Virtual tour
- Please send an e-mail to [email protected]pes.ac.in
- You can plan your visit Monday to Friday between 9:30 AM to 5:30 PM.
- You can visit the campus virtually as well, click here.
DETAILS
Duration of Program
2 years (4 Semesters)
Seats
60*
DESIGN YOUR OWN DEGREE
UPES’ curriculum framework is holistic in its overall structure and yet focuses on the individual need of the student to discover, experience, explore and challenge. Along with the core subject, students have the option to choose from subject-focused specialisations. They are also allowed to choose minor/exploratory subject from other schools at UPES that are: School of Engineering, School of Computer Science, School of Law, School of Business, School of Health Sciences, School of Design, School of Modern Media, and School of Liberal Studies.
Further, based on the multifaceted needs of the global workplace and evolving lifestyles, the curriculum offers Signature and Life-Skills courses through School for Life. To round off this learning experience, students are required to do mandatory internships in the social sector, government/public sector, and industry. The combinations available for students to pick and choose from are endless, ensuring both depth and width of knowledge.
- Sales Manager
- Market Research Analyst
- Digital Marketing
- Business Development Manager
- Brand Manager
- Public Relations Manager
- Marketing Information Personnel
- Customer Relationship Management Personnel
Minimum 50% marks in Class X & XII and Graduation. Graduation From a recognized University in any stream.
UPESMET / National Level Exams/ CUET followed by Personal Interview
Course Credits
| Course | Credits | Percentage |
| Major Foundation | 30 | 27% |
| Major Core | 32 | 29% |
| Specialization | 6 | 5% |
| Dissertation | 6 | 5% |
| Life Skills | 10 | 9% |
| Signature | 9 | 8% |
| Minor/Exploratory | 15 | 14% |
| Internships and Industry Visit | 3 | 3% |
| Total | 111 | 100% |
| SFLI Total | 34 | 31% |
SEMESTER I
| Subject Code | Subject | Credits |
| HRES 7002 | Management Principles and Organisational Behaviour | 3 |
| MKTG 7001 | Marketing Management | 3 |
| ECON 7006 | Managerial Economics | 3 |
| FINC 7010 | Accounting for Managers | 3 |
| DSQT 7001 | Quantitative Methods | 3 |
| HRES 7004 | Business Communication | 3 |
| LSCM 7001 | Operations Management | 3 |
| DSIT 7013 | Spreadsheet modelling | 3 |
| SLICL01 | Learning How to learn | 2 |
| SLICL02 | Living Conversations | 2 |
| TOTAL | 28 |
SEMESTER II
| Subject Code | Subject | Credits |
| HRES 7007 | Human Resource Management | 3 |
| FINC 7019 | Financial Management | 3 |
| DSRM 7002 | Business Research Methods | 3 |
| DSQT 7002 | Operations Research | 3 |
| MKTG 7002 | Consumer Buying Behavior | 3 |
| MKTG 7003 | Sales and Channel Management | 3 |
| DSBA 7005 | Business Analytics | 3 |
| Specialization Paper I | 3 | |
| INDT 7101 | Industrial Visit | 1 |
| SLICS01 | Critical Thinking and Writing | 3 |
| SLICL03 | Leadership and Teamwork | 2 |
| Minor/Exploratory I | 3 | |
| TOTAL | 33 |
SEMESTER III
| Subject Code | Subject | Credits |
| STGM 8001 | Strategic Management | 3 |
| MKTG 8004 | Managing Brands | 3 |
| MKTG 8002 | Customer Relationship Management | 3 |
| Specialization Paper II | 3 | |
| SIIB 8101 | Summer Internship | 2 |
| DIST 8101 | Dissertation I | 2 |
| SLICL04 | Design Thinking | 2 |
| SLICS02 | Ethical Leadership in the 21st Century (Human Values and Ethics) | 3 |
| Minor/Exploratory II | 3 | |
| TOTAL | 24 |
SEMESTER IV
| Subject Code | Subject | Credits |
| MKTG 8005 | Services Marketing | 3 |
| LSCM 8001 | Project Mgmt. & Contract Administration | 2 |
| SCGM7001 | Entrepreneurship | 3 |
| DIST 8102 | Dissertation II | 4 |
| SLICS03 | Environment and Sustainability - Himalaya Fellowship | 3 |
| SLICL05 | Working with Data | 2 |
| Minor/Exploratory III | 3 | |
| TOTAL | 20 |
Specialization Paper I
| MKTG2009 | Social and Digital Media Marketing | 3 |
Specialization Paper II
| UCIE0301 | Advertising and Sales Promotion | 3 |
Life Skills
| Life Skills | Credits | |
| Learning how to learn | 2 | Life Skill I |
| Living Conversations | 2 | Life Skill II |
| Leadership and Teamwork | 2 | Life Skill III |
| Design Thinking | 2 | Life Skill IV |
| Working With Data | 2 | Life Skill V |
Signature
| Signature | Credits | |
| Critical Thinking and Writing | 3 | Signature 1 |
| Ethical Leadership in the 21st Century (Human Values and Ethics) | 3 | Signature II |
| Environment and Sustainability - Himalaya Fellowship | 3 | Signature III |
Career Prospects
- Sales Manager
- Market Research Analyst
- Digital Marketing
- Business Development Manager
- Brand Manager
- Public Relations Manager
- Marketing Information Personnel
- Customer Relationship Management Personnel
Eligibility
Minimum 50% marks in Class X & XII and Graduation. Graduation From a recognized University in any stream.
