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DETAILS
The BBA with specialization in Marketing Management acquaints the students on subjects like Rural Marketing, Social and Digital Media Marketing. The BBA in Marketing Management course equips the students on traditional as well as modern approaches to the world of marketing, which will support them in solving real-life marketing-related problems.
Duration of Program
3 years (6 Semesters)
Seats
180*
DESIGN YOUR OWN DEGREE
UPES’ curriculum framework is holistic in its overall structure and yet focuses on the individual need of the student to discover, experience, explore and challenge. Along with the core subject, students have the option to choose from subject-focused specialisations. They are also allowed to choose minor/exploratory subject from other schools at UPES that are: School of Engineering, School of Computer Science, School of Law, School of Business, School of Health Sciences, School of Design, School of Modern Media, and School of Liberal Studies.
Further, based on the multifaceted needs of the global workplace and evolving lifestyles, the curriculum offers Signature and Life-Skills courses through School for Life. To round off this learning experience, students are required to do mandatory internships in the social sector, government/public sector, and industry. The combinations available for students to pick and choose from are endless, ensuring both depth and width of knowledge.
DETAILS
- Marketing Executive
- Sales Executive
- Marketing Research Analyst
- Business Development Executive
- E-Marketing Executive
- Customer Relations Executive
- Direct Marketing Executive
Minimum 50% marks in Class X and XII.
Entrance Exam (UPESMET-UG) / UGAT’23/ CUET
COURSE
| Course | Credits | Percentage |
| Major Foundation | 47 | 35% |
| Major Core | 30 | 22% |
| Specialization | 6 | 4% |
| Dissertation | 6 | 4% |
| Life Skills | 12 | 9% |
| Signature | 15 | 11% |
| Exploratory/Minor | 15 | 11% |
| Internships and Industry Visit | 3 | 2% |
| Total | 134 | 100% |
| SFLI Total | 42 | 31% |
SEMESTER I
| Subject Code | Subject | Credits |
| GMHR 1201 | Introduction to Management & Leadership | 3 |
| ECON 1001 | Business Economics I | 3 |
| DSQT 1001 | Business Mathematics | 3 |
| FINC 1001 | Business Accounting | 3 |
| HUMN 1001 | Business Communication | 3 |
| HRES 2001 | Organizational Behavior | 3 |
| DSIT 1001 | Business Computing | 3 |
| SLICL01 | Learning How to learn | 2 |
| SLICL02 | Living Conversations | 2 |
| TOTAL | 25 |
SEMESTER II
| Subject Code | Subject | Credits |
| HRES 3001 | Human Resource Management | 3 |
| FINC 1002 | Financial Management | 3 |
| MKTG 2001 | Marketing Management | 3 |
| LSCM 2001 | Operations and Materials Management | 3 |
| DSQT 1004 | Business Statistics | 3 |
| SLICS01 | Critical Thinking and Writing | 3 |
| SLICL03 | Leadership and Teamwork | 2 |
| Minor/Exploratory I | 3 | |
| TOTAL | 23 |
SEMESTER III
| Subject Code | Subject | Credits |
| DSRM 2001 | Research Methodology & Report Writing | 3 |
| Spreadsheet Modeling | 3 | |
| Operations Research | 3 | |
| MKTG 3008 | Integrated Marketing Communication | 3 |
| MKTG 3002 | Brand Management | 3 |
| Minor/Exploratory II | 3 | |
| SLICL04 | Design Thinking | 2 |
