Duration of Program 3 years (6 Semesters)


Seats 60*

*Total Seats in B.Com (Hons)

B.Com (Hons) - E-Commerce Marketing aims to impart business fundamentals that can help e-commerce business grow. It focuses on marketing, digital marketing, accounting, finance, strategy, pricing, and analytics. It also teaches social media marketing, content marketing, email marketing, search engine optimization, Google Analytics, Facebook ads, LinkedIn ads, digital advertising, affiliate marketing, influencer marketing, virality, and much more. ​


UPES’ curriculum framework is holistic in its overall structure and yet focuses on the individual need of the student to discover, experience, explore and challenge. Along with the core subject, students have the option to choose from subject-focused specialisations. They are also allowed to choose minor/exploratory subject from other schools at UPES that are: School of Engineering, School of Computer Science, School of Law, School of Business, School of Health Sciences, School of Design, School of Modern Media, and School of Liberal Studies.

Further, based on the multifaceted needs of the global workplace and evolving lifestyles, the curriculum offers Signature and Life-Skills courses through School for Life. To round off this learning experience, students are required to do mandatory internships in the social sector, government/public sector, and industry. The combinations available for students to pick and choose from are endless, ensuring both depth and width of knowledge.

  • E-Business Consultant
  • Business Analyst
  • Customer Relation Manager
  • Supply Chain Manager
  • Database Administrator
  • Project Manager
  • Financial Manager
Minimum 50% marks in Classes X and XII
Personal Interview 



Course Credits Percentage
Major Foundation 47 36%
Major Core 30 23%
Specialization 6 5%
Dissertation 6 5%
Life Skills 12 9%
Signature 15 11%
Minor/Exploratory 15 11%
Total 131 100%
SFLI Total 42 32%




 Subject Code Subject  Credits 
ECON 1001 Business Economics I 3
DSQT 1001 Business Mathematics 3
FINC 1003 Financial Accounting 3
HUMN 1001 Business Communication  3
HRES 2001 Organizational Behavior 3
GMHR 1201 Introduction to Management & Leadership  3
FINC 1007 Cost Accounting 3
SLICL01 Learning How to learn 2
SLICL02 Living Conversations 2
TOTAL   25




 Subject Code Subject  Credits 
HRES 3001 Human Resource Management 3
ECON 1006 Business Economics II 3
FINC 1002 Financial Management 3
MKTG 2001 Marketing Management 3
FINC 1006 Corporate Accounting 3
SLICS01 Critical Thinking and Writing 3
SLICL03 Leadership and Teamwork 2
  Minor/Exploratory   I 3
TOTAL   23




 Subject Code Subject  Credits 
DSRM 2001 Research Methodology & Report Writing 3
  Operations Research 3
FINC 2021 Financial Modelling 3
  Specialisation  Paper 1 3
MKTG 2008 Social Media Marketing  3
  Minor/Exploratory   II 3
SLICL04 Design Thinking 2
SLICS02 Ethical Leadership in the 21st Century (Human Values and Ethics) 3
TOTAL   23




 Subject Code Subject  Credits 
STGM 3002 Business Policy & Strategy 3
SDCS 2001 Creativity innovation and foresight 3
  Specialisation Paper 2 3
FINC 3009 Investment Banking 3
  Minor/Exploratory  III 3
SLICS03 Environment and Sustainability - Himalaya Fellowship 3
SLICL05 Working with Data 2
TOTAL   20




 Subject Code Subject  Credits 
HRES 3003 Project Management 3
DIST 3101 Dissertation I 2
  Commodity Trading and Risk Management 3
DSBA 2002 Social and Web Analytics  3
  Behavioural Finance 3
FINC 3008 Merger Acquisition & Corporate Restructuring  3
SLICL06 Persuasive Presence 2
  Minor/Exploratory IV 3
SLICS04 Start your Start-up 3
TOTAL   25




 Subject Code Subject  Credits 
GMHR 1301 Corporate Social Responsibility 2
FINC 3017 Introduction to Derivatives 3
DIST 3102 Dissertation II 4
  Signature 5 3
  Minor/Exploratory V 3
TOTAL   15




Specialisation Paper 1 Understanding E-business and E-commerce MKTG 2015
Specialisation Paper  2 Technology of E-Business DSIT 2004




Life Skills Credits  
Learning how to learn 2 Life Skill I
Living Conversations 2 Life Skill II
 Leadership and Teamwork 2 Life Skill III
Design Thinking 2 Life Skill  IV
Working With Data 2 Life Skill   V
Persuasive Presence 2 Life Skill  VI




Signature Credits  
Critical Thinking and Writing 3 Signature 1
Ethical Leadership in the 21st Century (Human Values and Ethics) 3 Signature II
Environment and Sustainability - Himalaya Fellowship 3 Signature III
Start your Start-up 3 Signature  IV
Choose from the basket below: 3 Signature V
Solving Complex Problems SLIES01  
Technologies of the Future SLIES02  
Future Casting SLIES03  
Managing Relationships and Being Happy SLIES04  


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