MBA - Marketing Management

DETAILS

The MBA in Marketing Management prepares the students on subjects like Social and Digital Media Marketing, Advertising and Sales Promotion etc. The emphasis is on developing critical as well as analytical thinking in the specialized area though case study, projects, workshops, masterclasses by industry experts, among other pedagogical tools.

Duration of Program

2 years (4 Semesters)

Seats

60*

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UPES’ curriculum framework is holistic in its overall structure and yet focuses on the individual need of the student to discover, experience, explore and challenge. Along with the core subject, students have the option to choose from subject-focused specialisations. They are also allowed to choose minor/exploratory subject from other schools at UPES that are: School of Engineering, School of Computer Science, School of Law, School of Business, School of Health Sciences, School of Design, School of Modern Media, and School of Liberal Studies.

Further, based on the multifaceted needs of the global workplace and evolving lifestyles, the curriculum offers Signature and Life-Skills courses through School for Life. To round off this learning experience, students are required to do mandatory internships in the social sector, government/public sector, and industry. The combinations available for students to pick and choose from are endless, ensuring both depth and width of knowledge.

  • Sales Manager
  • Market Research Analyst
  • Digital Marketing
  • Business Development Manager
  • Brand Manager
  • Public Relations Manager
  • Marketing Information Personnel
  • Customer Relationship Management Personnel
  • Minimum 50% marks in Classes X, XII and Graduation.
  • Graduation From a recognized University in any stream

Course Credits

 

Course Credits Percentage
Major Foundation 30 27%
Major Core 32 29%
Specialization 6 5%
Dissertation 6 5%
Life Skills 10 9%
Signature 9 8%
Minor/Exploratory 15 14%
Internships and Industry Visit 3 3%
Total 111 100%
SFLI Total 34 31%

 

SEMESTER I

 

Subject Code Subject Credits
HRES 7002   Management Principles and Organisational Behaviour 3
MKTG 7001 Marketing Management 3
ECON 7006 Managerial Economics 3
FINC 7010 Accounting for Managers 3
DSQT 7001 Quantitative Methods 3
HRES 7004 Business Communication 3
LSCM 7001 Operations Management 3
DSIT 7013 Spreadsheet modelling 3
SLICL01 Learning How to learn 2
SLICL02 Living Conversations 2
  TOTAL 28

 

SEMESTER II 

 

Subject Code Subject Credits
HRES 7007 Human Resource Management 3
FINC 7019 Financial Management 3
DSRM 7002 Business Research Methods 3
DSQT 7002 Operations Research  3
MKTG 7002 Consumer Buying Behavior 3
MKTG 7003 Sales and Channel Management 3
DSBA 7005 Business Analytics 3
  Specialization Paper I 3
INDT 7101 Industrial Visit 1
SLICS01 Critical Thinking and Writing 3
SLICL03 Leadership and Teamwork 2
  Minor/Exploratory I 3
  TOTAL 33

 

 

SEMESTER III

 

Subject Code Subject Credits
STGM 8001 Strategic Management 3
MKTG 8004 Managing Brands 3
MKTG 8002 Customer Relationship Management 3
  Specialization Paper II 3
SIIB 8101 Summer Internship 2
DIST 8101 Dissertation I 2
SLICL04 Design Thinking 2
SLICS02 Ethical Leadership in the 21st Century (Human Values and Ethics) 3
  Minor/Exploratory II 3
  TOTAL 24

 

  

SEMESTER IV 

 

Subject Code Subject Credits
MKTG 8005 Services Marketing 3
LSCM 8001 Project Mgmt. & Contract Administration 2
SCGM7001 Entrepreneurship  3
DIST 8102 Dissertation II 4
SLICS03 Environment and Sustainability - Himalaya Fellowship 3
SLICL05 Working with Data 2
  Minor/Exploratory III 3
  TOTAL 20

 

Specialization Paper I

MKTG2009 Social and Digital Media Marketing 3

 

  

Specialization Paper II

UCIE0301 Advertising and Sales Promotion 3

Life Skills

 

Life Skills Credits  
Learning how to learn 2 Life Skill I
Living Conversations 2 Life Skill II
 Leadership and Teamwork 2 Life Skill III
Design Thinking 2 Life Skill  IV
Working With Data 2 Life Skill   V

 

 

Signature

 

Signature Credits  
Critical Thinking and Writing 3 Signature 1
Ethical Leadership in the 21st Century (Human Values and Ethics) 3 Signature II
Environment and Sustainability - Himalaya Fellowship 3 Signature III

