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DETAILS
The Bachelor of Design (Product) program at UPES's School of Design is a comprehensive program that prepares students for careers in the industry. The program places a strong emphasis on collaboration and teamwork, exposing students to interdisciplinary teams and a range of perspectives. This helps students to develop their communication and teamwork skills and create more well-rounded designs.
Understanding the needs and preferences of consumers is essential to successful product design, and the program teaches students research methods and techniques to conduct user research. This helps students to create designs that are both aesthetically pleasing and meet the needs of consumers. Additionally, the program provides access to the latest tools and technologies used in product design, such as 3D printing and rapid prototyping, and has connections with industry professionals and companies, providing students with opportunities to network and gain exposure to potential employers.
Overall, the Bachelor of Design (Product) program equips students with the skills and knowledge necessary to succeed in the competitive field of product design. Through a mix of hands-on experience, collaboration opportunities, research skills, exposure to new technologies, and industry connections, students are well-prepared for careers in the industry.
Program Highlights
- Well-equipped classrooms and studios, along with advanced technology like 60 Cintiques for digital design work and top-of-the-line facilities for material testing.
- Bachelor of Design (Product) enables interdisciplinary learning with labs covering electronics, robotics, mechatronics, and computer science, providing students with a comprehensive education.
- Skill enhancement opportunities are encouraged through photography studio and AR VR Studio to further develop students’ skill sets.
- Bachelor of Design (Product) program has partnership with esteemed entities such as Maruti, Hettich, CNHi, Mozaic Design, and Desmania Design within the industry, offering students opportunities to learn from experts and gain practical experience.
- High-quality studios for working with wood, metal, plastic, and ceramic materials, allowing students to engage in hands-on learning and experimentation.
- Access to the latest tools for precision and accuracy, ensuring that students are equipped with the skills necessary to succeed in the industry.
Duration of Program
4 Years (8 Semesters)
Seats
240*
Co-Delivered Courses by Partner Industries
DESIGN YOUR OWN DEGREE
UPES’ curriculum framework is holistic in its overall structure and yet focuses on the individual need of the student to discover, experience, explore and challenge. Along with the core subject, students have the option to choose from subject-focused specialisations. They are also allowed to choose minor/exploratory subject from other schools at UPES that are: School of Engineering, School of Computer Science, School of Law, School of Business, School of Health Sciences, School of Design, School of Modern Media, and School of Liberal Studies.
Further, based on the multifaceted needs of the global workplace and evolving lifestyles, the curriculum offers Signature and Life-Skills courses through School for Life. To round off this learning experience, students are required to do mandatory internships in the social sector, government/public sector, and industry. The combinations available for students to pick and choose from are endless, ensuring both depth and width of knowledge.
DETAILS
The future scope of the Bachelor of Design (Product) program looks promising as the industry is evolving with current and future trends. Product designers are increasingly focusing on creating products that are aesthetically pleasing, easy to use, and intuitive for consumers. They are also incorporating new and emerging technologies such as augmented reality, artificial intelligence, and the Internet of Things into their designs to create more interactive and personalized experiences for consumers. Furthermore, designers are addressing the growing demand for environmentally sustainable products by designing products made from sustainable materials that are recyclable or biodegradable. Consumers are also seeking personalized products, which designers are creating through customization of color, design, and functionality. With the help of digital technology, designers can create virtual prototypes of products, reducing the time and costs associated with physical prototyping. Overall, the future of product design is likely to be driven by user experience, integration of technology, sustainability, personalization, cross-functional collaboration, and virtual prototyping.
A Bachelor of Design (Product) degree opens up various career opportunities for graduates. One of the most common career paths is becoming a product designer, where one can work on the design and development of physical and digital products from concept to final product.
Here is a list of career paths in the Product Design field that students can consider pursuing.
- Product Designer
- UX Designer
- Industrial Designer
- Design Engineer
- Packaging Designer
- Brand Identity Designer
- Product Manager
The Bachelor of Design (Product) program is highly regarded, thanks to its exceptional industry interface, dedicated faculty, and passionate cluster leaders. Its impressive placement record serves as a testament to its success, with graduates securing positions in esteemed companies and design studios such as Elephant Design, TATA Elexi, Design Direction, and Desmania, among others, known for their innovative work. Top-notch corporations such as Samsung, Phillips, Titan, and Wipro Lighting have also contributed to the industry's growth. Software companies like Dell, Accenture, Infosys, and L&T have demonstrated their expertise in the field. The Indian government's Institute of Packaging has created several job opportunities, while student-led startups have further driven industry growth. The Bachelor of Design (Product) program's average CTC is Rs. 6.48 lakhs per annum, with a maximum CTC of Rs. 15.17 lakhs per annum.
