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DETAILS
The MBA in Marketing Management program offered by UPES is designed to provide students with a comprehensive understanding of marketing principles and strategies. The curriculum focuses on developing students' critical thinking and analytical skills through a variety of pedagogical tools, including case studies, projects, workshops, and masterclasses conducted by industry experts. Students are exposed to various specialized areas within marketing, such as social and digital media marketing, advertising, and sales promotion.
By specializing in Marketing Management, students gain in-depth knowledge and practical skills specific to the marketing field. They learn about market research, consumer behavior, branding, advertising, digital marketing, and strategic marketing. This specialization equips students with the ability to develop effective marketing strategies and make informed decisions to drive business growth. The program also offers a holistic approach, providing students with a broad skill set that is applicable to various industries and organizations.
Upon completing the MBA in Marketing Management program, graduates have a wide range of career opportunities available to them. They can explore roles in consumer goods, retail, technology, healthcare, hospitality, advertising, marketing agencies, or consulting firms. The transferable nature of marketing skills also allows graduates to consider entrepreneurship and start their own businesses. Overall, the MBA in Marketing program at UPES provides students with the necessary knowledge and skills to succeed in the dynamic and evolving field of marketing.
Program Highlights
- MBA in Marketing Management at UPES includes a major project (dissertation) that allows students to delve into a specific marketing area, gaining valuable research and problem-solving skills.
- Students undergo summer internships and live projects with companies, providing hands-on experience to enhance their understanding of real-world marketing challenges.
- The MBA in Marketing Management program offers flexibility, allowing graduates to pursue careers in both marketing and sales roles within companies.
- Students benefit from a range of opportunities such as student and faculty exchange programs, research projects, seminars, conferences, and internships, fostering valuable connections in the industry.
- The curriculum exposes students to real-world case studies, helping them apply theoretical knowledge to practical marketing scenarios.
- Guest lectures from industry experts and industry visits enrich the learning experience, providing valuable insights and knowledge from professionals in the field.
Duration of Program
2 years (4 Semesters)
Seats
60*
DESIGN YOUR OWN DEGREE
UPES’ curriculum framework is holistic in its overall structure and yet focuses on the individual need of the student to discover, experience, explore and challenge. Along with the core subject, students have the option to choose from subject-focused specialisations. They are also allowed to choose minor/exploratory subject from other schools at UPES that are: School of Engineering, School of Computer Science, School of Law, School of Business, School of Health Sciences, School of Design, School of Modern Media, and School of Liberal Studies.
Further, based on the multifaceted needs of the global workplace and evolving lifestyles, the curriculum offers Signature and Life-Skills courses through School for Life. To round off this learning experience, students are required to do mandatory internships in the social sector, government/public sector, and industry. The combinations available for students to pick and choose from are endless, ensuring both depth and width of knowledge.
DETAILS
MBA graduates specializing in Marketing have abundant career prospects across various industries, such as consumer goods, technology, healthcare, and financial services. Numerous job roles await them, including brand manager, product manager, marketing manager, digital marketing manager, and social media manager. Besides industry-specific roles, MBA graduates in marketing can explore opportunities in consulting, education, and government sectors as well. The diverse range of career options makes the field of Marketing an enticing choice for MBA professionals seeking versatile and rewarding paths.
The following professional paths in the field of Marketing are available for the students to pursue.
- Brand Manager
- Product manager
- Marketing Manager
- Digital marketing Manager
- Social Media Manager
The minimum eligibility criteria for MBA in Marketing Management to be fulfilled by interested students is as follows: Minimum 50% marks in Class X, XII and Graduation. Graduation From a recognized University in any stream.
The process of selection criteria for students interested in pursuing MBA in Marketing Management offered by UPES is based on the individual's performance in UPESMET / National Level Exams/ CUET followed by Personal Interview.
