Arup Majumdar

In management schools, they teach you that goals are important. What's also equally important is the journey towards those goals. That's part of what I taught at Shiv Nadar University, BML Munjal University, IMT Ghaziabad and now at UPES Dehradun. Every day is a day of giving, guidance, and mentoring. 

Two decades and more in corporate life, working in large MNCs with some wonderful people, while living in several countries for 20 years, has given me the ability to appreciate cultural diversity, build winning teams spread across multiple time zones, understand emotional drivers, and norms of doing business globally. Navigating through two major crises – the Asian financial collapse and SARS in Hong Kong, gave me the opportunity to face disruption, and constructively carve success stories where none seemed possible. 

That experience has come in handy. I constantly challenge MBA students to look at problems from different angles and explore creative solutions. I enjoy the vibrancy and energy at the campus, as well as the opportunity to grow the management discipline of Strategy into a demanding yet enjoyable and rewarding career. 

The best reward came from my students, who awarded me 4.9/5 in a survey a few months earlier. What more can I ask for? Sure, the next best reward would be to see my students in top leadership positions in the coming years.

Prof. Majumdar has over 30 years of experience in the corporate and academic world. His career in corporate was with Ernst & Young (1 year), Carrier Corporation in India & Malaysia (8 years), Emerson in Hong Kong (12 years), Danfoss in France (3 years), Embraco (a Whirlpool company) in Beijing (2 years). After returning to India, he set up his own management consulting firm, Trariti Consulting Group that helps companies achieve profitable growth. HIs entire corporate experience has been to build/grow businesses. Since the past 2 years, he shifted to academia, and as Professor of Strategy, has taught MBA students in Shiv Nadar University, BML Munjal University and IMT Ghaziabad.

Strategy | Innovation | Organization Behaviour | Leadership | Disruption

Prof. Majumdar’s teaching philosophy is based on experiential learning. He extensively uses the case method to expose students to real business situations and encourages them to actively participate in classroom discussions. He administers cases that solves the “CXO dilemmas” and touches all functional area – sales & marketing, finance, HR, supply chain and operations, customer satisfaction, and growth through mergers and acquisitions. The class discussions are primarily student driven and he also uses “simulation exercise” and “flipped classroom” to get better student engagement. He extensively trains students to make their pitch through compelling storytelling.

Prof. Majumdar teaches subjects on Strategy. He has taught a wide variety of electives: Core Strategic Management, Being a Strategist, Strategy Execution, Effective Business Strategy & Leadership, Management Skills, Problem Solving & Consulting Skills, and Developing Case Study Skills. Interspersed through his classes, he prepares students to handle complex “CXO’s dilemmas”. His classes prepare students to approach any business problem/opportunity with a structured thinking process, which can be communicated across the organization through a compelling story expressed by visual means (graphs. Tables, Videos etc.).

Prof. Majumdar received the Emerson Technology Award, given for outstanding contribution to building a profitable global business. This award is a highly coveted award in Emerson USA and is chosen from over 50 applications from various businesses globally. Prof. Majumdar was awarded for his contribution in building a new business from scratch to $120M over 5 years with 2x profitability as compared to the core business.

Prof. Majumdar has a deep interest in the case method of teaching and has published several cases through Ivey Publishing Canada and Emerald Publishing. He has also published in the Journal of Accountancy Business and Public Interest.

Cases:  

1. Victoria’s Secret: Falling of the Angels. Emerald Publishing 
2. Haveli Ram to Havells: A global giant’s challenge: Ivey Publishing 
3. DeHaat: Storming the Indian Agritech market: Ivey Publishing 
4. Coco Fresh: Overcoming Entry Barriers in Health Drinks: Ivey Publishing  

Cases (submitted and under review)  

1. Satkar Automobiles: Rearing to win F1 in auto dealer: Ivey Publishing 
2. TTK: Protecting the Prestige of the Brand: Ivey Publishing  
3. Becton Dickinson: Dilemma in Cancer Detection precision: Ivey Publishing  
4. Reserve Bank of India: Facing a Financial Tango: Ivey Publishing  
5. Nirula’s: Revitalizing a Made in India legacy Brand: Ivey Publishing 
6. Sleepwell: Engineering dreams, one layer at a time: Ivey Publishing 
7. VIP Industries: Ivey Publishing 
8. Garuda Aerospace: Ready for flight: Ivey Publishing 
9. MVS Saree: Draping women in India: Ivery Publishing  
10. Corridor Seven Coffee Roaster: Birth of speciality drinks: Ivey Publishing  

Journal: “What does the future hold for Health Insurance premiums in India: insights from Arima Models”: Journal of Accountancy and Public Interest. ABDC “B”. Jolly Masih, Arup Majumdar, Amita Sharma. ISBN: 1745-7718, Vol 40, Issue Number 07.   

arup.majumdar@ddn.upes.ac.in