The minimum eligibility criteria for Bachelor of Design (Product) to be fulfilled by interested students is as follows: Minimum 50% marks in class X and XII (any stream).
The process of selection criteria for students interested in pursuing a Bachelor of Design (Product) offered by UPES is based on the individual's performance in National Level (NID/NIFT/UCEED/JEE) / UPESDAT / Board Merit/ CUET followed by Portfolio Presentation & Interview.
SEMESTER I
| Subject Code | Subject | Credits | |
| SDCS 1014 | Sketching Drawing 1 | 5 | |
| SDCS 1026 | Elements of Design | 3 | |
| SDCS 1027 | Colour | 4 | |
| SDCS 1028 | Geometry | 5 | |
| SDCS 1018 | SLA | 2 | |
| SDCS 1006 | Material exploration I | 2 | |
| SLLS0101 | Living Conversations | School of Life | 2 |
| SLLS0102 | Learning how to learn | School of Life | 2 |
| Total | 25 |
SEMESTER II
| Subject Code | Subject | Credits | |
| SDCS 1019 | Sketching Drawing 2 | 5 | |
| SDCS 1020 | Principles of Design | 5 | |
| SDCS 1021 | Design Process | 6 | |
| SDCS 1023 | Computer Applications | 2 | |
| SDCS 1010 | Material exploration II | 2 | |
| SLLS 0103 | Leadership and Teamwork | School of Life | 2 |
| SLSG 0101 | Critical Thinking and Writing | School of Life | 3 |
| Total | 25 |
SEMESTER III
| Subject Code | Subject | Credits | L | T | P |
| SDID 2012 | Product Sketching and Rendering 1 | 3 | 2 | 0 | 2 |
| SDID 2014 | Model Making Techniques | 2 | 2 | 0 | 2 |
| SDID 2015 | Applied Ergonomics | 3 | 0 | 0 | 4 |
| SDPJ 2126 | Project 1: Simple Product Design | 5 | 3 | 0 | 0 |
| SLLS 0201 | Design Thinking | 2 | 1 | 2 | 6 |
| SLSG 0201 | Ethical Leadership in the 21st Century (Human Values and Ethics) | 3 | 3 | 0 | 0 |
| Exploratory Elective 1 | 3 | 3 | 0 | 0 | |
| Total | 21 |
SEMESTER IV
| Subject Code | Subject | Credits | L | T | P |
| SDID 2023 | Product Sketching and Rendering 2 | 3 | 1 | 0 | 2 |
| SDID 2024 | Form Studies | 3 | 2 | 0 | 2 |
| SDID 2025 | Material and Processes | 3 | 2 | 0 | 0 |
| SDID 2026 | Visual Communication | 3 | 1 | 1 | 0 |
| SDPJ 2133 | Project 2: Lifestyle Product design | 5 | 1 | 1 | 0 |
| SLLS 0202 | Working with Data | 2 | 1 | 2 | 6 |
| SLSG 0202 | Environment and Sustainability - Himalaya Fellowship | 3 | 3 | 0 | 0 |
| Exploratory Elective 2 | 3 | ||||
| Professional Elective 1 | 2 | 2 | 0 | 0 | |
| SDID 2021P | Advance Ergonomics | 2 | 0 | 0 | |
| SDID 2022P | Product Presentation | 2 | 0 | 0 | |
| SDID 2028P | Computer Application | 2 | 0 | 0 | |
| SDID 2027P | Professional Documentation | 2 | 0 | 0 | |
| Total | 27 |
SEMESTER V
| Subject Code | Subject | Credits | L | T | P |
| SDID 3014 | Product Styling | 3 | 3 | 0 | 0 |
| SDID 3026 | Design Research Methodology | 2 | 2 | 1 | 6 |
| SDPJ 3131 | Project 3: Display and Control | 5 | 0 | 0 | 4 |
| SLLS 0301 | Persuasive Presence | 2 | 2 | 0 | 2 |
| SLSG 0301 | Start Your Start-up | 3 | |||
| Exploratory Elective 3 | 3 | 2 | 0 | 2 | |
| Professional Elective 2 | 3 | ||||
| SDID 3027P | Biomimicry | ||||
| SDID 3015P | The Wearables | ||||
| SDID 3016P | Craft Design | 2 | 0 | 2 | |
| Professional Elective 3 | 3 | 2 | 0 | 2 | |
| SDID 3017P | Packaging Design | 2 | 0 | 2 | |