 

Career Prospects
  • Sales Manager
  • Market Research Analyst
  • Digital Marketing
  • Business Development Manager
  • Brand Manager
  • Public Relations Manager
  • Marketing Information Personnel
  • Customer Relationship Management Personnel
Eligibility
  • Minimum 50% marks in Classes X, XII and Graduation.
  • Graduation From a recognized University in any stream
Curriculum

Course Credits

 

Course Credits Percentage
Major Foundation 30 27%
Major Core 32 29%
Specialization 6 5%
Dissertation 6 5%
Life Skills 10 9%
Signature 9 8%
Minor/Exploratory 15 14%
Internships and Industry Visit 3 3%
Total 111 100%
SFLI Total 34 31%

 

SEMESTER I

 

Subject Code Subject Credits
HRES 7002   Management Principles and Organisational Behaviour 3
MKTG 7001 Marketing Management 3
ECON 7006 Managerial Economics 3
FINC 7010 Accounting for Managers 3
DSQT 7001 Quantitative Methods 3
HRES 7004 Business Communication 3
LSCM 7001 Operations Management 3
DSIT 7013 Spreadsheet modelling 3
SLICL01 Learning How to learn 2
SLICL02 Living Conversations 2
  TOTAL 28

 

SEMESTER II 

 

Subject Code Subject Credits
HRES 7007 Human Resource Management 3
FINC 7019 Financial Management 3
DSRM 7002 Business Research Methods 3
DSQT 7002 Operations Research  3
MKTG 7002 Consumer Buying Behavior 3
MKTG 7003 Sales and Channel Management 3
DSBA 7005 Business Analytics 3
  Specialization Paper I 3
INDT 7101 Industrial Visit 1
SLICS01 Critical Thinking and Writing 3
SLICL03 Leadership and Teamwork 2
  Minor/Exploratory I 3
  TOTAL 33

 

 

SEMESTER III

 

Subject Code Subject Credits
STGM 8001 Strategic Management 3
MKTG 8004 Managing Brands 3
MKTG 8002 Customer Relationship Management 3
  Specialization Paper II 3
SIIB 8101 Summer Internship 2
DIST 8101 Dissertation I 2
SLICL04 Design Thinking 2
SLICS02 Ethical Leadership in the 21st Century (Human Values and Ethics) 3
  Minor/Exploratory II 3
  TOTAL 24

 

  

SEMESTER IV 

 

Subject Code Subject Credits
MKTG 8005 Services Marketing 3
LSCM 8001 Project Mgmt. & Contract Administration 2
SCGM7001 Entrepreneurship  3
DIST 8102 Dissertation II 4
SLICS03 Environment and Sustainability - Himalaya Fellowship 3
SLICL05 Working with Data 2
  Minor/Exploratory III 3
  TOTAL 20

 

Specialization Paper I

MKTG2009 Social and Digital Media Marketing 3

 

  

Specialization Paper II

UCIE0301 Advertising and Sales Promotion 3

Life Skills

 

Life Skills Credits  
Learning how to learn 2 Life Skill I
Living Conversations 2 Life Skill II
 Leadership and Teamwork 2 Life Skill III
Design Thinking 2 Life Skill  IV
Working With Data 2 Life Skill   V

 

 

Signature

 

Signature Credits  
Critical Thinking and Writing 3 Signature 1
Ethical Leadership in the 21st Century (Human Values and Ethics) 3 Signature II
Environment and Sustainability - Himalaya Fellowship 3 Signature III

 

Entrance Test

Online Exam/National Level Exams followed by Personal Interview

(UPESMET)

Name of Test

UPESMET

Mode of Test

Online

Last Date to Apply

10 July, 2022

Date of Test

12 July, 2002

Duration

2 hours

Admissions Through National Level Tests

Students having a minimum MAT /CMAT 2022 score of 70 Percentile will be exempted from UPES Management Entrance Test and will only be called for Group Discussion and Interview if qualified. Valid 50 percentile and the above score of CAT 2021/ XAT 2022 A score of minimum 400 or above for GMAT, a score of 120 and above in NMAT 2021 / 22 scores will also be accepted.

**Up to 30% of seats shall be filled through the National Level Tests category (CAT/MAT/XAT/NMAT). In case candidates for such seats are not available, UPES has the right to fill these seats through MBA (UPESMET).

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Admissions are Open against vacant seats only.

UPES reserves the right to conduct further online/paper-pencil mode exams for admission to various MBA programs in addition to the date already announced.

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