BBA Digital Business

BBA Digital Business

Program Details

The BBA in Digital Business program at the UPES School of Business offers a comprehensive and specialized education to students interested in the intersection of business and the digital world. With a duration of three years, the program covers a broad range of subjects to provide students with a strong foundation in core business areas such as marketing, finance, human resources, and operations management.

One of the unique aspects of the program is its specialization options in Digital Marketing and Digital Media Laws. These specializations enable students to focus on specific areas of interest and develop in-depth knowledge and skills in those domains. Courses related to digital marketing cover topics like digital marketing strategies, social media marketing, search engine optimization, and content creation, equipping students with the tools and techniques required for successful digital marketing campaigns. On the other hand, courses related to digital media laws provide an understanding of intellectual property rights, cyber laws, and digital media ethics, ensuring that students are well-versed in the legal and ethical aspects of the digital business landscape.

The curriculum of the BBA in Digital Business program emphasizes a balance between theory and practice. Students engage in hands-on projects, case studies, and industry internships, allowing them to apply their knowledge and skills to real-world scenarios. This practical approach prepares students for the challenges and demands of the digital business industry, where adaptability and problem-solving abilities are crucial. The program also keeps students updated with the latest trends and practices by incorporating technology and tools used in the digital marketing industry, ensuring that graduates are well-prepared for the evolving nature of the field.

Program Highlights

  • The BBA in Digital Business program offers a comprehensive curriculum that integrates business administration with specialized courses in digital marketing and digital media laws, providing students with a well-rounded understanding of the digital business landscape.
  • Students have the opportunity to specialize in both digital marketing and digital media laws, equipping them with a unique skill set and a competitive advantage in the industry, as they possess expertise in two critical areas of digital business.
  • Emphasizing practical learning, the program incorporates hands-on projects, case studies, and industry internships, enabling students to apply their knowledge and skills in real-world scenarios, preparing them for the challenges of the digital business industry.
  • The BBA in Digital Business program is taught by experienced faculty members who possess expertise in business administration, digital marketing, and digital media laws. Their industry knowledge and insights contribute to a well-rounded learning experience, enhancing students' understanding of the subject matter.
  • UPES provides state-of-the-art infrastructure, including dedicated digital marketing and media labs equipped with industry-standard tools and software. This enables students to gain practical experience in a simulated business environment, staying up-to-date with the latest technologies and trends in the digital business field.
  • The program offers industry exposure through guest lectures, seminars, and networking opportunities with professionals in the digital business industry. This exposure helps students build valuable connections and stay updated with industry developments, giving them a competitive edge upon graduation.

The future scope of a BBA in Digital Business program is highly promising, offering numerous opportunities for graduates. The evolving digital landscape presents key trends and areas of growth. Digital Marketing Automation is revolutionizing the field by utilizing automation tools and artificial intelligence to streamline processes, enhance personalization, and improve campaign effectiveness. Data-driven Decision Making is crucial, as data analytics and insights enable businesses to make informed decisions, optimize campaigns, and enhance customer experiences. Content Marketing and Storytelling remain powerful tools, focusing on creating valuable and engaging content that tells compelling brand stories. Influencer Marketing is an emerging trend, as brands collaborate with influencers and social media personalities to leverage their reach and credibility in promoting products and services. Additionally, the rapid growth of digital media necessitates professionals well-versed in digital media laws, intellectual property rights, privacy regulations, and ethical practices. Overall, the future of BBA in Digital Business offers a wide range of opportunities in the dynamic and rapidly evolving digital business landscape.

Career Opportunities

Completing the BBA in Digital Business program offered by UPES School of Business opens up a plethora of exciting career opportunities in the dynamic world of digital commerce. Graduates are well-equipped with a comprehensive understanding of business strategies, marketing principles, and technological advancements that drive the digital landscape. They can pursue diverse roles such as digital marketing managers, e-commerce specialists, social media strategists, data analysts, and business consultants. With a strong foundation in digital business practices and a blend of analytical and creative skills, UPES graduates are poised to thrive in industries ranging from e-commerce and technology startups to multinational corporations, making a significant impact in the ever-evolving digital ecosystem.


After completing the BBA in Digital Business program offered by UPES School of Business, students can expect a wide range of promising career opportunities in the dynamic field of digital business. With a strong foundation in business principles and specialized knowledge in digital marketing, e-commerce, data analytics, and technology integration, graduates are well-equipped to pursue roles such as digital marketing manager, e-commerce specialist, social media strategist, data analyst, business development executive, and digital project manager. The program's comprehensive curriculum, industry-relevant internships, and collaborations with leading companies provide students with practical skills and exposure, enhancing their employability and enabling them to thrive in the rapidly evolving digital landscape. UPES School of Business strives to facilitate excellent placements for its graduates, with a track record of successful placements in renowned organizations across various industries, ensuring a bright future for its BBA in Digital Business graduates.

Fee Structure

Click here for detailed Fee Structure.


Semester 1

Principles and Practices of 
Business Economics 13003
Business Mathematics3003
Business Accounting3003
Business Communication 3003
Organizational Behavior3003
Business Environment2002
Spreadsheet Modelling2023
Living Conversations2002
Environment Sustainability & 
Climate Change (Theory)
TOTAL   27

Semester 2

Business Economics 23003
Business Statistics3003
Financial Management3003
Marketing Management3003
Technologies of the Future2002
Human Resource Management3003
Business Computing3003
Community Engagement and Social 
Critical Thinking & Writing2002
Environment Sustainability & Climate 
Change (living lab)
TOTAL   26

Semester 3

Introduction to Digital Business3003
Business Ethics and CSR2002
Global Context of Business 1001
Operation Management2002
Research Methodology & Report 
Consumer Behaviour & Market 
Minor/Exploratory I3003
Meta 1011001
Working with Data2002
TOTAL   21

Semester 4

Operations Research3003
Specialisation  Paper I( Specialization 1:
Technology Infrastructure Management, 
Course: Introduction to cloud computing
for Managers, Speacialization 2:Digital 
Marketing, Course: Understanding Digital 
Industrial Visit0021
Minor/Exploratory II3003
Minor/Exploratory III3003
Environmental, Social and Governance3003
Business Analytics2023
Design Thinking2002
TOTAL   21

Semester 5

Web Design and Development3003
Essentials of Strategic Management3003
Search Engine Optimisation3003
Project Management3003
Minor/Exploratory IV3003
Minor/Exploratory V3003
Dissertation I0002
Summer Internship 0002
Specialization Paper II (Specialization 1: 
Technology Infrastructure Management, 
Course: Database Management System, 
Specialization 2: Digital Marketing, 
Course: Mobile & email Marketing)
Social Media Marketing 3003
Leadership and Teamwork2002
TOTAL   30

Semester 6

Start your Start-up2002
Dissertation II0004
Minor/Exploratory VI3003
Advertising & Sales Promotion3003
TOTAL   12


Interested students must meet the minimum eligibility requirements for BBA in Digital Business as outlined below: Minimum 50% marks in Classes X and XII.

Selection Criteria

The UPES School of Business selects students for its BBA in Digital Business program based on their individual performance in Entrance Exam (UPESMET-UG) / UGAT’23/ CUET.


To opt the minors, please choose the minors from the bucket. Click here to know more.

Varied Specialisations to pick from

Technology Infrastructure Management

Technology Infrastructure Management

Digital Marketing

Digital Marketing