BBA - Marketing Management

BBA - Marketing Management

Program details

The BBA in Marketing Management program offered by UPES is a comprehensive undergraduate degree that focuses on the core principles and practices of marketing. Spanning over a period of three years, the program covers a wide array of topics to equip students with a solid foundation in marketing. Through courses such as market research, consumer behavior, product development, pricing, promotion, and distribution, students gain a holistic understanding of the field.

One of the highlights of the program is the capstone course, where students have the opportunity to apply their acquired knowledge and skills to solve real-world marketing challenges. This hands-on experience helps students develop critical thinking and analytical abilities, preparing them for the complexities of the marketing industry. Additionally, the program incorporates various pedagogical tools such as case studies, projects, workshops, and masterclasses by industry experts to enhance the learning experience.

The specialization in Marketing Management within the BBA program focuses on providing students with in-depth knowledge and practical skills specific to the marketing field. Students delve into areas like market research, consumer behavior, branding, advertising, digital marketing, and strategic marketing. This specialization equips graduates with the expertise needed to develop effective marketing strategies and make informed decisions to drive business growth. The versatility of marketing skills opens up a wide range of career opportunities for BBA in Marketing Management graduates. They can explore various industries such as consumer goods, retail, technology, healthcare, hospitality, and advertising. Graduates can pursue roles in marketing agencies, consulting firms, or even venture into entrepreneurship by starting their own businesses. The program aims to nurture future marketing leaders by providing them with the knowledge, skills, and practical experience necessary to excel in the dynamic and ever-evolving field of marketing.

Program Highlights

  • Students undertake major projects and gain real-world experience through summer internships and live projects with companies.
  • Students are exposed to real-world case studies, industry visits, and guest lectures from industry experts, providing them with practical insights into the marketing field.
  • The BBA in Marketing Management program encourages student and faculty exchange, research projects, seminars, conferences, and internships, fostering a comprehensive and dynamic learning environment.
  • The school has achieved notable rankings, being ranked 39th in India in the Management Category by NIRF 2023 and among the top 25 Business Schools in India by India Today Ranking Issue 2021.
  • The BBA in Marketing Management program has industry alliances with renowned companies such as KPMG, TATA Power, HPCL, Essar Oil, and more, offering valuable networking and career opportunities for students.
  • Students benefit from unmatched global opportunities, including semester abroad opportunities at prestigious institutions like the University of California, Berkeley, student exchanges at top universities worldwide, and placement assistance for up to 5 years.

The future scope of a BBA in Marketing Management program is promising as the marketing industry continues to evolve rapidly. Graduates in marketing need to stay updated with the latest trends to stay competitive. Key trends include the dominance of digital marketing, the rising significance of data analytics, the growing emphasis on customer experience, the power of branding, and the emergence of influencer marketing. Moreover, mobile marketing, artificial intelligence (AI) integration, and sustainability concerns are expected to shape the marketing industry significantly in the near future. BBA graduates who comprehend and adapt to these trends can position themselves for success in this dynamic and exciting field. The future of marketing requires a multidimensional skill set that encompasses traditional marketing principles alongside expertise in digital platforms, data analysis, customer-centric strategies, branding, and sustainability. By staying abreast of these trends and continuously developing their skills, BBA graduates in marketing can thrive in an industry that is driven by innovation and constant change.

Career Opportunities

BBA graduates specializing in Marketing possess diverse career prospects across various industries such as consumer goods, technology, healthcare, and financial services. Exciting roles await them, including brand manager, product manager, marketing manager, digital marketing manager, and social media manager. Moreover, BBA in Marketing Management graduates can explore opportunities in consulting, education, and government sectors. With a wide range of career paths to choose from, BBA in Marketing Management offers a dynamic and promising professional landscape.

Below are the listed professional paths in the field of Marketing that the students may choose to pursue.

  • Brand Manager
  • Product Manager
  • Marketing Manager
  • Social Media Manager
  • Digital marketing Manager
  • Marketing Analyst
  • Marketing Consultant


Placements for students pursuing a BBA in Marketing Management program have shown significant improvement in recent years. Renowned companies such as LG, Reliance Industries, Havells, Asian Paints, Cease Fire, Vodafone, Deloitte, Kuehne Nagel, Xiaomi, TATA Croma, Odex, Decathlon, and Amazon, among others, present attractive employment prospects for these students. Moreover, numerous mid-sized start-ups demonstrate a strong interest in hiring postgraduates with a BBA in Marketing. The available job roles encompass positions such as Brand Manager, Product Manager, Social Media Manager, and Marketing and Sales Manager. Typically, freshers with a l can expect a starting salary ranging from INR 6-30 lakh per annum. The offered salary is influenced by the candidate's skills, knowledge, and exposure.

Fee Structure

Click here for detailed Fee Structure.


Semester 1

Principles and Practices of Management3001
Micro Economics3003
Business Mathematics3003
Business Accounting3004
Business Communication 1022
Organizational Behavior3003
Spreadsheet Modelling2023
Business Environment2002
TOTAL   24

Semester 2

Macro Economics3003
Business Statistics3003
Financial Management3003
Marketing Management2002
Understanding Emerging 
Human Resource Management2002
Operations Management3003
Living Conversations3003
Community Engagement
and Social Responsibility
TOTAL   24

Semester 3

Brand Management 3003
Integrated Marketing Communication3003
Research Methodology & Report Writing3003
Consumer Behaviour & Market Research3003
Minor/Exploratory I3003
Business Ethics and CSR2002
Global context of Business3001
Working with Data2002
TOTAL   20

Semester 4

Minor/Exploratory II3003
Customer Relationship Management3003
Rural Marketing3003
Specialization Paper-I3003
Industrial Visit0001
Minor/Exploratory III3003
Environmental, Social and Governance3003
Business Analytics2023
Design Thinking2002
TOTAL   24

Semester 5

Minor/Exploratory IV3003
Services Marketing3003
Specialization Paper-II3003
New Product Development & Marketing3003
Minor/Exploratory V3003
Dissertation I0002
Summer Internship 3003
Essentials of Strategic Management3003
Leadership and Teamwork2002
Project Management3003
TOTAL   30

Semester 6

Sales & Distribution Management3003
Dissertation II0004
Minor/Exploratory VI3003
Start your Start-up2002
TOTAL   12


Interested students must meet the following minimum eligibility criteria for BBA in Marketing Management: Minimum 50% marks in Classes X and XII.

Non-Examination Pathway: BBA Admissions through National Level Tests**
Students having minimum eligible MAT /CMAT 2023 score of 70 Percentile will be exempted from UPES Management Entrance Test and will only be called for Group Discussion and Interview if qualified. Valid 50 percentile and above score of CAT 2022/ XAT 2023 A score of minimum 400 or above for GMAT, a score of 120 and above in NMAT 2022 / 23 scores will also be accepted.

**Upto 30% seats shall be filled through National Level Tests category (CAT/MAT/XAT/NMAT). Incase candidates for such seats are not available, UPES has the right to fill these seats through BBA (UPESMET)

Selection Criteria

Admission into the BBA in Marketing Management program at UPES is determined by evaluating an individual's performance in either the Entrance Exam (UPESMET-UG), UGAT'23, or CUET.

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