA (Events, Public Relations and Corporate Communications)

The growing communications industry in India has opened new avenues for media professionals. This degree program caters to the growing demand for digital savvy communicators in this space. It is designed to empower students interested  in strategic communications, event management, public relations & corporate communications. The program focuses on developing marketing campaigns, internal & external communication skills & strategic media planning. Students interested in careers in PR Agencies, Event Management Companies, Corporates or the Public Sector would be a good fit for this course.

The Specialization in Media Management, Marketing Campaigns and Strategic Communications, equips students with a strategic 360 degree corporate communication toolset for effective marketing communication. Students interested in managing brand products, working in the marketing space globally, using development communication in the social sector or entering strategic communications professionally or particularly suited for this course. The broad themes students would be exploring in detail as part of this specialisation include: Managing Brands, Marketing Communications, Product Management, Campaign Design, Strategic Marketing and Communication for Social Development.

DESIGN YOUR OWN DEGREE

UPES’ curriculum framework is holistic in its overall structure and yet focuses on the individual need of the student to discover, experience, explore and challenge. Along with the core subject, students have the option to choose from subject-focused specialisations. They are also allowed to choose minor/exploratory subject from other schools at UPES that are: School of Engineering, School of Computer Science, School of Law, School of Business, School of Health Sciences, School of Design, School of Modern Media, and School of Liberal Studies.

Further, based on the multifaceted needs of the global workplace and evolving lifestyles, the curriculum offers Signature and Life-Skills courses through School for Life. To round off this learning experience, students are required to do mandatory internships in the social sector, government/public sector, and industry. The combinations available for students to pick and choose from are endless, ensuring both depth and width of knowledge.

DETAILS

50% in X and XII Any Stream
Entrance Exam : (UPESMET-UG) / UGAT’22

The schedule for UPESMET-UG:

Name of the Program Mode of Test  Date of Test Duration Last Date to Apply

BBA & Integrated (BBA-MBA)

Online 1- 2 April, 2022 1.5 hours 29 March, 2022

 

Non-Examination Pathway:

BBA & Integrated (BBA) - (MBA) Admissions through National Level Tests

Students having minimum UGAT 2022 score of 60 percentile and above will be exempted from UPES Management Entrance Test and will be called for Personal Interview if qualified  

 

2021-24

Download Curriculum Here

SEMESTER  I

 

Subject Code Subject Credits
  Why media matters: Introduction to media and entertainment industry 3
  Text, picture, Video, and Sound: Exploring foundations of Communication 3
  Fundamentals of social media 2
  Learning how to learn (SoL) 2
  Living Conversations (SoL) 2
  Organizational Behavior (SoB) 3
  Brand management (SoB)  3
  Introduction to basic computer applications: HTML, website creation, and MS office tools (SoCS) 2
     
TOTAL   20

 

SEMESTER II

 

Subject Code Subject Credits
  Introduction to Digital networks: Social transformation and disruption 2
  Media Organisation & Management 3
  Critical Thinking and Writing (SoL) 3
  Leadership and Teamwork (SoL) 2
  Marketing Management (SoB) 3
  Financial Management (SoB) 3
     
  Writing and Reporting for Digital media 3
  The Indian Economy: Key Principles and Introduction 2
TOTAL   21

 

SEMESTER III

 

Subject Code Subject Credits
   Strategic communications: Integrated marketing, Organizational communication, and image management. 3
  MoJo: Producing video and audio content 3
  How to build a Brand on Digital 3
  Spreadsheet Modelling 3
  Operations Research 3
  Research Methodolgy & Report Writing 3
  Ethical leadership in the 21st C (SoL) 3
  Design Thinking 2
  *Exploratory basket course for students to take by choice from other schools 3
  Media Production tools 1
     
     
TOTAL   27

 

SEMESTER IV

 

Subject Code Subject Credits
  Business Analytics 3
  Business Policy & Strategy 3
  OTT platforms and the media Business 1
  Digital branding, branded content, and content marketing strategies.   3
  Search Engine Optimization and Platform Analytics  3
  Event Management 3
  *Exploratory basket course for students to take by choice from other schools 3
  Environment and sustainability (Himalya Fellowship) (SoL) 3
     
TOTAL   22

 

SEMESTER V

 

Subject Code Subject Credits
  Product management 3
  PR Communications 3
  How to build direct traffic on platforms outside Google + FB 2
  Persuasive Presence  2
  Start your Start Up  3
  Exploratory Basket  3
  *Exploratory basket course for students to take by choice from other schools 3
     
TOTAL   19

 

SEMESTER VI

 

Subject Code Subject Credits
  CSR 3
  How to Build a marketing Campaign. (SoB) 2
  SoL Signature course basket 3
  *Exploratory Basket (Optional for those taking a minor from another school) 3
  Capstone project 8
     
TOTAL   19

 

 

2020-23

 

SEMESTER  I

 

Subject Code Subject Credits
  Why media matters: Introduction to media and entertainment industry 3
  Text, picture, Video, and Sound: Exploring foundations of Communication 3
  Fundamentals of social media 2
  Learning how to learn (SoL) 2
  Living Conversations (SoL) 2
  Organizational Behavior (SoB) 3
  Brand management (SoB)  3
  Introduction to basic computer applications: HTML, website creation, and MS office tools (SoCS) 2
     
TOTAL   20

 

SEMESTER II

 

Subject Code Subject  Credits 
HRES 3001 Human Resource Management 3
ECON 1006 Business Economics II 3
FINC 1002 Financial Management 3
MKTG 2001 Marketing Management 3
DSQT 1004 Business Statistics 3
SLICS01 Critical Thinking and Writing 3
SLICL03 Leadership and Teamwork 2
     
     
TOTAL   20

 

SEMESTER III

 

Subject Code Subject Credits
   Strategic communications: Integrated marketing, Organizational communication, and image management. 3
  MoJo: Producing video and audio content 3
  How to build a Brand on Digital 3
  Spreadsheet Modelling 3
  Operations Research 3
  Research Methodolgy & Report Writing 3
  Ethical leadership in the 21st C (SoL) 3
  Design Thinking 2
  *Exploratory basket course for students to take by choice from other schools 3
  Media Production tools 1
     
TOTAL   27

 

SEMESTER IV

 

Subject Code Subject Credits
  Business Analytics 3
  Business Policy & Strategy 3
  OTT platforms and the media Business 1
  Digital branding, branded content, and content marketing strategies.   3
  Search Engine Optimization and Platform Analytics  3
  Event Management 3
  *Exploratory basket course for students to take by choice from other schools 3
  Environment and sustainability (Himalya Fellowship) (SoL) 3
     
TOTAL   22

 

SEMESTER V

 

Subject Code Subject Credits
  Product management 3
  PR Communications 3
  How to build direct traffic on platforms outside Google + FB 2
  Persuasive Presence  2
  Start your Start Up  3
  Exploratory Basket  3
  *Exploratory basket course for students to take by choice from other schools 3
     
     
TOTAL   19

 

SEMESTER VI

 

  CSR 3
  How to Build a marketing Campaign. (SoB) 2
  SoL Signature course basket 3
  *Exploratory Basket (Optional for those taking a minor from another school) 3
  Capstone project 8
     
TOTAL   19

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