Course Credits
| Course | Credits | Percentage |
| Major Foundation | 30 | 27% |
| Major Core | 32 | 29% |
| Specialization | 6 | 5% |
| Dissertation | 6 | 5% |
| Life Skills | 10 | 9% |
| Signature | 9 | 8% |
| Minor/Exploratory | 15 | 14% |
| Internships and Industry Visit | 3 | 3% |
| Total | 111 | 100% |
| SFLI Total | 34 | 31% |
SEMESTER I
| Subject Code | Subject | Credits |
| HRES 7002 | Management Principles and Organisational Behaviour | 3 |
| MKTG 7001 | Marketing Management | 3 |
| ECON 7006 | Managerial Economics | 3 |
| FINC 7010 | Accounting for Managers | 3 |
| DSQT 7001 | Quantitative Methods | 3 |
| HRES 7004 | Business Communication | 3 |
| LSCM 7001 | Operations Management | 3 |
| DSIT 7013 | Spreadsheet modelling | 3 |
| SLICL01 | Learning How to learn | 2 |
| SLICL02 | Living Conversations | 2 |
| TOTAL | 28 |
SEMESTER II
| Subject Code | Subject | Credits |
| HRES 7007 | Human Resource Management | 3 |
| FINC 7019 | Financial Management | 3 |
| DSRM 7002 | Business Research Methods | 3 |
| DSQT 7002 | Operations Research | 3 |
| MKTG 7002 | Consumer Buying Behavior | 3 |
| MKTG 7003 | Sales and Channel Management | 3 |
| DSBA 7005 | Business Analytics | 3 |
| Specialization Paper I | 3 | |
| INDT 7101 | Industrial Visit | 1 |
| SLICS01 | Critical Thinking and Writing | 3 |
| SLICL03 | Leadership and Teamwork | 2 |
| Minor/Exploratory I | 3 | |
| TOTAL | 33 |
SEMESTER III
| Subject Code | Subject | Credits |
| STGM 8001 | Strategic Management | 3 |
| MKTG 8004 | Managing Brands | 3 |
| MKTG 8002 | Customer Relationship Management | 3 |
| Specialization Paper II | 3 | |
| SIIB 8101 | Summer Internship | 2 |
| DIST 8101 | Dissertation I | 2 |
| SLICL04 | Design Thinking | 2 |
| SLICS02 | Ethical Leadership in the 21st Century (Human Values and Ethics) | 3 |
| Minor/Exploratory II | 3 | |
| TOTAL | 24 |
SEMESTER IV
| Subject Code | Subject | Credits |
| MKTG 8005 | Services Marketing | 3 |
| LSCM 8001 | Project Mgmt. & Contract Administration | 2 |
| SCGM7001 | Entrepreneurship | 3 |
| DIST 8102 | Dissertation II | 4 |
| SLICS03 | Environment and Sustainability - Himalaya Fellowship | 3 |
| SLICL05 | Working with Data | 2 |
| Minor/Exploratory III | 3 | |
| TOTAL | 20 |
Specialization Paper I
| MKTG2009 | Social and Digital Media Marketing | 3 |
Specialization Paper II
| UCIE0301 | Advertising and Sales Promotion | 3 |
Life Skills
| Life Skills | Credits | |
| Learning how to learn | 2 | Life Skill I |
| Living Conversations | 2 | Life Skill II |
| Leadership and Teamwork | 2 | Life Skill III |
| Design Thinking | 2 | Life Skill IV |
| Working With Data | 2 | Life Skill V |
Signature
| Signature | Credits | |
| Critical Thinking and Writing | 3 | Signature 1 |
| Ethical Leadership in the 21st Century (Human Values and Ethics) | 3 | Signature II |
| Environment and Sustainability - Himalaya Fellowship | 3 | Signature III |
The future scope of an MBA in Marketing Management program is promising and offers numerous opportunities for graduates. To succeed in this ever-evolving industry, marketing professionals must stay updated with the latest trends. Key trends include the dominance of digital marketing, the rising significance of data analytics, the growing emphasis on customer experience, the power of branding, and the emergence of influencer marketing. Furthermore, the expansion of mobile marketing, the integration of artificial intelligence, and the increasing focus on sustainability are expected to profoundly impact the marketing landscape. By keeping abreast of these trends, MBA graduates in marketing can position themselves for success in this dynamic field, ensuring they are well-prepared to navigate the challenges and leverage the opportunities that lie ahead. With a comprehensive understanding of these trends, MBA graduates in marketing can thrive and excel in their careers, making significant contributions to the industry's continued growth and innovation.