| SLICS02 | Ethical Leadership in the 21st Century (Human Values and Ethics) | 3 |
| TOTAL | 23 |
SEMESTER IV
| Subject Code | Subject | Credits |
| STGM 3002 | Business Policy & Strategy | 3 |
| DSBA 2004 | Business Analytics | 3 |
| UCIE 0301 | Advertising & Sales Promotion | 3 |
| MKTG 2002 | Consumer Behavior & Market Research | 3 |
| Minor/Exploratory III | 3 | |
| SLICS03 | Environment and Sustainability - Himalaya Fellowship | 3 |
| SLICL05 | Working with Data | 2 |
| INDT 2101 | Industrial Visit | 1 |
| Specialization Paper 1 | 3 | |
| TOTAL | 24 |
SEMESTER V
| Subject Code | Subject | Credits |
| STGM 3002 | Project Management | 3 |
| SIIB 3101 | Summer Internship | 2 |
| DIST 3101 | Dissertation I | 2 |
| HRES 3003 | Customer Relationship Management | 3 |
| MKTG 1001 | Sales & Distribution Management | 3 |
| MKTG 3005 | Services Marketing | 3 |
| Specialization Paper 2 | 3 | |
| SLICL06 | Persuasive Presence | 2 |
| Minor/Exploratory IV | 3 | |
| SLICS04 | Start your Start-up | 3 |
| TOTAL | 27 |
SEMESTER VI
| Subject Code | Subject | Credits |
| GMHR 1301 | Corporate Social Responsibility | 2 |
| DIST 3102 | Dissertation II | 4 |
| Signature 5 | 3 | |
| Minor/Exploratory V | 3 | |
| TOTAL | 12 |
SPECIALIZATION
| Subject | Subject Code | |
| Specialization 1 | Rural Marketing | MKTG 3011 |
| Specialization 2 | Social & Digital Media Marketing | MKTG 2009 |
LIFE SKILLS
| Life Skills | Credits | |
| Learning how to learn | 2 | Life Skill I |
| Living Conversations | 2 | Life Skill II |
| Leadership and Teamwork | 2 | Life Skill III |
| Design Thinking | 2 | Life Skill IV |
| Working With Data | 2 | Life Skill V |
| Persuasive Presence | 2 | Life Skill VI |
SIGNATURE
| Signature | Credits | |
| Critical Thinking and Writing | 3 | Signature 1 |
| Ethical Leadership in the 21st Century (Human Values and Ethics) | 3 | Signature II |
| Environment and Sustainability - Himalaya Fellowship | 3 | Signature III |
| Start your Start-up | 3 | Signature IV |
| Choose from the basket below: | 3 | Signature V |
| Solving Complex Problems | SLIES01 | |
| Technologies of the Future | SLIES02 | |
| Future Casting | SLIES03 | |
| Managing Relationships and Being Happy | SLIES04 |
DETAILS
Careers and Placements
- Marketing Executive
- Sales Executive
- Marketing Research Analyst
- Business Development Executive
- E-Marketing Executive
- Customer Relations Executive
- Direct Marketing Executive
Eligibility
Minimum 50% marks in Class X and XII.
Selection Criteria
Entrance Exam (UPESMET-UG) / UGAT’23/ CUET
Curriculum
COURSE
| Course | Credits | Percentage |
| Major Foundation | 47 | 35% |
| Major Core | 30 | 22% |
| Specialization | 6 | 4% |
| Dissertation | 6 | 4% |
| Life Skills | 12 | 9% |
| Signature | 15 | 11% |
| Exploratory/Minor | 15 | 11% |
| Internships and Industry Visit | 3 | 2% |
| Total | 134 | 100% |
| SFLI Total | 42 | 31% |
SEMESTER I
| Subject Code | Subject | Credits |
| GMHR 1201 | Introduction to Management & Leadership | 3 |
| ECON 1001 | Business Economics I | 3 |
| DSQT 1001 | Business Mathematics | 3 |
| FINC 1001 | Business Accounting | 3 |
| HUMN 1001 | Business Communication | 3 |
| HRES 2001 | Organizational Behavior | 3 |
| DSIT 1001 | Business Computing | 3 |
| SLICL01 | Learning How to learn | 2 |
