MA Journalism & Mass Communication Digital

MA Journalism & Mass Communication (Digital)

Program Details

The MA Journalism and Mass Communication (Digital) program offered by UPES School of Liberal Studies is a comprehensive two-year course, divided into four semesters. The program is designed to provide students with a deep understanding of various aspects of mass media, with a particular focus on digital media and communication. Throughout the course, students will learn essential skills such as media writing, communication, and electronic and digital production techniques. One of the key strengths of this program is its emphasis on bridging the gap between theory and practice. Industry experts actively engage with the students, sharing their real-world knowledge and experiences. This ensures that students not only gain theoretical knowledge but also acquire practical insights, making them well-prepared to tackle the challenges of the digital media industry.

The program's focus on digital media is timely and strategic. The digital media industry has been rapidly growing, offering numerous opportunities for professionals with the right skill set and understanding of the digital landscape. Graduates of this program will be well-equipped to pursue rewarding careers in various fields of journalism, media, and mass communication in the digital age. Moreover, the program's curriculum is designed to be holistic, allowing students to explore and challenge themselves while catering to their individual needs and interests. Students have the flexibility to choose subject-focused specializations, allowing them to dive deeper into specific areas of interest within the field of journalism and digital media. Additionally, the option to choose minor/exploratory subjects from other schools at UPES broadens their horizons and enhances their overall learning experience.

In summary, the MA Journalism and Mass Communication (Digital) program at UPES School of Liberal Studies provides students with a solid foundation in digital media and communication while nurturing their creativity and critical thinking abilities. Graduates of this program are poised to excel in the dynamic and lucrative digital media industry, thanks to the well-rounded education and practical exposure they receive during their time at the university.

Program Highlights

  • The MA Journalism & Mass Communication (Digital) program emphasizes internships, on-the-job training, and major projects, providing students with practical experience and a chance to develop industry-relevant skills.
  • MA Journalism & Mass Communication (Digital) offers students the option to enter various job roles in the media and entertainment industry or pursue doctoral research for further academic advancement.
  • Students are mentored and trained by leading media professionals, ensuring a high-quality and up-to-date education in the field.
  • The School of Liberal Studies boasts an ultramodern studio and lab infrastructure, enabling students to gain hands-on experience in all aspects of digital production.
  • The curriculum is designed to equip students with the necessary skills and knowledge needed to thrive in the fast-paced and evolving digital media landscape.
  • Emphasis on real-world projects and training ensures that students are well-prepared to face the challenges of the media industry upon graduation.

The future scope of the MA Journalism and Mass Communication (Digital) program is highly promising, given the dynamic and ever-changing media landscape. As digital media platforms continue to multiply and audience preferences shift, there is a rising need for proficient digital journalists. These professionals possess the ability to craft compelling content that resonates with audiences across diverse digital channels. The program equips students with the essential skills to thrive in this evolving industry, ensuring rewarding career opportunities for those who pursue it.

Career Opportunities

Completing the MA Journalism and Mass Communication (Digital) program at UPES School of Liberal Studies opens the doors to a wide array of exciting and rewarding career opportunities. Graduates of this program are well-equipped to thrive in the rapidly evolving digital media landscape, with skills in multimedia storytelling, social media management, data journalism, and digital marketing. They can pursue roles as digital journalists, content creators, social media strategists, digital editors, media analysts, and communication specialists in various industries such as news organizations, advertising agencies, PR firms, digital media companies, and corporate communications departments. The program's comprehensive curriculum and practical training ensure that graduates are prepared to make a significant impact in the dynamic world of digital media.


The placements of the MA Journalism and Mass Communication (Digital) program at UPES School of Liberal Studies have consistently been commendable, offering promising career opportunities to its graduates. With a comprehensive curriculum that emphasizes practical skills and industry-oriented learning, students are equipped to excel in the ever-evolving digital media landscape. The school's strong industry connections and collaborations facilitate numerous internship opportunities, providing hands-on experience and exposure to the real-world challenges of media. As a result, graduates emerge as highly sought-after professionals in the field, securing placements in renowned media houses, digital content agencies, broadcasting companies, and leading communication platforms, reaffirming UPES School of Liberal Studies' commitment to producing industry-ready professionals.

Fee Structure

Click here for detailed Fee Structure.


Semester 1

Digital Photography4
Digital media, Regulation & Governance3
Media, Society, and Politics: Globalization, 
Localization and Key Debates
Introduction to Podcasting4
Introduction to Creative Writing3
Academic Writing3
Production Portfolio I2

Semester 2

Writing and Publishing for Digital: Tools and 
Social Media Insights: Tools and Analytics3
Advanced MOJO (Mobile Journalism)3
Introduction to Filmmaking: Shorts, 
Documentary, and Experimental
Data and Visual Storytelling3
Indian Politics, Economy, and Society3
The Other India: Perspectives on Reporting 
and Communications

Semester 3

Digital Video Production and Post-production4
Social Sciences Research Methods: Qualitative and Quantitative3
Social Media: Brand Building, SEO, and Marketing3
Global Media and Digital Networks3
Strategic Communications: Advertising, Events, and PR3
Advanced Digital News Production4
Production Portfolio II2

Semester 4

MAJMC Capstone Project20


Interested students must meet the minimum eligibility criteria for MA Journalism & Mass Communication (Digital) as follows: 50% in X, XII and Graduation in any stream.

Selection Criteria

The selection criteria for students interested in enrolling in UPES' MA Journalism & Mass Communication (Digital) program depend on the individual's performance in Personal Interview.

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