BBA (Events, Public Relations and Corporate Communications)-Social Media, Marketing and Analytics

DETAILS

The growing communications industry in India has opened new avenues for media professionals. BBA (Events, Public Relations (PR) and Corporate Communications)-Social Media, Marketing and Analytics degree program caters to the growing demand for digital savvy communicators in this space. It is designed to empower students interested  in strategic communications, event management, public relations & corporate communications. BBA (Events, Public Relations (PR) and Corporate Communications)-Social Media, Marketing and Analytics program focuses on developing marketing campaigns, internal & external communication skills & strategic media planning. Students interested in careers in PR Agencies, Event Management Companies, Corporates or the Public Sector would be a good fit for this course.

Social media outreach is a vital aspect of corporate communications, public relations and event management. The aim of this specialisation is to train students as well rounded social media professionals who are adept in  using various social media tools, undertaking high quality digital market research, data and PR skills. Students interested in a thorough understanding of all aspects of social media: from research to handling to data analytics along with outreach are a good fit for this specialisation. The themes that would be studied in this specialisation include: social media handling, social media campaigns, market research, data analytics and PR strategies. 

Duration of Program

3 Years (6 Semesters)

Seats

20*

DESIGN YOUR OWN DEGREE


upes

UPES’ curriculum framework is holistic in its overall structure and yet focuses on the individual need of the student to discover, experience, explore and challenge. Along with the core subject, students have the option to choose from subject-focused specialisations. They are also allowed to choose minor/exploratory subject from other schools at UPES that are: School of Engineering, School of Computer Science, School of Law, School of Business, School of Health Sciences, School of Design, School of Modern Media, and School of Liberal Studies.

Further, based on the multifaceted needs of the global workplace and evolving lifestyles, the curriculum offers Signature and Life-Skills courses through School for Life. To round off this learning experience, students are required to do mandatory internships in the social sector, government/public sector, and industry. The combinations available for students to pick and choose from are endless, ensuring both depth and width of knowledge.

DETAILS
  • Brand Marketer
  • Social Media Manager
  • Community Manager
  • Marketing Generalist
  • Content Marketer
  • Social Media Consultant
  • Data Analyst
  • Marketing Researcher
  • Brand Strategist
  • Analytics Officer
  • PR & Outreach Manager

50% in X and XII Any Stream

2021-24

Program Curriculum: Click Here to Download

SEMESTER  I

Subject Code Subject Credits
SOMM1002 Why Media Matters 3
SOMM1003 Exploring foundations of Communication 3
SOMM1004 Fundamentals of social media 2
SLLS0102 Learning how to learn 2
SLLS0101 Living Conversations 2
HRES1004 Organizational Behavior 3
MKTG1005 Brand management 3
CSBC1011 Introduction to Computer Applications 2
TOTAL   20

 

SEMESTER II

Subject Code Subject Credits
SMPC1001 Introduction to Digital networks: Social transformation and disruption 2
SMPC1002 Media Organisation & Management 3
SLSG0101 Critical Thinking and Writing 3
SLLS0103 Leadership and Teamwork 2
MKTG1004 Marketing Management 3
FINC1002 Financial Management 3
SOMM1005 Writing and Reporting for Digital media 3
SOMM1006 The Indian Economy: Key Principles and Introduction 2
TOTAL   21

 

SEMESTER III

Subject Code Subject Credits
SOMM2003 Strategic Communications 3
SOMM2004 MoJo: Producing video and audio content 3
SOMM2005 How to Build a Brand on Digital 3
DSQT2005 Spreadsheet Modelling 3
DSQT2006 Operations Research 3
DSRM2001 Research Methodology & Report Writing 3
SLSG0201 Ethical leadership in the 21st Century 3
SLLS0201 Design Thinking 2
  Exploratory Elective I 3
SOMM2006 Media Production tools 1
TOTAL   27

 

