Duration of Program 4 years (8 Semesters)


Seats 20*

*Total Seats in Integrated (BBA) - (MBA)

The specialization in marketing prepares the students on subjects like Social and Digital Media Marketing, Advertising and Sales Promotion etc. The emphasis is on developing critical as well as analytical thinking in the specialized area though case study, projects, workshops, masterclasses by industry experts, among other pedagogical tools. ​

Academic Framework

The foundation of higher learning at UPES since its inception has been to explore and promote areas of learning that are innovative and future focused. This has led to constant evolution in facilitating creative and collaborative learning engagements for students through realignment of curriculum and exploration of virtual tools, and open-source courseware; thereby creating borderless learning and access to limitless information.

The new curriculum framework at UPES, ABLE (Academic Blueprint for Learning Excellence) is holistic in its overall structure and yet focuses on the individual need of the student to discover, experience, explore and challenge. The learning is segmented into core subject studies, core specialism studies, minors/exploratory subjects, and signature and life skills learning. The latter three are offered by the newly-instituted School for Life.

SFL (School for Life) is an intrinsic part of the composite UPES student experience and facilitates learning and education that is a balance between what students want, and what is needed of them as future global citizens and leaders of tomorrow. With courses designed to equip students with lifelong learning skills, a focus on a wide range of contemporary issues, and a mandatory social and professional internship experience that is unique, UPES believes in igniting to inspire the best version within an individual to better the world.

  • Sales Manager
  • Market Research Analyst
  • Digital Marketing
  • Business Development Manager
  • Brand Manager
  • Public Relations Manager
  • Marketing Information Personnel
  • Customer Relationship Management Personnel
Minimum 50% marks in Classes X and XII.
Entrance Exam : (UPESMET-UG) / UGAT’2


The schedule for UPESMET-UG:

Name of the Program Mode of Test  Date of Test Duration Last Date to Apply

BBA & Integrated (BBA-MBA)

Online 15th - 17th April 2022 1.5 hours 12th April 2022


Non-Examination Pathway:

BBA & Integrated (BBA) - (MBA) Admissions through National Level Tests



Course Credits Percentage
Major Foundation 88 48%
Major Core 41 23%
Specialization 6 3%
SIP & Industry Visit 5 3%
Life Skills 12 7%
Signature 15 8%
Minors 15 8%
Total 182 100%
SFLI Total 42 23%





 Subject Code Subject  Credits 
GMHR 1201 Introduction to Management & Leadership  3
ECON 1001 Business Economics I 3
FINC 1001 Business Accounting 4
HUMN 1001 Business Communication  3
HRES 2001 Organizational Behavior 3
DSQT 1001 Business Mathematics 3
SLICL01 Learning How to learn 2
SLICL02 Living Conversations 2
DSIT 1001 Business Computing 3
TOTAL   26





 Subject Code Subject  Credits 
HRES 3001 Human Resource Management 3
DSQT 1004 Business Statistics 3
FINC 1002 Financial Management 3
MKTG 2001 Marketing Management 3
  Logistics and Supply Chain Management 3
SLICS01 Critical Thinking and Writing 3
SLICL03 Leadership and Teamwork 2
ECON 1006 Business Economics II 3
  Minor  /Exploratory I 3
TOTAL   26





 Subject Code Subject  Credits 
DSQT 1012 Spreadsheet Modeling  3
DSRM 2001 Research Methodology & Report Writing 3
  Operations Research 3
  Negotiation Skills 3
  Corporate etiquette and Image Management 2
  Introduction to Programming 3
SLICL04 Design Thinking 2
SLICS02 Ethical Leadership in the 21st Century (Human Values and Ethics) 3
  Minor  /Exploratory II 3
TOTAL   25





 Subject Code Subject  Credits 
  Innovation & Entrepreneurship 3
  Business Law 3
  Global Economics and its impact 3
  Strategic Innovation Management 3
  Climate Change & sustainable Environment 2
  Industrial Visit 1
SLICS03 Environment and Sustainability - Himalaya Fellowship 3
SLICL05 Working with Data 2
  Minor  /Exploratory III 3
TOTAL   23





Subject Code Subject Credits
  New Product Development & Marketing 3
MKTG 8002 Customer Relationship Management 3
MKTG 1001 Sales & Distribution Management 3
MKTG 3005 Services Marketing 3
  Specialization Paper I: Social and Digital Media Marketing 3
SLICL06 Persuasive Presence 2
  Rural Immersion 3
SLICS04 Start your Start-up 3
  Minor  /Exploratory IV 3
TOTAL   26





Subject Code Subject Credits
GMHR 1301 Corporate Social Responsibility 2
DSRM 7002 Marketing Research 3
DSQT 7002 Strategic Marketing Management 3
MKTG 7002 Consumer Buying Behavior 3
MKTG 3008 Integrated Marketing Communication 3
DSIT 7009 Management Information System 3
  Specialization Paper II: Advertising and Sales Promotion 3
  Signature 5 3
  Minor  /Exploratory V 3
TOTAL   26





Subject Code Subject Credits
  Competitive Strategy 3
  Capestone Program-I: Course by BSE 3
  Foreign Language- Part I 2
  Marketing Analytics 3
STGM 8001 Strategic Management 3
MKTG 8004 Managing Brands 3
  Global Marketing 3
TOTAL   20





Subject Code Subject Credits
  Foreign Language- Part II 2
  Capestone Program-II: Live projects/ Dissertation/ Research writing 4
  SUMMER INTERNSHIP- final Report 4
TOTAL   10




Life Skills Credits  
Learning how to learn 2 Life Skill I
Living Conversations 2 Life Skill II
 Leadership and Teamwork 2 Life Skill III
Design Thinking 2 Life Skill  IV
Working With Data 2 Life Skill   V
Persuasive Presence 2 Life Skill  VI





Signature Credits  
Critical Thinking and Writing 3 Signature 1
Ethical Leadership in the 21st Century (Human Values and Ethics) 3 Signature II
Environment and Sustainability - Himalaya Fellowship 3 Signature III
Start your Start-up 3 Signature  IV
Choose from the basket below: 3 Signature V
Solving Complex Problems SLIES01  
Technologies of the Future SLIES02  
Future Casting SLIES03  
Managing Relationships and Being Happy SLIES04  


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