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B.Des. (Product Design)

Program details

The Bachelor of Design (Product) program at UPES's School of Design is a comprehensive program that prepares students for careers in the industry. The program places a strong emphasis on collaboration and teamwork, exposing students to interdisciplinary teams and a range of perspectives. This helps students to develop their communication and teamwork skills and create more well-rounded designs.

Understanding the needs and preferences of consumers is essential to successful product design, and the program teaches students research methods and techniques to conduct user research. This helps students to create designs that are both aesthetically pleasing and meet the needs of consumers. Additionally, the program provides access to the latest tools and technologies used in product design, such as 3D printing and rapid prototyping, and has connections with industry professionals and companies, providing students with opportunities to network and gain exposure to potential employers.

Overall, the Bachelor of Design (Product) program equips students with the skills and knowledge necessary to succeed in the competitive field of product design. Through a mix of hands-on experience, collaboration opportunities, research skills, exposure to new technologies, and industry connections, students are well-prepared for careers in the industry.

Program Highlights

  • Well-equipped classrooms and studios, along with advanced technology like 60 Cintiques for digital design work and top-of-the-line facilities for material testing.
  • Bachelor of Design (Product) enables interdisciplinary learning with labs covering electronics, robotics, mechatronics, and computer science, providing students with a comprehensive education.
  • Skill enhancement opportunities are encouraged through photography studio and AR VR Studio to further develop students’ skill sets.
  • Bachelor of Design (Product) program has partnership with esteemed entities such as Maruti, Hettich, CNHi, Mozaic Design, and Desmania Design within the industry, offering students opportunities to learn from experts and gain practical experience.
  • High-quality studios for working with wood, metal, plastic, and ceramic materials, allowing students to engage in hands-on learning and experimentation.
  • Access to the latest tools for precision and accuracy, ensuring that students are equipped with the skills necessary to succeed in the industry.

The future scope of the Bachelor of Design (Product) program looks promising as the industry is evolving with current and future trends. Product designers are increasingly focusing on creating products that are aesthetically pleasing, easy to use, and intuitive for consumers. They are also incorporating new and emerging technologies such as augmented reality, artificial intelligence, and the Internet of Things into their designs to create more interactive and personalized experiences for consumers. Furthermore, designers are addressing the growing demand for environmentally sustainable products by designing products made from sustainable materials that are recyclable or biodegradable. Consumers are also seeking personalized products, which designers are creating through customization of color, design, and functionality. With the help of digital technology, designers can create virtual prototypes of products, reducing the time and costs associated with physical prototyping. Overall, the future of product design is likely to be driven by user experience, integration of technology, sustainability, personalization, cross-functional collaboration, and virtual prototyping.

Career Opportunities

A Bachelor of Design (Product) degree opens up various career opportunities for graduates. One of the most common career paths is becoming a product designer, where one can work on the design and development of physical and digital products from concept to final product.

Here is a list of career paths in the Product Design field that students can consider pursuing.

  • Product Designer
  • UX Designer
  • Industrial Designer
  • Design Engineer
  • Packaging Designer
  • Brand Identity Designer
  • Product Manager


The Bachelor of Design (Product) program is highly regarded, thanks to its exceptional industry interface, dedicated faculty, and passionate cluster leaders. Its impressive placement record serves as a testament to its success, with graduates securing positions in esteemed companies and design studios such as Elephant Design, TATA Elexi, Design Direction, and Desmania, among others, known for their innovative work. Top-notch corporations such as Samsung, Phillips, Titan, and Wipro Lighting have also contributed to the industry's growth. Software companies like Dell, Accenture, Infosys, and L&T have demonstrated their expertise in the field. The Indian government's Institute of Packaging has created several job opportunities, while student-led startups have further driven industry growth. The Bachelor of Design (Product) program's average CTC is Rs. 6.48 lakhs per annum, with a maximum CTC of Rs. 15.17 lakhs per annum.

Fee Structure

Click here for detailed Fee Structure.


The minimum eligibility criteria for Bachelor of Design (Product) to be fulfilled by interested students is as follows: Minimum 50% marks in class X and XII (any stream).

Selection Criteria

The process of selection criteria for students interested in pursuing Bachelor of Design (Product) offered by UPES is based on the individual's performance in National Level (NID/NIFT/UCEED/JEE) / UPESDAT / Board Merit/ CUET followed by Portfolio Presentation & Interview

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