BBA Media Management

The BBA-Media Management offers students the tools, professional network, and practical experience needed to succeed in today's media industries. Keeping your knowledge and skills up-to-date as markets change and technologies advance is critical to your professional success. The degree gives you a solid foundation in the latest concepts and practices for managing traditional and emergent media platforms, including: - Television, Advertising, Social Media and New Media Platforms. The program has been designed as a compatible combination of advanced-level media and management-related studies with a special focus on media economics, strategy and on media and cultural policy. You will be prepared for a range of management careers across the media sector, including economics, business strategy, media policy, intellectual property and marketing rights.

time-duration

Duration: 3 years

eligibility

Eligibility

  • Science / Commerce stream with minimum 50% marks at Higher & Senior Secondary level (10th & 12th)

Career Prospects

  • Product Manager
  • Press Officer
  • Broadcasting Manager and Copy Editor
  • Public Relation Officer
Intake : 20 Seats
Semester I Semester II

Subject

  • Introduction to Management & Leadership (Online)
  • Business Economics I
  • Business Mathematics
  • Business Accounting
  • Business Computing
  • Business Communication I
  • Community Service 1

Subject

  • Business Economics II
  • Business Statistics
  • Financial Management
  • Business Communication II
  • Marketing Management
  • Media and Culture
  • Community Service 2
Semester III Semester IV

Subject

  • Brand Management
  • Organizational Behavior
  • Franklin Gothic
  • Communication Theories
  • Event Management
  • Open Elective 1*
  • Evolution of Media

Subject

  • Human Resource Management
  • Advertising & Sales Promotion
  • Research Methodology & Report Writing
  • Industry Visit
  • Digital Communication and New Media
  • Open Elective 2 *
  • Program Elective 1*
  • Public Relation and Mass Communication
Semester V Semester VI

Subject

  • Customer Relationship Management
  • Business Policy & Strategy
  • Summer Internship
  • Dissertation I
  • Publishing books, magazies & websites
  • TV Production and Programming
  • Programme Elective 2

Subject

  • Businss Information System
  • Entrepreneurship & Venture Management
  • Dissertation II
  • Programme Elective 3 *
Open Electives * Program Electives *

Subject

  • Physical Fitness & Wellness
  • Personal Selling
  • Mercantile Law
  • Competitive Intellingence
  • Introduction to Psychology
  • Introduction to Sociology
  • Corporate Social Responsibility
  • Introduction to Philosophy

Subject

  • Managing Print Media

Group Discussion & interview.

Students appearing in class XII and awaiting result can also apply.

Shortlisted candidates will be given a provisional offer letter.

Age Criteria

Only candidates whose date of birth falls on or after October 1, 1996 are eligible to apply for admission. Date of Birth as recorded in the Secondary Education Board/University certificate only will be taken as authentic.

Fee structure for the academic year 2018 - 21

1st Sem
Tuition Fee Academic Service Fee Total
83,910 27,965 111,875
2nd Sem
Tuition Fee Academic Service Fee Total
83,910 27,965 111,875
3rd Sem
Tuition Fee Academic Service Fee Total
92,250 30,750 123,000
4th Sem
Tuition Fee Academic Service Fee Total
92,250 30,750 123,000
5th Sem
Tuition Fee Academic Service Fee Total
101,440 33,810 135,250
6th Sem
Tuition Fee Academic Service Fee Total
101,440 33,810 135,250

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