SEMESTER IV

Subject Code Subject Credits
DSBA2005 Business Analytics 3
STGM2005 Business Policy & Strategy 3
SPMC2001 OTT platforms and the Media Business 1
MKTG3025 Digital branding, branded content, and content marketing strategies.   3
SMDM2004 Search Engine Optimization and Platform Analytics  3
SPMC2002 Event Management 3
  Exploratory Elective II 3
SLSG0202 Environment and sustainability - Himalaya Fellowship 3
TOTAL   22

 

SEMESTER V

Subject Code Subject Credits
LSCM3006 Product management 3
SPMC3001 PR Communications 3
SMDM3001 How to build direct traffic on platforms outside Google + FB 2
SLLS0301 Persuasive Presence  2
SLSG0301 Start your Start-Up  3
  Exploratory Elective III 3
  Exploratory Elective IV 3
TOTAL   19

 

SEMESTER VI

Subject Code Subject Credits
HRES3024 Corporate Social Responsibility - CSR 3
MKTG3026 How to Build a Marketing Campaign 2
  Signature course basket 3
  Exploratory Elective V 3
PROJ3130 Capstone project 8
TOTAL   19

DETAILS

Careers
  • Brand Marketer
  • Social Media Manager
  • Community Manager
  • Marketing Generalist
  • Content Marketer
  • Social Media Consultant
  • Data Analyst
  • Marketing Researcher
  • Brand Strategist
  • Analytics Officer
  • PR & Outreach Manager
Eligibility

50% in X and XII Any Stream

Curriculum

2021-24

Program Curriculum: Click Here to Download

SEMESTER  I

Subject Code Subject Credits
SOMM1002 Why Media Matters 3
SOMM1003 Exploring foundations of Communication 3
SOMM1004 Fundamentals of social media 2
SLLS0102 Learning how to learn 2
SLLS0101 Living Conversations 2
HRES1004 Organizational Behavior 3
MKTG1005 Brand management 3
CSBC1011 Introduction to Computer Applications 2
TOTAL   20

 

SEMESTER II

Subject Code Subject Credits
SMPC1001 Introduction to Digital networks: Social transformation and disruption 2
SMPC1002 Media Organisation & Management 3
SLSG0101 Critical Thinking and Writing 3
SLLS0103 Leadership and Teamwork 2
MKTG1004 Marketing Management 3
FINC1002 Financial Management 3
SOMM1005 Writing and Reporting for Digital media 3
SOMM1006 The Indian Economy: Key Principles and Introduction 2
TOTAL   21

 

SEMESTER III

Subject Code Subject Credits
SOMM2003 Strategic Communications 3
SOMM2004 MoJo: Producing video and audio content 3
SOMM2005 How to Build a Brand on Digital 3
DSQT2005 Spreadsheet Modelling 3
DSQT2006 Operations Research 3
DSRM2001 Research Methodology & Report Writing 3
SLSG0201 Ethical leadership in the 21st Century 3
SLLS0201 Design Thinking 2
  Exploratory Elective I 3
SOMM2006 Media Production tools 1
TOTAL   27

 

SEMESTER IV

Subject Code Subject Credits
DSBA2005 Business Analytics 3
STGM2005 Business Policy & Strategy 3
SPMC2001 OTT platforms and the Media Business 1
MKTG3025 Digital branding, branded content, and content marketing strategies.   3
SMDM2004 Search Engine Optimization and Platform Analytics  3
SPMC2002 Event Management 3
  Exploratory Elective II 3
SLSG0202 Environment and sustainability - Himalaya Fellowship 3
TOTAL   22

 

SEMESTER V

Subject Code Subject Credits
LSCM3006 Product management 3
SPMC3001 PR Communications 3
SMDM3001 How to build direct traffic on platforms outside Google + FB 2
SLLS0301 Persuasive Presence  2
SLSG0301 Start your Start-Up  3
  Exploratory Elective III 3
  Exploratory Elective IV 3
TOTAL   19

 

SEMESTER VI

Subject Code Subject Credits
HRES3024 Corporate Social Responsibility - CSR 3
MKTG3026 How to Build a Marketing Campaign 2
  Signature course basket 3
  Exploratory Elective V 3
PROJ3130 Capstone project 8
TOTAL   19
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