| SDID 3018P | Surface Design: Color and Texture | 2 | 0 | 2 | |
| 2 | 0 | 2 | |||
| 3 | 0 | 0 | |||
| 3 | 0 | 0 | |||
| Total | 24 |
SEMESTER VI
| Subject Code | Subject | Credits | L | T | P | |
| SDID 3001 | Joining and Fastening Devices | 3 | 2 | 2 | 0 | 2 |
| SDPJ 3132 | Project 4: Technically Complex Product | 6 | 5 | 2 | 2 | 4 |
| INDT 3101 | Industrial visit | 1 | 1 | 1 | 0 | 0 |
| Exploratory Elective 4 | 3 | 3 | 1 | 0 | ||
| Choose Anyone of the following | 3 | |||||
| SLSG 0302 | Solving Complex Problems | 3 | 3 | 1 | 0 | |
| SLSG 0303 | Technologies of the Future | |||||
| SLSG 0304 | Future Casting | |||||
| SLSG 0305 | Managing Relationships and Being Happy | |||||
| Professional Elective 4 | 4 | 4 | 3 | 1 | 0 | |
| SDID 3020P | Digital Interface and Experience Design | 3 | 1 | 0 | ||
| SDID 3021P | Digital Marketing | 2 | 0 | 2 | ||
| SDID 3022P | Tangible Interface Design | 2 | 0 | 2 | ||
| Professional Elective 5 | 3 | 3 | 2 | 0 | 2 | |
| SDID 3023P | Furniture Design | 2 | 1 | 0 | ||
| SDID 3024P | Photography and Videography | 2 | 1 | 0 | ||
| Total | 21 |
SEMESTER VII
| Subject Code | Subject | Credits | |
| SDCS 4001 | Design Management | 2 | |
| SDID 4012 | Semantics and Semiotics | 3 | |
| SDID 4009 | Seminar: Design for Future | 1 | |
| SDPJ 4130 | Project 5: System Design | 5 | |
| SIIB 4101 | Summer Internship | 2 | |
| Professional Elective 6 | 3 | ||
| SDID 4010P | Advance Design Tools | ||
| SDID 4011P | Mechanism and Robotics | ||
| Exploratory Elective 5 | 3 | ||
| Choose Anyone of the following | 3 | ||
| SLSG 0401 | India and Its Place in the Contemporary World | 3 | |
| SLSG 0402 | Theory of Everything | ||
| SLSG 0403 | Digital Transformation | ||
| SLSG 0404 | Finding your Purpose in Life | ||
| Total | 22 |
SEMESTER VIII
| Subject Code | Subject | Credits | L | T | P | |
| SDPJ 4108 | Graduation Project: Industrial Design | 15 | 0 | 0 | 30 | |
| Total | 15 |
DETAILS
Future Scope / Industry Trends
The future scope of the Bachelor of Design (Product) program looks promising as the industry is evolving with current and future trends. Product designers are increasingly focusing on creating products that are aesthetically pleasing, easy to use, and intuitive for consumers. They are also incorporating new and emerging technologies such as augmented reality, artificial intelligence, and the Internet of Things into their designs to create more interactive and personalized experiences for consumers. Furthermore, designers are addressing the growing demand for environmentally sustainable products by designing products made from sustainable materials that are recyclable or biodegradable. Consumers are also seeking personalized products, which designers are creating through customization of color, design, and functionality. With the help of digital technology, designers can create virtual prototypes of products, reducing the time and costs associated with physical prototyping. Overall, the future of product design is likely to be driven by user experience, integration of technology, sustainability, personalization, cross-functional collaboration, and virtual prototyping.