Selection Criteria
UPESMET / National Level Exams/ CUET followed by Personal Interview
Curriculum
Course Credits
| Course | Credits | Percentage |
| Major Foundation | 30 | 27% |
| Major Core | 32 | 29% |
| Specialization | 6 | 5% |
| Dissertation | 6 | 5% |
| Life Skills | 10 | 9% |
| Signature | 9 | 8% |
| Minor/Exploratory | 15 | 14% |
| Internships and Industry Visit | 3 | 3% |
| Total | 111 | 100% |
| SFLI Total | 34 | 31% |
SEMESTER I
| Subject Code | Subject | Credits |
| HRES 7002 | Management Principles and Organisational Behaviour | 3 |
| MKTG 7001 | Marketing Management | 3 |
| ECON 7006 | Managerial Economics | 3 |
| FINC 7010 | Accounting for Managers | 3 |
| DSQT 7001 | Quantitative Methods | 3 |
| HRES 7004 | Business Communication | 3 |
| LSCM 7001 | Operations Management | 3 |
| DSIT 7013 | Spreadsheet modelling | 3 |
| SLICL01 | Learning How to learn | 2 |
| SLICL02 | Living Conversations | 2 |
| TOTAL | 28 |
SEMESTER II
| Subject Code | Subject | Credits |
| HRES 7007 | Human Resource Management | 3 |
| FINC 7019 | Financial Management | 3 |
| DSRM 7002 | Business Research Methods | 3 |
| DSQT 7002 | Operations Research | 3 |
| MKTG 7002 | Consumer Buying Behavior | 3 |
| MKTG 7003 | Sales and Channel Management | 3 |
| DSBA 7005 | Business Analytics | 3 |
| Specialization Paper I | 3 | |
| INDT 7101 | Industrial Visit | 1 |
| SLICS01 | Critical Thinking and Writing | 3 |
| SLICL03 | Leadership and Teamwork | 2 |
| Minor/Exploratory I | 3 | |
| TOTAL | 33 |
SEMESTER III
| Subject Code | Subject | Credits |
| STGM 8001 | Strategic Management | 3 |
| MKTG 8004 | Managing Brands | 3 |
| MKTG 8002 | Customer Relationship Management | 3 |
| Specialization Paper II | 3 | |
| SIIB 8101 | Summer Internship | 2 |
| DIST 8101 | Dissertation I | 2 |
| SLICL04 | Design Thinking | 2 |
| SLICS02 | Ethical Leadership in the 21st Century (Human Values and Ethics) | 3 |
| Minor/Exploratory II | 3 | |
| TOTAL | 24 |
SEMESTER IV
| Subject Code | Subject | Credits |
| MKTG 8005 | Services Marketing | 3 |
| LSCM 8001 | Project Mgmt. & Contract Administration | 2 |
| SCGM7001 | Entrepreneurship | 3 |
| DIST 8102 | Dissertation II | 4 |
| SLICS03 | Environment and Sustainability - Himalaya Fellowship | 3 |
| SLICL05 | Working with Data | 2 |
| Minor/Exploratory III | 3 | |
| TOTAL | 20 |
Specialization Paper I
| MKTG2009 | Social and Digital Media Marketing | 3 |
Specialization Paper II
| UCIE0301 | Advertising and Sales Promotion | 3 |
Life Skills
| Life Skills | Credits | |
| Learning how to learn | 2 | Life Skill I |
| Living Conversations | 2 | Life Skill II |
| Leadership and Teamwork | 2 | Life Skill III |
| Design Thinking | 2 | Life Skill IV |
| Working With Data | 2 | Life Skill V |
Signature
| Signature | Credits | |
| Critical Thinking and Writing | 3 | Signature 1 |
| Ethical Leadership in the 21st Century (Human Values and Ethics) | 3 | Signature II |
| Environment and Sustainability - Himalaya Fellowship | 3 | Signature III |
Non Examination Pathway
MBA Admissions through National Level Tests**
Students having minimum eligible MAT /CMAT 2023 score of 70 Percentile will be exempted from UPES Management Entrance Test and will only be called for Group Discussion and Interview if qualified. Valid 50 percentile and above score of CAT 2022/ XAT 2023 A score of minimum 400 or above for GMAT, a score of 120 and above in NMAT 2022 / 23 scores will also be accepted.
**Upto 30% seats shall be filled through National Level Tests category (CAT/MAT/XAT/NMAT). Incase candidates for such seats are not available, UPES has the right to fill these seats through MBA (UPESMET)
