MBA (Digital Business) - Search Engine Optimization


Program details

UPES' MBA in Digital Business (Search Engine Optimization) addresses the growing demand for business professionals with a strong understanding of digital skills and cross-functional expertise. The program recognizes the need for individuals who can effectively design and manage business systems, organizational structures, and processes using advanced tools and techniques. The recent pandemic has further highlighted the importance of innovative business models that facilitate seamless transactions and minimize manual intervention. Thus, businesses are increasingly shifting towards embracing the idea that "digital is the new standard for conducting business."

This advanced MBA program at UPES is designed to equip graduates with specialized knowledge in search engine optimization (SEO) within the digital business landscape. Students will gain expertise in essential business fundamentals such as finance, marketing, strategy, operations, leadership, and business ethics. These courses provide a strong foundation in general business management principles. To ensure comprehensive training, UPES' esteemed faculty will guide students alongside industry experts who possess practical experience in the field. By focusing on digital transformation and reshaping traditional business processes, graduates from this program will have a significant competitive advantage over those from more general MBA programs in the future.

Search Engine Optimization (SEO) plays a vital role in improving the visibility and rankings of websites and online content on search engine results pages (SERPs). By optimizing websites and online content, SEO aims to increase organic (non-paid) traffic by ensuring their prominent and relevant presence in search engine queries. As part of the MBA program, students will delve into the intricacies of SEO, learning techniques and strategies to enhance a website's search engine rankings. With a strong understanding of SEO, graduates will be well-equipped to drive online visibility and generate organic traffic, crucial skills for businesses in the digital era.

Program Highlights

  • The program emphasizes the digital transformation of business processes and strategies, enabling students to understand and implement digital innovations effectively.
  • Students undertake a major project as part of their MBA, allowing them to delve deeper into a specific area of interest and showcase their expertise in Search Engine Optimization.
  • Students have the opportunity to undergo summer internships and participate in live projects with companies, gaining hands-on experience in applying SEO techniques.
  • The MBA in Digital Business program offers elective courses covering digital marketing, search engine marketing, and online advertising, providing insights into the broader digital marketing landscape and how SEO aligns with marketing strategies.
  • Elective courses in web design, front-end development, user experience (UX) design, and related topics allow students to specialize in SEO while completing their MBA, equipping them with a holistic skill set.
  • Students learn to identify opportunities for digital disruption and develop the skills to lead digital transformation initiatives within organizations, preparing them for managerial roles in the digital business landscape

An MBA in Digital Business with a specialization in Search Engine Optimization (SEO) from UPES, Dehradun offers promising future prospects and career opportunities in the rapidly evolving digital landscape. With businesses increasingly recognizing the significance of organic search traffic, the demand for SEO professionals is expected to rise. By pursuing this MBA specialization, students can position themselves to capitalize on this demand and secure roles in organizations across various industries and sizes. They will gain expertise in SEO strategy development, website optimization, content creation, and analytics to provide comprehensive digital marketing solutions. Companies are establishing in-house SEO teams, and as an MBA graduate with an SEO specialization, students can lead and optimize the SEO strategies of these organizations, ensuring high rankings on search engine results pages (SERPs). They can contribute to e-commerce companies by improving search engine visibility, optimizing product descriptions, and implementing effective SEO strategies to drive traffic and sales. Furthermore, students can excel in content marketing roles, offer strategic guidance as SEO consultants, contribute to cybersecurity measures, establish their own SEO agencies or freelancing services, and create industry-specific web applications and platforms tailored to the unique needs of various sectors. The future scope of an MBA in Digital Business with an SEO specialization is vast and promising, with ample opportunities for growth and success in the digital business realm.

Career Opportunities

Completing an MBA in Digital Business with a specialization in Search Engine Optimization (SEO) from the prestigious UPES School of Business opens up a plethora of promising career opportunities in today's digital landscape. As businesses increasingly rely on effective online presence and visibility, professionals equipped with the specialized knowledge and skills gained through this program are in high demand. Graduates can explore a range of exciting roles such as SEO manager, digital marketing strategist, online marketing consultant, web analytics specialist, or even start their own digital marketing agency. With a deep understanding of search engine algorithms, keyword optimization, content marketing, and web analytics, graduates of the program are well-positioned to shape and drive the digital strategies of organizations across industries, ensuring their online success and growth. Listed below are the potential professional paths available for students interested in the field of Digital Business.

  • Content Marketing Manager
  • Digital Strategist
  • Web Analytics Manager
  • Entrepreneur
  • SEO Consultant
  • Product Manager
  • Startup Founder


Placements for students pursuing an MBA in Digital Business (Search Engine Optimization) have shown significant improvement in recent years. Diverse employment opportunities are available in various sectors, including Digital Agencies, Technology Companies, E-commerce Companies, Marketing Agencies, Consulting Firms, Startups, and esteemed organizations like Flipkart, Reliance Industries, Adani, GMR, Accenture, Deloitte, Xiaomi, TATA Croma, and Fractal Analytics, among others. This program also attracts interest from mid-sized startups seeking to hire talented MBA graduates in Digital Business. Job roles encompass Digital Marketing Manager, E-commerce Specialist, E-commerce Manager, Product Manager, Procurement Analyst, and Business Analyst. Freshers in this field typically receive starting salaries ranging from INR 5 to 15 lakh per annum, contingent upon the candidate's skills, knowledge, and exposure.

Fee Structure

Click here for detailed Fee Structure.


The minimum eligibility criteria for MBA in Digital Business (Search Engine Optimization) to be fulfilled by interested students is as follows: Minimum 50% marks in Class X, XII and Graduation. Graduation From a recognized University in any stream.

Selection Criteria

The process of selection criteria for students interested in pursuing MBA in Digital Business (Search Engine Optimization) offered by UPES is based on the individual's performance in UPESMET / National Level Exams/ CUET followed by Personal Interview.

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