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BA Journalism and Mass Communication (Digital) -Digital Publishing/Website Management

Program Details

The BA Journalism and Mass Communication (Digital) - Digital Publishing/Website Management program offered by UPES School of Liberal Studies is a comprehensive 3+1 years course, spanning across six semesters. It is designed to equip students with a diverse skill set that encompasses various facets of mass media and digital communications. Throughout the program, students will delve into different aspects of media, including writing for media, communication skills development, and the fundamentals of electronic and digital productions. One of the key highlights of this program is its emphasis on bridging the gap between theory and real-world practice. Students have the opportunity to interact with industry experts who bring their valuable knowledge and experience to the classroom, enabling students to gain a deeper understanding of the media industry and its evolving dynamics.

The focus on technology's role in journalism and communications sets this program apart. It covers essential topics such as social media strategies, content management, and effective communication techniques in the digital age. By becoming adept digital storytellers, students will acquire hands-on training that is highly sought after by media organizations, corporations, and startups alike. The practical skills and knowledge acquired during the course enable graduates to excel in roles such as digital publishing and website management, where they can effectively manage online presence and engage audiences across various platforms.

Overall, the BA Journalism and Mass Communication (Digital) - Digital Publishing/Website Management program by UPES School of Liberal Studies is a cutting-edge degree designed to meet the growing demand for media professionals who can navigate the complexities of the digital media landscape. With its practical and industry-oriented approach, it prepares graduates for success in the digital publishing and website management sectors, empowering them to make a significant impact in the ever-evolving world of digital media.

Program Highlights

  • BA Journalism and Mass Communication (Digital) students gain practical experience through internships and on-the-job training, preparing them for diverse roles in the media and entertainment industry.
  • Graduates have the option to pursue a wide range of job roles in the media and entertainment industry or opt for doctoral research for further academic pursuits.
  • The program boasts top-notch media professionals as faculty members, providing students with valuable insights and knowledge from experienced industry practitioners.
  • The ultramodern studio and lab infrastructure of the School of Liberal Studies enable students to acquire comprehensive skills in digital production.
  • Students engage in major projects, gaining practical expertise in digital publishing and website management, enhancing their employability.
  • The BA in Journalism and Mass Communication (Digital) - Digital Publishing/Website Management program's curriculum is designed to cover all aspects of digital production, ensuring students are well-equipped with the necessary skills and knowledge for a successful career in the media industry.

The future scope of a BA in Journalism and Mass Communication (Digital) - Digital Publishing/Website Management program is promising and dynamic. Students will master various media formats, utilizing videos and graphics for compelling storytelling, while analyzing data for informative content. Engaging with readers through social media and analytics will be a key focus. Immersive storytelling experiences using virtual and augmented reality will be explored, alongside leveraging artificial intelligence for efficient content creation and delivery. Emphasis will be on ethical reporting and media literacy to combat misinformation, and understanding digital media entrepreneurship for funding and growth will be crucial. Additionally, students will learn remote work and collaboration skills, cover environmental topics, and address conservation issues. Overall, the program will equip graduates with a versatile skill set to thrive in the ever-evolving digital media landscape.

Career Opportunities

Completing the BA Journalism and Mass Communication (Digital) - Digital Publishing/Website Management program offered by UPES School of Liberal Studies opens up an array of promising career opportunities in the ever-evolving media landscape. Graduates of this program are equipped with comprehensive knowledge and skills in digital media, journalism, and website management, making them valuable assets in various industries. They can pursue rewarding careers as digital content creators, online journalists, social media managers, digital marketing specialists, web editors, and website administrators. Additionally, opportunities in digital publishing houses, news agencies, advertising firms, and corporate communications departments await these graduates, allowing them to thrive in the dynamic world of digital media and communication.


The BA Journalism and Mass Communication (Digital) - Digital Publishing/Website Management program offers promising placements. Renowned media houses such as Times of India, Hindustan Times, Indian Express, The Free Press Journal, TV Today, News 18, NDTV, TV9, ABP News, and others provide attractive job opportunities to students. Besides, numerous mid-sized content start-ups also express interest in hiring graduates from this program. The starting salary for freshers generally ranges from INR 4-10 lakh per annum, contingent on the individual's skills, knowledge, and exposure.

Fee Structure

Click here for detailed Fee Structure.


Semester 1

Why Media Matters: Introduction to 
Media and Entertainment Industry 
Digital Photography3
Indian Polity: Democracy and the State3
Creative Writing3
Fundamentals of Social Media3
Writing for social media: Introduction3
Production Portfolio - I2
Critical Thinking and Writing2
Environment Sustainability & 
Climate Change

Semester 2

Indian Economy: Introduction and Principles3
Writing and Reporting for Digital media3
Political Communication3
Video Editing3
The Law and the Journalist3
Development Communication3
Living Conversations2
Environment Sustainability & Climate Change (Living Lab)2

Semester 3

MoJo: Producing Video and Audio Content3
How to build a Brand on Digital3
Media and Gender politics3
Introduction to Digital networks: Social transformation and disruption3
Production Portfolio II2
Working with Data2
Exploratory Elective  I3
Technologies of the Future2

Semester 4

Blogging and Web publishing3
Multi-cam TV production and Floor management3
Metaverse and Social Media3
Search Engine Optimization and Platform Analytics3
Media and Culture Studies3
Design Thinking2
Exploratory Elective  II3

Semester 5

Video Storytelling for the Web3
Reporting the other India3
Summer Internship6
Public policy and digital media3
Production Portfolio III3
Leadership & Teamwork2
Exploratory Elective  III3

Semester 6

Reporting and Media Research Methodologies4
Global Cinema: Critical Perspectives3
CSR (Media)3
Podcasting Essentials4
Environment and Media3
Start your Startup2
Exploratory Elective IV3

Semester 7

Storytelling and Data Visualization3
Global Politics3
Digital News Production4
Anchoring and Standup Reporting4
Research Methodology3
Exploratory Elective  V3
Exploratory Elective  VI*3*

Semester 8

BAJMC Capstone project20


Interested students must meet the following minimum eligibility criteria for BA Journalism and Mass Communication (Digital) - Digital Publishing/Website Management: 50% 10th & 12th Any Stream.

Selection Criteria

The selection criteria for students who wish to pursue BA Journalism and Mass Communication (Digital) - Digital Publishing/Website Management at UPES School of Liberal Studies depend on the individual's performance in Personal Interviews.

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