Dr. Amaresh Jha - Achievement

Dr. Amaresh Jha has published five patents in digital marketing, artificial intelligence, and Human-Machine communications. 

Dr. Amaresh seamlessly integrates augmented reality into digital marketing while developing AI-based patents for customer-centric online shopping. 2022-23, he published five patents in digital marketing, AI, and Human-Machine communications. Recently, his chapter on "Immersive Marketing on Metaverse" was featured in the book "Confronting Security and Privacy Challenges in Digital Marketing" by IGI Global, showcasing his profound insights in this rapidly evolving field.