In recent years, there has been a notable improvement in the job prospects for students pursuing an MBA in Marketing Management. Renowned companies such as PayTm, Byjus, Flipkart, Nestle, Tech Mahindra, Amazon, and others present attractive employment opportunities to these students. Moreover, numerous mid-sized start-ups show a strong interest in hiring postgraduates with an MBA in Marketing. The available positions for these graduates encompass roles such as Brand Manager, Product Manager, Social Media Manager, and Marketing and Sales Manager. Freshers with an MBA in Marketing Management can expect a starting salary ranging from INR 6-30 lakh per annum. The offered salary is contingent on the candidate's abilities, knowledge, and industry exposure.
DETAILS
Career Opportunities
MBA graduates specializing in Marketing have abundant career prospects across various industries, such as consumer goods, technology, healthcare, and financial services. Numerous job roles await them, including brand manager, product manager, marketing manager, digital marketing manager, and social media manager. Besides industry-specific roles, MBA graduates in marketing can explore opportunities in consulting, education, and government sectors as well. The diverse range of career options makes the field of Marketing an enticing choice for MBA professionals seeking versatile and rewarding paths.
The following professional paths in the field of Marketing are available for the students to pursue.
- Brand Manager
- Product manager
- Marketing Manager
- Digital marketing Manager
- Social Media Manager
Eligibility
The minimum eligibility criteria for MBA in Marketing Management to be fulfilled by interested students is as follows: Minimum 50% marks in Class X, XII and Graduation. Graduation From a recognized University in any stream.
Selection Criteria
The process of selection criteria for students interested in pursuing MBA in Marketing Management offered by UPES is based on the individual's performance in UPESMET / National Level Exams/ CUET followed by Personal Interview.
Curriculum
Course Credits
| Course | Credits | Percentage |
| Major Foundation | 30 | 27% |
| Major Core | 32 | 29% |
| Specialization | 6 | 5% |
| Dissertation | 6 | 5% |
| Life Skills | 10 | 9% |
| Signature | 9 | 8% |
| Minor/Exploratory | 15 | 14% |
| Internships and Industry Visit | 3 | 3% |
| Total | 111 | 100% |
| SFLI Total | 34 | 31% |
SEMESTER I
| Subject Code | Subject | Credits |
| HRES 7002 | Management Principles and Organisational Behaviour | 3 |
| MKTG 7001 | Marketing Management | 3 |
| ECON 7006 | Managerial Economics | 3 |
| FINC 7010 | Accounting for Managers | 3 |
| DSQT 7001 | Quantitative Methods | 3 |
| HRES 7004 | Business Communication | 3 |
| LSCM 7001 | Operations Management | 3 |
| DSIT 7013 | Spreadsheet modelling | 3 |
| SLICL01 | Learning How to learn | 2 |
| SLICL02 | Living Conversations | 2 |
| TOTAL | 28 |
SEMESTER II
| Subject Code | Subject | Credits |
| HRES 7007 | Human Resource Management | 3 |
| FINC 7019 | Financial Management | 3 |
| DSRM 7002 | Business Research Methods | 3 |
| DSQT 7002 | Operations Research | 3 |
| MKTG 7002 | Consumer Buying Behavior | 3 |
| MKTG 7003 | Sales and Channel Management | 3 |
| DSBA 7005 | Business Analytics | 3 |
| Specialization Paper I | 3 | |
| INDT 7101 | Industrial Visit | 1 |
| SLICS01 | Critical Thinking and Writing | 3 |
| SLICL03 | Leadership and Teamwork | 2 |
| Minor/Exploratory I | 3 | |
| TOTAL | 33 |
SEMESTER III
| Subject Code | Subject | Credits |
| STGM 8001 | Strategic Management | 3 |
| MKTG 8004 | Managing Brands | 3 |
| MKTG 8002 | Customer Relationship Management | 3 |
| Specialization Paper II | 3 | |
| SIIB 8101 | Summer Internship | 2 |
