DETAILS

The growing communications industry in India has opened new avenues for media professionals. BBA (Events, Public Relations (PR) and Corporate Communications)-Social Media, Marketing and Analytics degree program caters to the growing demand for digital savvy communicators in this space. It is designed to empower students interested  in strategic communications, event management, public relations & corporate communications. BBA (Events, Public Relations (PR) and Corporate Communications)-Social Media, Marketing and Analytics program focuses on developing marketing campaigns, internal & external communication skills & strategic media planning. Students interested in careers in PR Agencies, Event Management Companies, Corporates or the Public Sector would be a good fit for this course.

Social media outreach is a vital aspect of corporate communications, public relations and event management. The aim of this specialisation is to train students as well rounded social media professionals who are adept in  using various social media tools, undertaking high quality digital market research, data and PR skills. Students interested in a thorough understanding of all aspects of social media: from research to handling to data analytics along with outreach are a good fit for this specialisation. The themes that would be studied in this specialisation include: social media handling, social media campaigns, market research, data analytics and PR strategies.