- Home
- Academics
- School of Liberal Studies
- BA
- Digital and Mass Media (Broadcasting)
- Digital Audio Broadcasting
BA Digital and Mass Media (Broadcasting) -Digital Audio Broadcasting: Radio Production, Podcasts and Distribution
Program details
The BA Digital and Mass Media (Broadcasting): Digital Audio Broadcasting: Radio Production, Podcasts, and Distribution program offered by UPES School of Liberal Studies is a comprehensive and hands-on degree program aimed at preparing students for the rapidly growing digital media market in India. Over six semesters, students will acquire specialized digital production skills to become proficient content creators and managers in the digital multimedia industries.
The program focuses on training students as digital broadcasting storytellers and producers, providing them with practical experience in Mobile Journalism, Audio/Video Production, Content Creation, Podcasting, and Production. By working in state-of-the-art studios under the guidance of industry professionals, students gain valuable insights into the latest technology tools used in the field.
With the rising prominence of Digital Audio as a major platform, the specialization within the program is tailored to meet the demand for skilled Radio & Audio Production professionals. Students will develop advanced skills in Digital Audio Storyboarding, Sound Design & Mixing, Audio & Podcast Production, Postproduction, Distribution, and Monetization. This specialization caters to individuals interested in producing or editing podcasts, learning storytelling for the audio medium, or understanding the post-production process for audio products.
Program Highlights
- Students in the BA Digital and Mass Media (Broadcasting) program undertake major projects, providing them with hands-on experience in Digital Audio Broadcasting, Radio Production, Podcasts, and Distribution.
- The BA Digital & Mass Media (Broadcasting) in Digital Audio Broadcasting: Radio Production, Podcasts, and Distribution program boasts faculty members who are renowned media professionals, offering students valuable insights and expertise.
- Students have access to state-of-the-art labs and studios, providing them with a conducive environment for practical learning and creative exploration.
- The program has a strategic alliance with Hub Hopper, an industry-leading platform, offering a unique podcasting course to students.
- Students receive placement assistance for up to 5 years, increasing their chances of securing rewarding careers in the media industry after graduation.
Scope / Industry Trends
The BA Digital & Mass Media (Broadcasting) in Digital Audio Broadcasting: Radio Production, Podcasts, and Distribution program offered by UPES School of Liberal Studies equips students with specialized skills in Digital Media and Mojo to thrive in the evolving media industry. The program covers various professional arenas, including social media, podcasting, SEO, digital publishing, and web content management. Students are prepared to become Digital Media podcasters, influencers, entrepreneurs, and digital content creators. With a strong focus on the changing digital landscape, this program ensures students stay ahead of the curve and are well-prepared to enter the job market in the dynamic field of Digital Media.
Career Opportunities
The BA Digital & Mass Media (Broadcasting) in Digital Audio Broadcasting: Radio Production, Podcasts, and Distribution program offered by UPES School of Liberal Studies opens up diverse career paths for students. Graduates can explore professions in audio-video and multimedia content development with potential earnings ranging from 4 to 10 lakhs per year. Specific career opportunities include roles in Radio Production, Podcast creation, and Distribution. Students will be well-equipped to embark on exciting journeys in the dynamic field of digital media, shaping the future of audio broadcasting and podcasting.
Placements
Over the last few years, graduates from the BA Digital & Mass Media (Broadcasting) in Digital Audio Broadcasting: Radio Production, Podcasts, and Distribution program at UPES School of Liberal Studies have achieved successful placements in esteemed national and international media companies, as well as digital media houses like NDTV, ABP News 18, and TV9. Many of our alumni now hold positions in various media associations and national-level media houses, along with production companies. The starting salaries for freshers in the digital media industry generally range from 4 to 10 lakh per annum, depending on the individual's skills, knowledge, and exposure.
Fee Structure
Click here for detailed Fee Structure.
Curriculum
Semester 1
| Course | Credit |
|---|---|
| Why Media Matters: Introduction to Media and Entertainment Industry | 3 |
| Digital Photography | 3 |
| Indian Polity: Democracy and the State | 3 |
| Creative Writing | 3 |
| Fundamentals of Social Media | 3 |
| Writing for social media: Introduction | 3 |
| Production Portfolio - I | 2 |
| Critical Thinking and Writing | 2 |
| Environment Sustainability & Climate Change | 2 |
| TOTAL | 24 |
Semester 2
| Course | Credit |
|---|---|
| Indian Economy: Introduction and Principles | 3 |
| Writing and Reporting for Digital media | 3 |
| Political Communication | 3 |
| Video Editing | 3 |
| The law and the Journalist | 3 |
| Development Communication | 3 |
| Living Conversations | 2 |
| Environment Sustainbility & Climate Change (Living Lab) | 2 |
| TOTAL | 22 |
Semester 3
| Course | Credit |
|---|---|
| MoJo: Producing Video and Audio Content | 3 |
| Audio and podcast production and post-production | 3 |
| How to build a Brand on Digital | 3 |
| Scriptwriting for Video and audio | 3 |
| Production Portfolio II | 2 |
| Working with Data | 2 |
| Social Internship | 0 |
| Exploratory Elective I | 3 |
| Technologies of the Future | 2 |
| TOTAL | 21 |
Semester 4
| Course | Credit |
|---|---|
| Multi-cam TV production and Floor management | 3 |
| Documentary and Creative non-fiction | 3 |
| Metaverse and Social Media | 3 |
| Search Engine Optimization and Platform Analytics | 3 |
| Blogging and Web publishing | 3 |
| Design Thinking | 2 |
| Exploratory Elective II | 3 |
| TOTAL | 20 |
Semester 5
| Course | Credit |
|---|---|
| Sound design and mixing | 3 |
| Reporting the other India | 3 |
| Motion Graphics | 3 |
| Summer Internship | 6 |
| Production Portfolio III | 3 |
| Leadership & Teamwork | 2 |
| Exploratory Elective III | 3 |
| TOTAL | 22 |
Semester 6
| Course | Credit |
|---|---|
| Global Cinema: Critical Perspectives | 3 |
| Advanced Sound for Broadcasting | 4 |
| CSR (Media) | 3 |
| Story & Script writing | 3 |
| Minor Project | 4 |
| Start your Start Up | 2 |
| Exploratory Elective IV | 3 |
| TOTAL | 22 |
Eligibility
Interested students must meet the minimum eligibility criteria for the BA Digital & Mass Media (Broadcasting) program with a focus on Digital Audio Broadcasting: Radio Production, Podcasts, and Distribution, which are as follows: 50% 10th & 12th Any Stream.
Selection Criteria
The selection criteria for students who wish to pursue the BA Digital & Mass Media (Broadcasting) in Digital Audio Broadcasting: Radio Production, Podcasts, and Distribution program offered by UPES School of Liberal Studies are determined by the individual's performance in Personal Interview.