| DIST 8101 | Dissertation I | 2 |
| SLICL04 | Design Thinking | 2 |
| SLICS02 | Ethical Leadership in the 21st Century (Human Values and Ethics) | 3 |
| Minor/Exploratory II | 3 | |
| TOTAL | 24 |
SEMESTER IV
| Subject Code | Subject | Credits |
| MKTG 8005 | Services Marketing | 3 |
| LSCM 8001 | Project Mgmt. & Contract Administration | 2 |
| SCGM7001 | Entrepreneurship | 3 |
| DIST 8102 | Dissertation II | 4 |
| SLICS03 | Environment and Sustainability - Himalaya Fellowship | 3 |
| SLICL05 | Working with Data | 2 |
| Minor/Exploratory III | 3 | |
| TOTAL | 20 |
Specialization Paper I
| MKTG2009 | Social and Digital Media Marketing | 3 |
Specialization Paper II
| UCIE0301 | Advertising and Sales Promotion | 3 |
Life Skills
| Life Skills | Credits | |
| Learning how to learn | 2 | Life Skill I |
| Living Conversations | 2 | Life Skill II |
| Leadership and Teamwork | 2 | Life Skill III |
| Design Thinking | 2 | Life Skill IV |
| Working With Data | 2 | Life Skill V |
Signature
| Signature | Credits | |
| Critical Thinking and Writing | 3 | Signature 1 |
| Ethical Leadership in the 21st Century (Human Values and Ethics) | 3 | Signature II |
| Environment and Sustainability - Himalaya Fellowship | 3 | Signature III |
Future Scope / Industry Trends
The future scope of an MBA in Marketing Management program is promising and offers numerous opportunities for graduates. To succeed in this ever-evolving industry, marketing professionals must stay updated with the latest trends. Key trends include the dominance of digital marketing, the rising significance of data analytics, the growing emphasis on customer experience, the power of branding, and the emergence of influencer marketing. Furthermore, the expansion of mobile marketing, the integration of artificial intelligence, and the increasing focus on sustainability are expected to profoundly impact the marketing landscape. By keeping abreast of these trends, MBA graduates in marketing can position themselves for success in this dynamic field, ensuring they are well-prepared to navigate the challenges and leverage the opportunities that lie ahead. With a comprehensive understanding of these trends, MBA graduates in marketing can thrive and excel in their careers, making significant contributions to the industry's continued growth and innovation.
Placements
In recent years, there has been a notable improvement in the job prospects for students pursuing an MBA in Marketing Management. Renowned companies such as PayTm, Byjus, Flipkart, Nestle, Tech Mahindra, Amazon, and others present attractive employment opportunities to these students. Moreover, numerous mid-sized start-ups show a strong interest in hiring postgraduates with an MBA in Marketing. The available positions for these graduates encompass roles such as Brand Manager, Product Manager, Social Media Manager, and Marketing and Sales Manager. Freshers with an MBA in Marketing Management can expect a starting salary ranging from INR 6-30 lakh per annum. The offered salary is contingent on the candidate's abilities, knowledge, and industry exposure.
Non Examination Pathway
MBA Admissions through National Level Tests**
Students having minimum eligible MAT /CMAT 2023 score of 70 Percentile will be exempted from UPES Management Entrance Test and will only be called for Group Discussion and Interview if qualified. Valid 50 percentile and above score of CAT 2022/ XAT 2023 A score of minimum 400 or above for GMAT, a score of 120 and above in NMAT 2022 / 23 scores will also be accepted.
**Upto 30% seats shall be filled through National Level Tests category (CAT/MAT/XAT/NMAT). Incase candidates for such seats are not available, UPES has the right to fill these seats through MBA (UPESMET)
