Communication Design

M.Des. (Communication Design)

Program details

The M.Des. (Communication Design) program offered by UPES is designed to equip students with advanced skills in visual communication, brand identity, and design thinking. The course provides a practical and contextual introduction to the visual language, practices, and processes of graphic design. Students will delve into various aspects of graphic design, including typography, composition, and layout, through hands-on experiences with paper-based graphic design practices such as poster design, page layout, and logo design.

Throughout the program, students will be trained to tackle design problems effectively. They will learn how to conduct research, generate innovative ideas, and test and evaluate them. By studying the work of other graphic designers, students will gain an appreciation for the historical and contemporary contexts of graphic design, broadening their creative perspectives. As the program progresses, students will have the opportunity to develop their critical and contextual understanding of graphic design in a professional context. This will be achieved through undertaking a comprehensive project, enabling them to define their own voice and visual language within their work.

Overall, the M.Des. (Communication Design) program offers a comprehensive curriculum that fosters both practical skills and conceptual understanding in the field of graphic design. Students will not only gain technical expertise in graphic design tools but also develop a strong foundation in design thinking and problem-solving. This program prepares graduates for a range of professional roles in the industry, such as graphic designers, art directors, brand strategists, and creative directors.

Program Highlights

  • M.Des. (Communication Design) students benefit from a well-equipped learning environment with an iMac studio lab and two Cintiqe studios, providing access to cutting-edge technology and tools for graphic design and communication projects.
  • Gain valuable practical experience through hands-on learning, enabling students to develop their design skills and proficiency in digital platforms.
  • Foster a collaborative and creative atmosphere by working alongside fellow students, encouraging interdisciplinary interactions and the exchange of innovative ideas.
  • Receive guidance from experienced faculty members who are experts in the field of graphics and communication design, providing mentorship and expertise to enhance your design abilities.
  • Stay updated with the latest industry trends and practices in graphics and communication design through practical assignments and projects conducted in the state-of-the-art iMac studio lab and Cintiqe studios.
  • Develop a comprehensive and professional design portfolio during the program by showcasing your skills and creativity to potential employers and clients.

The future scope of the M.Des. (Communication Design) program looks promising due to the increasing demand for graphic designers in various fields. The evolving Indian scenarios require skilled professionals in print media, film and animation, gaming, interactive communication, and emerging technologies like AR and VR. While digitalization is transforming communication and marketing, graphic designers will play a crucial role in creating digital content such as websites, apps, and online ads. Although AI and machine learning may automate certain design tasks, graphic designers' creative and critical thinking abilities will remain essential. Collaboration with UX designers, developers, and content creators will become increasingly important to deliver integrated digital experiences. To stay relevant, graphic designers will need to diversify their skills and incorporate new technologies like animation and motion graphics. The future of graphic design will be shaped by the continuous growth of digital technology, and those who can adapt to new technologies and collaborate effectively will be in high demand.

Career Opportunities

Pursuing an M.Des. (Communication Design) degree offers an array of career prospects. This field provides various avenues such as art, animation, web design, advertising, film, and video. In India, the design communications industry stands as one of the largest and thriving sectors, offering abundant opportunities for professionals in this domain. By acquiring a degree in Graphic Communication, individuals can explore diverse career paths within this dynamic industry.

The potential professional paths listed below are available for students specializing in Communication Design.

  • Graphic Designer
  • UX Designer
  • Art Director
  • Animator


The M.Des. (Communication Design) program at our institution attracts renowned recruiters such as Accenture, Genpact, Ikaria Wellness, and TCS. Graduates from this program have achieved impressive placement outcomes. The average annual salary for placements stands at Rs. 7.62 Lakhs, while the highest recorded salary reached Rs. 8.39 Lakhs per annum. These figures indicate the strong demand for our graduates in the industry and reflect the quality of education and skills acquired during the program.

Fee Structure

Click here for detailed Fee Structure.


Semester 1

Understanding Design and Design 
Elements and Principles of Design1144
Space and Form1123
Elements of Photo, Video and 
Basic Graphic Design1123
Des project 1: Poster/Branding 
TOTAL   24

Semester 2

Design Research Methodology1102
Creative Writing1123
Package Design1064
Publication Design1043
Professional Elective 1
Cultural Anthropology
Professional Elective 2
Brochure Design
Design Project 2: Publication/ Packaging/ 
Open Elective 1: Graphic Design Trends1102
Open Elective 2: Semiotics1123
TOTAL   27

Semester 3

Design Management & 
Professional Practice
Summer Internship0042
Information Design1022
Advertising & Marketing1123
Professional Elective 3
Product Graphics
Social Communication
AR and VR
Professional Elective 2
Interaction Design
Transmedia Design
Media Studies
Design Project 3: Ad Campaign
in print/ Motion/ Social Media/
Way Finding and Signage Design
Open Elective 3: Type in Motion1022
Open Elective 4: Design for 
Social Media
TOTAL   24

Semester 4

Post-Graduation Project - Graphic Design003015
TOTAL   15


The minimum eligibility criteria for M.Des. (Communication Design) to be fulfilled by interested students is as follows:

  • Minimum 50% in class X & XII.
  • Minimum 50% marks in bachelor’s degree in Design/Engineering/Architecture/ Interior Design: 10+2+4 years (minimum four-year bachelor’s course) OR 2 years M.Sc./MTech in Computer Science and Engineering. IT Subjects / Domains (Only for Interaction Design) or equivalent.

Selection Criteria

The process of selection criteria for students interested in pursuing M.Des. (Communication Design) offered by UPES is based on the individual's performance in National Level / UPESDAT/CUET followed by Portfolio Presentation & Interview.

Note: Candidates having valid CEED-2023 scores will be exempted from UPES – DAT Exam. The cut-off rank for CEED up to 1886.

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