DETAILS

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Duration of Program 3 Years (6 Semesters)

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Seats 25*

*Total Seats in BBA (Events, Public Relations and Corporate Communications)

The growing communications industry in India has opened new avenues for media professionals. This degree program caters to the growing demand for digital savvy communicators in this space. It is designed to empower students interested  in strategic communications, event management, public relations & corporate communications. The program focuses on developing marketing campaigns, internal & external communication skills & strategic media planning. Students interested in careers in PR Agencies, Event Management Companies, Corporates or the Public Sector would be a good fit for this course.

The Specialization in Media Management, Marketing Campaigns and Strategic Communications, equips students with a strategic 360 degree corporate communication toolset for effective marketing communication. Students interested in managing brand products, working in the marketing space globally, using development communication in the social sector or entering strategic communications professionally or particularly suited for this course. The broad themes students would be exploring in detail as part of this specialisation include: Managing Brands, Marketing Communications, Product Management, Campaign Design, Strategic Marketing and Communication for Social Development.

ACADEMIC FRAMEWORK

The foundation of higher learning at UPES since its inception has been to explore and promote areas of learning that are innovative and future focused. This has led to constant evolution in facilitating creative and collaborative learning engagements for students through realignment of curriculum and exploration of virtual tools, and open-source courseware; thereby creating borderless learning and access to limitless information.

The new curriculum framework at UPES, ABLE (Academic Blueprint for Learning Excellence) is holistic in its overall structure and yet focuses on the individual need of the student to discover, experience, explore and challenge. The learning is segmented into core subject studies, core specialism studies, minors/exploratory subjects, and signature and life skills learning. The latter three are offered by the newly-instituted School for Life.

SFL (School for Life) is an intrinsic part of the composite UPES student experience and facilitates learning and education that is a balance between what students want, and what is needed of them as future global citizens and leaders of tomorrow. With courses designed to equip students with lifelong learning skills, a focus on a wide range of contemporary issues, and a mandatory social and professional internship experience that is unique, UPES believes in igniting to inspire the best version within an individual to better the world.

DETAILS

  • Campaign Manager
  • Communication Coordinator Executive/Officer/Manager
  • Brand Executive/Office/Manager
  • Product Manager
  • Marketing & Communications Professional
  • Marketing Specialist
  • Media Relations Specialist
  • PR Manager
50% in X and XII Any Stream
Personal Interview

2021-24

 

SEMESTER  I

 

Subject Code Subject Credits
  Why media matters: Introduction to media and entertainment industry 3
  Text, picture, Video, and Sound: Exploring foundations of Communication 3
  Fundamentals of social media 2
  Learning how to learn (SoL) 2
  Living Conversations (SoL) 2
  Organizational Behavior (SoB) 3
  Brand management (SoB)  3
  Introduction to basic computer applications: HTML, website creation, and MS office tools (SoCS) 2
     
TOTAL   20

 

SEMESTER II

 

Subject Code Subject Credits
  Introduction to Digital networks: Social transformation and disruption 2
  Media Organisation & Management 3
  Critical Thinking and Writing (SoL) 3
  Leadership and Teamwork (SoL) 2
  Marketing Management (SoB) 3
  Financial Management (SoB) 3
     
  Writing and Reporting for Digital media 3
  The Indian Economy: Key Principles and Introduction 2
TOTAL   21

 

SEMESTER III

 

Subject Code Subject Credits
   Strategic communications: Integrated marketing, Organizational communication, and image management. 3
  MoJo: Producing video and audio content 3
  How to build a Brand on Digital 3
  Spreadsheet Modelling 3
  Operations Research 3
  Research Methodolgy & Report Writing 3
  Ethical leadership in the 21st C (SoL) 3
  Design Thinking 2
  *Exploratory basket course for students to take by choice from other schools 3
  Media Production tools 1
     
     
TOTAL   27

 

SEMESTER IV

 

Subject Code Subject Credits
  Business Analytics 3
  Business Policy & Strategy 3
  OTT platforms and the media Business 1
  Digital branding, branded content, and content marketing strategies.   3
  Search Engine Optimization and Platform Analytics  3
  Event Management 3
  *Exploratory basket course for students to take by choice from other schools 3
  Environment and sustainability (Himalya Fellowship) (SoL) 3
     
TOTAL   22

 

SEMESTER V

 

Subject Code Subject Credits
  Product management 3
  PR Communications 3
  How to build direct traffic on platforms outside Google + FB 2
  Persuasive Presence  2
  Start your Start Up  3
  Exploratory Basket  3
  *Exploratory basket course for students to take by choice from other schools 3
     
TOTAL   19

 

SEMESTER VI

 

Subject Code Subject Credits
  CSR 3
  How to Build a marketing Campaign. (SoB) 2
  SoL Signature course basket 3
  *Exploratory Basket (Optional for those taking a minor from another school) 3
  Capstone project 8
     
TOTAL   19

 

 

2020-23

 

SEMESTER  I

 

Subject Code Subject Credits
  Why media matters: Introduction to media and entertainment industry 3
  Text, picture, Video, and Sound: Exploring foundations of Communication 3
  Fundamentals of social media 2
  Learning how to learn (SoL) 2
  Living Conversations (SoL) 2
  Organizational Behavior (SoB) 3
  Brand management (SoB)  3
  Introduction to basic computer applications: HTML, website creation, and MS office tools (SoCS) 2
     
TOTAL   20

 

SEMESTER II

 

Subject Code Subject  Credits 
HRES 3001 Human Resource Management 3
ECON 1006 Business Economics II 3
FINC 1002 Financial Management 3
MKTG 2001 Marketing Management 3
DSQT 1004 Business Statistics 3
SLICS01 Critical Thinking and Writing 3
SLICL03 Leadership and Teamwork 2
     
     
TOTAL   20

 

SEMESTER III

 

Subject Code Subject Credits
   Strategic communications: Integrated marketing, Organizational communication, and image management. 3
  MoJo: Producing video and audio content 3
  How to build a Brand on Digital 3
  Spreadsheet Modelling 3
  Operations Research 3
  Research Methodolgy & Report Writing 3
  Ethical leadership in the 21st C (SoL) 3
  Design Thinking 2
  *Exploratory basket course for students to take by choice from other schools 3
  Media Production tools 1
     
TOTAL   27

 

SEMESTER IV

 

Subject Code Subject Credits
  Business Analytics 3
  Business Policy & Strategy 3
  OTT platforms and the media Business 1
  Digital branding, branded content, and content marketing strategies.   3
  Search Engine Optimization and Platform Analytics  3
  Event Management 3
  *Exploratory basket course for students to take by choice from other schools 3
  Environment and sustainability (Himalya Fellowship) (SoL) 3
     
TOTAL   22

 

SEMESTER V

 

Subject Code Subject Credits
  Product management 3
  PR Communications 3
  How to build direct traffic on platforms outside Google + FB 2
  Persuasive Presence  2
  Start your Start Up  3
  Exploratory Basket  3
  *Exploratory basket course for students to take by choice from other schools 3
     
     
TOTAL   19

 

SEMESTER VI

 

  CSR 3
  How to Build a marketing Campaign. (SoB) 2
  SoL Signature course basket 3
  *Exploratory Basket (Optional for those taking a minor from another school) 3
  Capstone project 8
     
TOTAL   19

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