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DETAILS

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Duration of Program 3 years (6 Semester)

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Seats

  • BBA in Marketing Management gives a solid foundation in the latest concepts and practices in Marketing.
  •  The course aims at teaching students the basic and the most important marketing skills to promote their product, company, and services. It teaches them marketing management skills and prepares them for the industry environment.
  • Facebook The collaboration with Facebook Blueprint will help students get practical skills in developing ad campaigns across Facebook, Instagram & Messenger.

DETAILS

Semester I Semester II

Subject

  • Introduction to Management & Leadership (Online)
  • Business Economics I
  • Business Mathematics
  • Business Accounting
  • Business Computing
  • Business Communication I
  • Human Values & Ethics

Subject

  • Business Economics II
  • Business Statistics
  • Financial Management
  • Business Communication II
  • Marketing Management
  • Media, Culture and politics
  • Design Thinking
  • Corporate Social Responsibility
Semester III Semester IV

Subject

  • Brand Management
  • Organizational Behavior
  • Evolution of Media
  • Communication Theories
  • Event Management
  • Open Elective 1*
  • Advance Skill Development
  • Venture Ideation

Subject

  • Human Resource Management
  • Advertising & Sales Promotion
  • Research Methodology & Report Writing
  • Industry Visit
  • Digital Communication and New Media
  • Open Elective 2 *
  • Program Elective 1*
  • Public Relation and Mass Communication
  • Executive Communication
Semester V Semester VI

Subject

  • Customer Relationship Management
  • Business Policy & Strategy
  • Summer Internship
  • Dissertation I
  • Publishing books, magazies & websites
  • TV Production and Programming
  • Programme Elective 2
  • Executive Communication Pro
  • Consumer Behavior & Market Research

Subject

  • Businss Information System
  • Dissertation II
  • Programme Elective 3 *
  • Environmental Studies
Open Electives * Program Electives *

Subject

  • Physical Fitness & Wellness
  • Personal Selling
  • Mercantile Law
  • Competitive Intellingence
  • Introduction to Psychology
  • Introduction to Sociology
  • Corporate Social Responsibility
  • Introduction to Philosophy

Subject

  • Managing Print Media
  • Media law and Ethics
  • Media Skills and Techniques
  • Understanding media organizations
  • Design, graphics and photography
  • Media research

Click here to view Open Elective Subject list

  • Product Manager
  • Press Officer
  • Broadcasting Manager and Copy Editor
  • Public Relation Officer
 

Semester

Tuition Fee (Rs.)

Academic Service Fee (Rs.)

Total (Rs.)

I

90,500

30,000

120,500

II

90,500

30,000

120,500

III

97,500

32,250

129,750

IV

97,500

32,250

129,750

V

105,250

34,750

140,000

VI

105,250

34,750

140,000

Click here to view Other Fees

  • Science / Commerce stream with minimum 50% marks at Higher & Senior Secondary level (10th & 12th)
Group Discussion & interview.

Students appearing in class XII and awaiting result can also apply.

Shortlisted candidates will be given a provisional offer letter.

 

Merit Based Scholarship:

  • 50% tuition fee waiver on 10% seats of each programs in first semester for CBSE, ICSE & State Board pass out students
  • Eligibility Criteria: 75% marks in class 10th and 12th

Uttarakhand State Board Toppers Scholarships for BBA Programs

Eligibility criteria:

  • Minimum 80% aggregate in Class 10th & 12th in UK State Board
  • 150 toppers from UK State Board
  • Merit order allotment of 1 seat per program.
  • The seats reserved under this category will be within the 15% reservation for Uttarakhand Domicile students.
  • Should have “Sthai Niwas Praman Patra” (Permanent Residence Certificate)
  • Students will be entitled only for 1 scholarship at a time (either through Uttarakhand Board Toppers or through Uttarakhand Domicile category)

Scholarship:

  • 25% of tuition fee waiver for Boys and 35% for Girl students in first year
  • Scholarship in subsequent years will be as per merit scholarship policy of the University

Disclaimer: Only one category of scholarship can be availed by student, Multiple scholarship to one candidate will not be granted