Career Opportunities
A Bachelor of Design (Product) degree opens up various career opportunities for graduates. One of the most common career paths is becoming a product designer, where one can work on the design and development of physical and digital products from concept to final product.
Here is a list of career paths in the Product Design field that students can consider pursuing.
- Product Designer
- UX Designer
- Industrial Designer
- Design Engineer
- Packaging Designer
- Brand Identity Designer
- Product Manager
Placements
The Bachelor of Design (Product) program is highly regarded, thanks to its exceptional industry interface, dedicated faculty, and passionate cluster leaders. Its impressive placement record serves as a testament to its success, with graduates securing positions in esteemed companies and design studios such as Elephant Design, TATA Elexi, Design Direction, and Desmania, among others, known for their innovative work. Top-notch corporations such as Samsung, Phillips, Titan, and Wipro Lighting have also contributed to the industry's growth. Software companies like Dell, Accenture, Infosys, and L&T have demonstrated their expertise in the field. The Indian government's Institute of Packaging has created several job opportunities, while student-led startups have further driven industry growth. The Bachelor of Design (Product) program's average CTC is Rs. 6.48 lakhs per annum, with a maximum CTC of Rs. 15.17 lakhs per annum.
Eligibility
The minimum eligibility criteria for Bachelor of Design (Product) to be fulfilled by interested students is as follows: Minimum 50% marks in class X and XII (any stream).
Selection Criteria
The process of selection criteria for students interested in pursuing a Bachelor of Design (Product) offered by UPES is based on the individual's performance in National Level (NID/NIFT/UCEED/JEE) / UPESDAT / Board Merit/ CUET followed by Portfolio Presentation & Interview.
Curriculum
SEMESTER I
| Subject Code | Subject | Credits | |
| SDCS 1014 | Sketching Drawing 1 | 5 | |
| SDCS 1026 | Elements of Design | 3 | |
| SDCS 1027 | Colour | 4 | |
| SDCS 1028 | Geometry | 5 | |
| SDCS 1018 | SLA | 2 | |
| SDCS 1006 | Material exploration I | 2 | |
| SLLS0101 | Living Conversations | School of Life | 2 |
| SLLS0102 | Learning how to learn | School of Life | 2 |
| Total | 25 |
SEMESTER II
| Subject Code | Subject | Credits | |
| SDCS 1019 | Sketching Drawing 2 | 5 | |
| SDCS 1020 | Principles of Design | 5 | |
| SDCS 1021 | Design Process | 6 | |
| SDCS 1023 | Computer Applications | 2 | |
| SDCS 1010 | Material exploration II | 2 | |
| SLLS 0103 | Leadership and Teamwork | School of Life | 2 |
| SLSG 0101 | Critical Thinking and Writing | School of Life | 3 |
| Total | 25 |
SEMESTER III
| Subject Code | Subject | Credits | L | T | P |
| SDID 2012 | Product Sketching and Rendering 1 | 3 | 2 | 0 | 2 |
| SDID 2014 | Model Making Techniques | 2 | 2 | 0 | 2 |
| SDID 2015 | Applied Ergonomics | 3 | 0 | 0 | 4 |
| SDPJ 2126 | Project 1: Simple Product Design | 5 | 3 | 0 | 0 |
| SLLS 0201 | Design Thinking | 2 | 1 | 2 | 6 |
| SLSG 0201 | Ethical Leadership in the 21st Century (Human Values and Ethics) | 3 | 3 | 0 | 0 |
| Exploratory Elective 1 | 3 | 3 | 0 | 0 | |
| Total | 21 |
SEMESTER IV
| Subject Code | Subject | Credits | L | T | P |
| SDID 2023 | Product Sketching and Rendering 2 | 3 | 1 | 0 | 2 |
