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MA Journalism and Mass Communication (Digital)

Program details

The MA Journalism and Mass Communication (Digital) program at UPES is a comprehensive two-year course spread across four semesters. It aims to cover a wide range of topics related to mass media and communication in the digital era. Throughout the program, students will gain essential skills and knowledge necessary for excelling in the dynamic field of digital media. The curriculum is carefully designed to strike a balance between theoretical concepts and practical application. Students will learn various aspects of media writing, communication skills, as well as the fundamentals of electronic and digital media production. This ensures that they are well-prepared to face the challenges of the ever-evolving digital landscape.

One of the significant advantages of this program is the involvement of industry experts who share their real-world knowledge and experience with the students. This exposure to industry professionals allows students to understand the current trends and practices in the digital media industry, preparing them to embark on successful careers after graduation. The specialization in Digital Media provides students with a competitive edge in the job market. As the digital media industry continues to grow rapidly, graduates with the right skills and training can enjoy lucrative career opportunities both financially and creatively.

Moreover, the curriculum's holistic framework ensures that students have the flexibility to tailor their learning experience according to their individual interests and career aspirations. They can choose from various subject-focused specializations and even opt for minor/exploratory subjects from other schools within UPES. In conclusion, the MA Journalism and Mass Communication (Digital) program at UPES offers a well-rounded education that prepares students to thrive in the digital media landscape. By combining theoretical knowledge with practical skills and exposure to industry experts, this program equips students with the tools they need for successful and fulfilling careers in the ever-evolving field of digital media and communication.

Program Highlights

  • MA Journalism and Mass Communication (Digital) students benefit from industry internships, on-the-job training, and major projects, providing them with valuable hands-on experience in the media and entertainment sector.
  • The program's well-rounded design allows graduates to explore diverse job roles within the media and entertainment industry or opt for further academic pursuits, such as pursuing doctoral research.
  • Students receive training from top media professionals, ensuring they gain insights from experienced practitioners and stay updated with industry best practices.
  • The School of Modern Media offers state-of-the-art studio and lab facilities, enabling students to master all facets of digital production and stay at the forefront of technological advancements.
  • The curriculum is meticulously crafted to blend theoretical knowledge with practical skills, preparing students to meet the challenges of the dynamic media landscape.
  • The program's emphasis on digital communication equips students with the latest tools and techniques, making them well-prepared for the digital-driven media ecosystem.

The future scope of the MA Journalism and Mass Communication (Digital) program offered by UPES School of Modern Media is promising and dynamic. As the world becomes increasingly digitized, the demand for skilled and innovative communicators is on the rise. This program equips students with a comprehensive understanding of digital media, social platforms, and emerging technologies, preparing them to navigate the rapidly evolving landscape of journalism and mass communication. Graduates will be well-positioned to pursue diverse careers in digital journalism, multimedia reporting, content creation, social media management, and digital marketing. Moreover, with a focus on ethics, storytelling, and audience engagement, students will develop the necessary expertise to thrive in the fast-paced digital era. The industry-oriented curriculum, state-of-the-art facilities, and experienced faculty at UPES provide students with a competitive edge, making them valuable assets in the media industry's future.

Career Opportunities

After completing the MA Journalism and Mass Communication (Digital) program offered by UPES School of Modern Media, graduates can explore a diverse range of promising career opportunities in the dynamic media industry. Equipped with comprehensive knowledge and practical skills in digital journalism and mass communication, they are well-prepared for roles such as digital content creators, multimedia journalists, social media managers, digital marketing strategists, and communication specialists in various sectors. The program's emphasis on cutting-edge technologies and hands-on training empowers graduates to thrive in today's digital landscape, where demand for skilled professionals in media and communication is steadily growing. Whether in traditional media outlets, digital news platforms, advertising agencies, corporate communications departments, or as freelance professionals, MA Journalism and Mass Communication (Digital) graduates can make a significant impact as adept storytellers and communicators in the rapidly evolving digital era.


The MA Journalism and Mass Communication (Digital) program presents excellent placement prospects, with renowned media houses such as Times of India, Hindustan Times, Indian Express, and others offering attractive job opportunities. Additionally, content start-ups are also eager to hire these graduates. Freshers can expect a starting salary ranging from INR 4-10 lakh per annum, which varies based on their skills, knowledge, and exposure.

Fee Structure

Click here for detailed Fee Structure.


Interested students must meet the minimum eligibility criteria for MA Journalism and Mass Communication (Digital) as outlined below: 50% in X, XII and Graduation in any stream.

Selection Criteria

The selection criteria for students interested in pursuing MA Journalism and Mass Communication (Digital) at UPES School of Modern Media depend on the individual's performance in Personal Interview.

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