| SLICL02 | Living Conversations | 2 |
| TOTAL | 25 |
SEMESTER II
| Subject Code | Subject | Credits |
| HRES 3001 | Human Resource Management | 3 |
| FINC 1002 | Financial Management | 3 |
| MKTG 2001 | Marketing Management | 3 |
| LSCM 2001 | Operations and Materials Management | 3 |
| DSQT 1004 | Business Statistics | 3 |
| SLICS01 | Critical Thinking and Writing | 3 |
| SLICL03 | Leadership and Teamwork | 2 |
| Minor/Exploratory I | 3 | |
| TOTAL | 23 |
SEMESTER III
| Subject Code | Subject | Credits |
| DSRM 2001 | Research Methodology & Report Writing | 3 |
| Spreadsheet Modeling | 3 | |
| Operations Research | 3 | |
| MKTG 3008 | Integrated Marketing Communication | 3 |
| MKTG 3002 | Brand Management | 3 |
| Minor/Exploratory II | 3 | |
| SLICL04 | Design Thinking | 2 |
| SLICS02 | Ethical Leadership in the 21st Century (Human Values and Ethics) | 3 |
| TOTAL | 23 |
SEMESTER IV
| Subject Code | Subject | Credits |
| STGM 3002 | Business Policy & Strategy | 3 |
| DSBA 2004 | Business Analytics | 3 |
| UCIE 0301 | Advertising & Sales Promotion | 3 |
| MKTG 2002 | Consumer Behavior & Market Research | 3 |
| Minor/Exploratory III | 3 | |
| SLICS03 | Environment and Sustainability - Himalaya Fellowship | 3 |
| SLICL05 | Working with Data | 2 |
| INDT 2101 | Industrial Visit | 1 |
| Specialization Paper 1 | 3 | |
| TOTAL | 24 |
SEMESTER V
| Subject Code | Subject | Credits |
| STGM 3002 | Project Management | 3 |
| SIIB 3101 | Summer Internship | 2 |
| DIST 3101 | Dissertation I | 2 |
| HRES 3003 | Customer Relationship Management | 3 |
| MKTG 1001 | Sales & Distribution Management | 3 |
| MKTG 3005 | Services Marketing | 3 |
| Specialization Paper 2 | 3 | |
| SLICL06 | Persuasive Presence | 2 |
| Minor/Exploratory IV | 3 | |
| SLICS04 | Start your Start-up | 3 |
| TOTAL | 27 |
SEMESTER VI
| Subject Code | Subject | Credits |
| GMHR 1301 | Corporate Social Responsibility | 2 |
| DIST 3102 | Dissertation II | 4 |
| Signature 5 | 3 | |
| Minor/Exploratory V | 3 | |
| TOTAL | 12 |
SPECIALIZATION
| Subject | Subject Code | |
| Specialization 1 | Rural Marketing | MKTG 3011 |
| Specialization 2 | Social & Digital Media Marketing | MKTG 2009 |
LIFE SKILLS
| Life Skills | Credits | |
| Learning how to learn | 2 | Life Skill I |
| Living Conversations | 2 | Life Skill II |
| Leadership and Teamwork | 2 | Life Skill III |
| Design Thinking | 2 | Life Skill IV |
| Working With Data | 2 | Life Skill V |
| Persuasive Presence | 2 | Life Skill VI |
SIGNATURE
| Signature | Credits | |
| Critical Thinking and Writing | 3 | Signature 1 |
| Ethical Leadership in the 21st Century (Human Values and Ethics) | 3 | Signature II |
| Environment and Sustainability - Himalaya Fellowship | 3 | Signature III |
| Start your Start-up | 3 | Signature IV |
| Choose from the basket below: | 3 | Signature V |
| Solving Complex Problems | SLIES01 | |
| Technologies of the Future | SLIES02 | |
| Future Casting | SLIES03 | |
| Managing Relationships and Being Happy | SLIES04 |
Non Examination Pathway
- BBA & Integrated (BBA) - (MBA) Admissions through National Level Tests**
- Students having a minimum score of 60 Percentile or above in UGAT 2023 will be exempted from UPES Management Entrance Test and will be called for Personal Interview, if Qualified