| SDID 2024 | Form Studies | 3 | 2 | 0 | 2 |
| SDID 2025 | Material and Processes | 3 | 2 | 0 | 0 |
| SDID 2026 | Visual Communication | 3 | 1 | 1 | 0 |
| SDPJ 2133 | Project 2: Lifestyle Product design | 5 | 1 | 1 | 0 |
| SLLS 0202 | Working with Data | 2 | 1 | 2 | 6 |
| SLSG 0202 | Environment and Sustainability - Himalaya Fellowship | 3 | 3 | 0 | 0 |
| Exploratory Elective 2 | 3 | ||||
| Professional Elective 1 | 2 | 2 | 0 | 0 | |
| SDID 2021P | Advance Ergonomics | 2 | 0 | 0 | |
| SDID 2022P | Product Presentation | 2 | 0 | 0 | |
| SDID 2028P | Computer Application | 2 | 0 | 0 | |
| SDID 2027P | Professional Documentation | 2 | 0 | 0 | |
| Total | 27 |
SEMESTER V
| Subject Code | Subject | Credits | L | T | P |
| SDID 3014 | Product Styling | 3 | 3 | 0 | 0 |
| SDID 3026 | Design Research Methodology | 2 | 2 | 1 | 6 |
| SDPJ 3131 | Project 3: Display and Control | 5 | 0 | 0 | 4 |
| SLLS 0301 | Persuasive Presence | 2 | 2 | 0 | 2 |
| SLSG 0301 | Start Your Start-up | 3 | |||
| Exploratory Elective 3 | 3 | 2 | 0 | 2 | |
| Professional Elective 2 | 3 | ||||
| SDID 3027P | Biomimicry | ||||
| SDID 3015P | The Wearables | ||||
| SDID 3016P | Craft Design | 2 | 0 | 2 | |
| Professional Elective 3 | 3 | 2 | 0 | 2 | |
| SDID 3017P | Packaging Design | 2 | 0 | 2 | |
| SDID 3018P | Surface Design: Color and Texture | 2 | 0 | 2 | |
| 2 | 0 | 2 | |||
| 3 | 0 | 0 | |||
| 3 | 0 | 0 | |||
| Total | 24 |
SEMESTER VI
| Subject Code | Subject | Credits | L | T | P | |
| SDID 3001 | Joining and Fastening Devices | 3 | 2 | 2 | 0 | 2 |
| SDPJ 3132 | Project 4: Technically Complex Product | 6 | 5 | 2 | 2 | 4 |
| INDT 3101 | Industrial visit | 1 | 1 | 1 | 0 | 0 |
| Exploratory Elective 4 | 3 | 3 | 1 | 0 | ||
| Choose Anyone of the following | 3 | |||||
| SLSG 0302 | Solving Complex Problems | 3 | 3 | 1 | 0 | |
| SLSG 0303 | Technologies of the Future | |||||
| SLSG 0304 | Future Casting | |||||
| SLSG 0305 | Managing Relationships and Being Happy | |||||
| Professional Elective 4 | 4 | 4 | 3 | 1 | 0 | |
| SDID 3020P | Digital Interface and Experience Design | 3 | 1 | 0 | ||
| SDID 3021P | Digital Marketing | 2 | 0 | 2 | ||
| SDID 3022P | Tangible Interface Design | 2 | 0 | 2 | ||
| Professional Elective 5 | 3 | 3 | 2 | 0 | 2 | |
| SDID 3023P | Furniture Design | 2 | 1 | 0 | ||
| SDID 3024P | Photography and Videography | 2 | 1 | 0 | ||
| Total | 21 |
SEMESTER VII
| Subject Code | Subject | Credits | |
| SDCS 4001 | Design Management | 2 | |
| SDID 4012 | Semantics and Semiotics | 3 | |
| SDID 4009 | Seminar: Design for Future | 1 | |
| SDPJ 4130 | Project 5: System Design | 5 | |
| SIIB 4101 | Summer Internship | 2 | |
| Professional Elective 6 | 3 | ||
| SDID 4010P | Advance Design Tools | ||
| SDID 4011P | Mechanism and Robotics | ||
| Exploratory Elective 5 | 3 | ||
| Choose Anyone of the following | 3 | ||
| SLSG 0401 | India and Its Place in the Contemporary World | 3 | |
| SLSG 0402 | Theory of Everything | ||
| SLSG 0403 | Digital Transformation | ||
| SLSG 0404 | Finding your Purpose in Life | ||
| Total | 22 |
SEMESTER VIII
| Subject Code | Subject | Credits | L | T | P | |
| SDPJ 4108 | Graduation Project: Industrial Design | 15 | 0 | 0 | 30 | |
| Total | 15 |
Non-Examination Pathway
-
National Level Test (NID/NIFT/UCEED/JEE)/ Board merit (Minimum 60% in 10th & 12th ) & CUET. The cut-off rank for UCEED is upto 4837
