MA Digital & Mass Media (Broadcasting)

MA Digital and Mass Media (Broadcasting)

Program Details

The MA Digital and Mass Media (Broadcasting) program offered by UPES School of Liberal Studies is a comprehensive 2-year course spread across four semesters. The program aims to provide students with a deep understanding of broadcast media by covering a wide range of topics. Students will learn about media writing, communication skills, and the fundamentals of electronic and digital production, equipping them with a diverse skill set relevant to the broadcasting industry.

One of the key strengths of the program lies in its practical approach, bridging the gap between theory and real-world applications. Students will have the opportunity to engage with industry experts who bring their valuable knowledge and experience to the classroom. This ensures that graduates are well-prepared to tackle the challenges of the dynamic and ever-changing media landscape, especially in the digital age.

The program offers numerous career opportunities within the broadcasting industry, including roles in radio and television journalism, broadcast production, media management, multimedia storytelling, digital media content creation, and more. Additionally, the curriculum is designed to be flexible, allowing students to explore their interests through subject-focused specializations and the option to choose minor/exploratory subjects from other schools at UPES. This holistic approach ensures that students can discover and challenge themselves while gaining practical skills and knowledge for a successful career in broadcasting.

Program Highlights

  • MA Digital & Mass Media (Broadcasting) students gain practical experience through internships, on-the-job training, and major projects, preparing them for diverse roles in the media and entertainment industry.
  • The MA Digital & Mass Media (Broadcasting) program's comprehensive design enables students to either enter the media and entertainment industry with relevant skills or pursue doctoral research for further academic exploration.
  • Students receive top-notch training from experienced media professionals, ensuring they acquire industry-relevant knowledge and expertise.
  • The School of Liberal Studies' state-of-the-art studio and lab infrastructure empower students to master all aspects of broadcast media and digital production.
  • The curriculum emphasizes practical learning, providing students with real-world experience and fostering their creativity in the realm of digital and mass media.

The MA Digital & Mass Media (Broadcasting) program offers promising career prospects in the media and entertainment sector. Graduates gain expertise in broadcasting, opening doors to diverse opportunities in traditional broadcasting, digital media, and related fields. With specialized skills and knowledge, students are well-prepared to excel in various roles within the industry.

Career Opportunities

After completing the MA Digital & Mass Media (Broadcasting) program at UPES School of Liberal Studies, graduates open themselves to a myriad of exciting career opportunities in the rapidly evolving media landscape. Equipped with comprehensive knowledge and hands-on experience in broadcasting, they can pursue diverse roles such as television producer, radio host, broadcast journalist, video editor, content strategist, or social media manager. With the program's emphasis on digital media, they are also well-prepared for positions in online content creation, podcasting, and multimedia production. Additionally, graduates can explore opportunities with leading television networks, radio stations, production houses, advertising agencies, and digital media companies, ensuring a dynamic and fulfilling career in the media industry.


The MA Digital & Mass Media (Broadcasting) program at UPES School of Liberal Studies has a promising placement track record. Graduates have access to attractive opportunities with renowned media houses such as NDTV, ABP, NEWS18, TV Today, News 18, tv9, and other media organizations. Furthermore, numerous mid-sized content start-ups actively seek to employ Digital and Mass Media (Broadcasting) postgraduates. Freshers from this program can expect a competitive starting salary ranging from INR 4-10 lakh per annum, which largely depends on their skills, knowledge, and exposure to the industry.

Fee Structure

Click here for detailed Fee Structure.


Semester 1

Digital Photography4
Digital media, Regulation & Governance3
Media, Society, and Politics: Globalization, 
Localization and Key Debates
Introduction to Podcasting4
Introduction to Creative Writing3
Production Portfolio I2
Academic Writing3

Semester 2

Writing and Publishing for Digital: Tools 
and Systems
Social Media Insights: Tools and Analytics3
Advanced MOJO (Mobile Journalism)3
Introduction to Filmmaking: Shorts, 
Documentary, and Experimental
Data and Visual Storytelling3
Indian Politics, Economy, and Society3
The Other India: Perspectives on Reporting and 

Semester 3

Digital Video Production and Post-production3
Social Media: Brand Building, SEO, and Marketing3
Global Media and Digital Networks3
AR, VR, and Immersive Tech3
Advanced Digital Audio and Sound Design3
Advanced Filmmaking for Digital 3
Advanced Motion Graphics3
Production Portfolio II2

Semester 4

MADMM Capstone Project20


Interested students must fulfill the minimum eligibility criteria for MA Digital & Mass Media (Broadcasting) as follows: 50% in X, XII and Graduation in any stream.

Selection Criteria

The selection criteria for students aspiring to pursue an MA in Digital & Mass Media (Broadcasting) at UPES School of Liberal Studies relies on the individual's performance in Personal Interview.

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