Duration of Program 3 Years (6 Semesters)
*Total Seats in BA Digital and Mass Media (Broadcasting)
Digital video & audio are growing exponentially in the Indian media sector and there is a huge demand for original content. This requires specialised production skills which are in high demand. This degree program equips students with sound technical skills to create digital video and audio content. Students are trained on the latest technology tools to produce, distribute and monetise media properties across digital multimedia industries.
Students are trained as digital broadcasting storytellers & producers. They are provided hands-on experience in the fields of Mobile Journalism, Audio/Video Production, Content Creation, Podcasting, Production, Direction and Live Broadcasting. School of Modern Media students at UPES work in one of the most advanced studios in the country where they learn the skills required for digital and mass media broadcasting which are taught by the best professionals in the industry.
Digital Studio Management & Live Production is a vital component of the digital media industry. This course will equip students to produce in - studio video content, live productions, floor management & broadcasting. This will introduce students on how to use cutting edge technology & equipment to produce and manage live content for media houses, corporations & startups. This will include studio videography, vision mixing, live graphics, camera operations, direction and overall production.
The foundation of higher learning at UPES since its inception has been to explore and promote areas of learning that are innovative and future focused. This has led to constant evolution in facilitating creative and collaborative learning engagements for students through realignment of curriculum and exploration of virtual tools, and open-source courseware; thereby creating borderless learning and access to limitless information.
The new curriculum framework at UPES, ABLE (Academic Blueprint for Learning Excellence) is holistic in its overall structure and yet focuses on the individual need of the student to discover, experience, explore and challenge. The learning is segmented into core subject studies, core specialism studies, minors/exploratory subjects, and signature and life skills learning. The latter three are offered by the newly-instituted School for Life.
SFL (School for Life) is an intrinsic part of the composite UPES student experience and facilitates learning and education that is a balance between what students want, and what is needed of them as future global citizens and leaders of tomorrow. With courses designed to equip students with lifelong learning skills, a focus on a wide range of contemporary issues, and a mandatory social and professional internship experience that is unique, UPES believes in igniting to inspire the best version within an individual to better the world.
- Digital Studio Manager
- Digital Video Director
- Digital Video Producer
- Digital Videographer
- Vision Mixer
- Floor Manager
- Production Manager
- Multimedia Journalist
- Media Manager