MBA (Business Analytics In Collaboration With KPMG) - Cognitive Analytics

MBA Business Analytics in Collaboration With KPMG - Cognitive Analytics

Program details

The MBA in Business Analytics with a specialisation in Cognitive Analytics offered by UPES School of Business is a cutting-edge program designed to equip students with specialised knowledge in the dynamic field of Cognitive Analytics. The curriculum is carefully crafted to address the evolving landscape of business analytics, emphasizing key areas such as data visualization, natural language processing (NLP), and advanced analytics. By concentrating on these pivotal aspects, students gain a comprehensive understanding of the intersection between business strategy and cognitive technology.

At the core of our program is a commitment to preparing the next generation of leaders who can navigate and excel in the rapidly changing analytics landscape. The emphasis on real-world application and industrial relevance distinguishes our MBA in Business Analytics from conventional programs. Students are not only exposed to theoretical concepts but also engage in practical scenarios, ensuring they develop the skills required to tackle the analytics challenges of tomorrow. The integration of cognitive technology into the curriculum positions our graduates at the forefront of the industry, ready to leverage innovative solutions in a variety of business contexts.

The program's focus on Cognitive Analytics aligns with the demands of the contemporary business environment, where data-driven decision-making is crucial. By providing a specialised track in this emerging field, UPES School of Business and KPMG jointly deliver a unique educational experience that empowers students with the knowledge and skills necessary to become leaders in the realm of business analytics. As industries increasingly rely on data-driven insights, our MBA program ensures that graduates are well-prepared to make impactful contributions and drive success in the rapidly evolving business analytics landscape.

Program Highlights

  • The MBA in Business Analytics KPMG (Cognitive Analytics) program gives benefit from a forward-thinking curriculum crafted by industry professionals, covering the latest advancements in NLP, Data Visualization, and Cognitive Analytics, ensuring you stay at the forefront of business analytics trends.
  • Translate theoretical knowledge into practical skills through engaging projects, offering a solid understanding of cognitive analytics concepts and their real-world applications.
  • Learn from seasoned professionals and academic experts with extensive backgrounds in data visualization, NLP, cognitive technologies, and business analytics, providing a comprehensive and industry-relevant education.
  • Secure valuable real-world experience by participating in internships with prestigious firms, allowing you to apply cognitive analytics principles to actual business challenges.
  • Customize your learning journey by choosing from specialised tracks in Natural Language Processing or Data Visualization, aligning your education with your specific career aspirations.
  • The MBA in Business Analytics KPMG (Cognitive Analytics) program helps in expanding your professional connections by engaging with business executives at conferences, workshops, and international events, fostering a network that extends beyond the classroom and opens doors to future opportunities.

In the evolving landscape of business analytics, the future scope of the MBA in Business Analytics KPMG (Cognitive Analytics) program is promising. The strategic amalgamation of data visualization, natural language processing, and cognitive analytics is identified as crucial for success in this field. As businesses increasingly rely on data-driven decision-making, there is a growing demand for experts proficient in evaluating complex data, understanding natural language, and effectively presenting insights through visualization. Industry trends highlight a shift towards smarter and more user-friendly analytics solutions. The program's curriculum is strategically crafted to equip participants with the necessary skills and tools to navigate and lead in this dynamic and rapidly evolving field of cognitive analytics, ensuring they are well-prepared for the future demands of the industry.

Career Opportunities

Explore a diverse range of career pathways with our MBA in Business Analytics at KPMG, specialising in Cognitive Analytics. Become a Specialist in Cognitive Analytics by mastering NLP, data visualization, and advanced analytics techniques for insightful information extraction. Dive into roles like NLP Engineer/Analyst, focusing on tasks related to human language comprehension and processing. Hone your expertise as a Data Visualization Expert, enabling effective communication of complex data for informed corporate decision-making. Step into the role of an Analytics Project Manager, overseeing and executing analytics initiatives aligned with company objectives. Aspire to executive positions such as Chief Analytics Officer (CAO), leading the development and implementation of comprehensive analytics and cognitive strategies.


Upon completion of the MBA in Business Analytics KPMG (Cognitive Analytics) program, individuals are equipped for roles like Cognitive Analytics Consultants, enabling them to implement advanced analytics solutions. Proficient in Natural Language Processing (NLP), they excel in initiatives focusing on language comprehension and interpretation. Opportunities also extend to data visualization roles, where they skillfully communicate intricate data insights visually. These graduates play a pivotal role in fostering innovation and driving strategic decision-making within enterprises, harnessing the capabilities of NLP, cognitive analytics, and data visualization. Salary packages are commensurate with candidates' expertise, experience, and exposure in the dynamic field of cognitive analytics. Embrace the possibilities presented by cognitive technologies, embarking on a transformative journey to shape the future of business analytics.

Fee Structure

Click here for detailed Fee Structure.


Semester 1

Organizational Behaviour3003
Marketing Management3003
Managerial Economics3003
Accounting for Managers3003
Quantitative Techniques for Managers3003
Business Communication 2002
Programming for Analytics2023
Business Environment2002
TOTAL   22

Semester 2

Human Resource Management3003
Financial Management3003
Operations Management3003
Predictive Modeling3003
Business Research Methods3003
Industrial Visit2002
Business Ethics and CSR2023
Managing Digital Transformation2002
Specialization Paper-II 
(Specialization I: Cognitive 
Analytics, Course-Natural 
Language Processing, 
Specialization II: Data Mining, 
Course- Overview of Data Mining)
Business Analytics3003
TOTAL   27

Semester 3

Organizational Behaviour3003
Marketing Management3003
Managerial Economics3003
Accounting for Managers3003
Quantitative Techniques for 
Business Communication 2002
Programming for Analytics2023
Business Environment2002
TOTAL   22

Semester 4

Social & Web Analytics3003
Innovation and Entrepreneurship 3003
Environmental, Social and Governance3003
AI for Managers3003
TOTAL   16


Interested students must meet the specified minimum eligibility criteria to pursue an MBA in Business Analytics with a focus on KPMG (Cognitive Analytics): Minimum 50% marks in Class X, XII and Graduation. Graduation From a recognized University in any stream.

Selection Criteria

The criteria for selecting students interested in enrolling in the MBA program in Business Analytics with a focus on Cognitive Analytics at UPES relies on the individual's performance in UPESMET / National Level Exams / followed by Personal Interview.

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