BBA Analytics and Big Data

BBA Analytics and Big Data

Program Details

The BBA (Analytics and Big Data) program offered by UPES, Dehradun is a comprehensive three-year course that focuses on providing students with the necessary skills and knowledge to work with data and perform analytics tasks using programming languages. The program emphasizes practical skills that can be directly applied to real-world data problems. Students learn programming languages commonly used in data analytics, such as Python and R, which are known for their extensive libraries and frameworks supporting data manipulation, analysis, and visualization.

The curriculum of the program covers a wide range of topics, including fundamental programming concepts, data manipulation techniques, statistical analysis, data visualization, and machine learning algorithms commonly used in analytics. The program incorporates a combination of theory and hands-on practical exercises to reinforce learning and application. Students also have the opportunity to work on projects and case studies using real or simulated datasets, allowing them to apply their programming skills and data analysis techniques to solve specific problems.

In addition to the academic curriculum, the BBA (Analytics and Big Data) program offers various experiential learning opportunities. These include summer internships, live projects with companies, industrial tours, and dissertations (major projects). Furthermore, students benefit from the insights and expertise shared by industry experts through guest lectures and talks.

Program Highlights

  • The BBA (Analytics and Big Data) program has a strong focus on analytics and big data concepts, enabling students to collect, manage, and analyze large volumes of data for informed business decision-making.
  • Comprehensive training in programming languages commonly used in data analytics, including Python, R, Advanced Excel, SQL, and other relevant tools, to develop strong programming skills tailored for analytics.
  • In-depth understanding of data visualization techniques to effectively present data visually, a crucial aspect of analytics.
  • Learning data mining techniques to extract valuable patterns and insights from large datasets, enhancing students' analytical capabilities.
  • Opportunity to work on industry-driven projects, internships, real-world case studies, industry visits, and guest lectures from industry experts, providing practical experience and preparing students for a career in analytics.
  • Access to modern smart classrooms, a well-equipped Analytics Lab, a well-stocked library, and advanced analytical tools, ensuring a conducive learning environment for students pursuing the program.

The future scope of a BBA (Analytics and Big Data) program is highly promising. With the increasing volume of data generated by companies, there is a growing demand for professionals skilled in analyzing and interpreting this data to drive business strategies. Graduates with expertise in analytics and big data programming are well-equipped to meet this demand. The integration of advanced analytics techniques like machine learning and AI is becoming more prevalent, and those with a strong foundation in programming and analytics can leverage these technologies to develop predictive models, automate processes, and gain valuable insights. Cloud platforms and technologies are revolutionizing the storage and processing of big data, and graduates familiar with cloud computing and big data infrastructure can contribute to designing and implementing scalable analytics solutions. Specialization in specific industries such as healthcare, finance, retail, marketing, and supply chain is also possible, allowing graduates to apply analytics techniques and develop tailored solutions for industry-specific needs. Overall, the program provides graduates with the skills and knowledge necessary to thrive in a data-driven business environment and pursue rewarding career opportunities in various industries.

Career Opportunities

The BBA (Analytics and Big Data) program at the School of Business, UPES offers a wide range of career opportunities. Students can gain valuable experience in the corporate world through summer internships, live projects, and placements with renowned organizations. They have the chance to discover their career interests, engage with prospective employers, and potentially secure job offers. The field of Analytics and Big Data presents a multitude of career options across various industries, encompassing a diverse set of roles and functions.

Here are the listed professional paths in the field of BBA (Analytics and Big Data) that students may choose to pursue:

  • Data Analyst
  • Business Analyst
  • Business Intelligence Analyst
  • Data Scientist
  • Data Consultant
  • Market Research Analyst
  • E-commerce Analyst
  • Risk Analyst
  • Supply Chain Analyst
  • Data Governance Specialist


The placement prospects for students pursuing BBA (Analytics and Big Data) have shown significant improvement in recent years. Renowned companies such as Flipkart, Reliance Industries, GMR, Fractal Analytics, Adani Wilmar, Accenture, Deloitte, and Xiaomi, among others, provide attractive employment opportunities for these students. Furthermore, numerous mid-sized start-ups display a keen interest in hiring undergraduates specializing in BBA (Analytics and Big Data). Various job roles, including BBA Data Analyst, Business analyst, Business Intelligence Analyst, Data Scientist, Data Consultant, Market Research Analyst, E-commerce Analyst, Risk Analyst, and Supply Chain Analyst, as well as Data Governance Specialist, are available for these graduates. Freshers in this field typically receive starting salaries ranging from INR 6-30 lakh per annum, depending on their skills, knowledge, and exposure.

Fee Structure

Click here for detailed Fee Structure.


Semester 1

Principles and Practices of 
Business Economics 13003
Business Mathematics3003
Business Accounting3003
Business Communication 3003
Organizational Behavior3003
Business Environment2002
Living Conversations2002
Environment Sustainability & 
Climate Change (Theory)
TOTAL   24

Semester 2

Business Economics 23003
Business Statistics3003
Financial Management3003
Marketing Management3003
Technologies of the future2002
Human Resource Management3003
Operations Management3003
Critical Thinking & Writing2002
Environment Sustainability & 
Climate Change (living lab)
Community Engagement and 
Social Internship
TOTAL   26

Semester 3

Spreadsheet Modelling2023
Data Environment3003
Business Ethics and CSR2002
Global Context of Business 1001
Data Management2023
Research Methodology & 
Report Writing
Consumer Behaviour & 
Market Research
Minor/Exploratory I3003
Meta 1011001
Working with Data2002
TOTAL   24

Semester 4

Web Analytics2023
Advanced Statistics3003
Specialization Paper I 
(Specialization 1: Programing 
for Analytics, Course: Overview 
of Programing for Analytics 2: 
Big Data Analytics and Mining, 
Course: Big Data Analytics)
Industrial Visit0021
Minor/Exploratory II3003
Minor/Exploratory III3003
Environmental, Social and Governance3003
Business Analytics2023
Design Thinking2002
TOTAL   24

Semester 5

Text Mining2023
Specialisation Paper II 
(Speacialization 1: Programing
 for Analyitcs, Course: Data 
Visualization 2: Big Data Analytics
and Mining, Course: Data Mining)
Business Intelligence2023
Project Management3003
Minor/Exploratory IV3003
Minor/Exploratory V3003
Dissertation I0002
Summer Internship 0002
Predictive Modeling2023
Essentials of Strategic Management3003
Leadership and Teamwork2002
TOTAL   30

Semester 6

Data Preparation3003
Dissertation II0004
Minor/Exploratory VI3003
Start your Start-up2002
TOTAL   12


The minimum eligibility criteria for BBA (Analytics and Big Data) to be fulfilled by interested students is as follows: Minimum 50% marks in Classes X and XII.

Selection Criteria

The process of selection criteria for students interested in pursuing BBA (Analytics and Big Data) offered by UPES is based on the individual's performance in Entrance Exam (UPESMET-UG) / UGAT’23/ CUET


To opt the minors, please choose the minors from the bucket. Click here to know more.

Varied Specialisations to pick from

Programming for Analytics

Programming for Analytics

Big Data Analytics and Mining

Big Data Analytics and Mining