Faculty Department

Dr. Anita Sengar

Dr Anita Sengar

Associate Professor

Ph.D. (Management), Indian Institute of Technology, Roorkee, India

MBA (Marketing), Maharishi Dayanand University, Rohtak, India

Bachelor of Engineering (IT), University of Rajasthan, India

Career Graph:

  • Associate Professor, School of Business, University of Petroleum & Energy Studies, Dehradun from January 2019 – till date
  • Assistant Professor, School of Business, University of Petroleum & Energy Studies, Dehradun from August 2016 – December 2018
  • Assistant Professor, Department of Management studies, DIT University, Dehradun, from July 2014 – July 2015.
  • Senior Lecturer, College of Engineering, Roorkee , Uttarakhand, from September 2010 – December 2010.
  • Lecturer, College of Engineering, Roorkee , Uttarakhand, from September 2006 – August 2010.

Honours and Achievements:

  • Qualified UGC- NET JRF in June 2010.
  • Qualified UGC- NET SRF in April, 2013.
  • Co – PI of the Project titled Improving Teaching Effectiveness in E- Learning Environment.
    Source of funding: Received David A. Wilson Award for Excellence and Innovation in Higher Education Teaching & Learning (2017-2018 ) which is an International Competitive Research Grant funded by Laureate for the project titled: Improving Teaching Effectiveness in E- Learning Environment for two year duration 2018-20
    Duration: 2 years (2018-20)
    Amount funded: INR 17,00,000
  • Co- PI of the Project titled: Socio-Economic Value Creation through Forest Bio-Residue Based Energy Generation in alignment with the UN’s SDGs ( A joint project with IIT Roorkee)
    Source of funding: National Mission on Himalayan Studies (Ministry of Environment, Forest & Climate Change (MoEF&CC))
    Duration: 1 year (2019-20)
    Amount funded: INR 91,00,000
  • Noel Deerr Gold Medal Award of the Year 2012–13 at the 71st Annual Convention of STAI (Sugar Technologists' Association of India) at

Research Interests:

  • Rural marketing, E-learning, Sustainability, Customer engagement.

Recent Publications: 

  • Dwivedi, A., Dwivedi, P., Joshi, K., Sharma, V., Sengar, A., Agrawal, R., .& Barthwal, M. (2022). Local leader's impact on adoption of renewable energy generation technology by rural communities in the Himalayan region. Journal of Cleaner Production, 131479 (ABDC – A, WOS, Scopus, Impact factor – 9.27).
  • Dhingra, T., Sengar, A., & Sajith, S. (2022). A fuzzy analytic hierarchy process-based analysis for prioritization of barriers to offshore wind energy. Journal of Cleaner Production, 345, 131111 (ABDC – A, WOS, Scopus, Impact factor – 9.27).
  • Sengar, A., Sharma, V., Agrawal, R., Dwivedi, A., Dwivedi, P., Joshi, K., Sharma, P.K. and Barthwal, M., (2020). Prioritization of barriers to energy generation using pine needles to mitigate climate change: Evidence from India. Journal of Cleaner Production, 275, 123840. (ABDC – A, WOS, Scopus, Impact factor – 9.27).
  • Sharma, V., & Sengar, A. (2018). Mobile Governance for Affordability and Profitability/Feasibility. In Innovative Perspectives on Public Administration in the Digital Age (pp. 227-238). IGI Global.
  • Sengar, A., Sharma.V., & Agrawal, R. (2017). Market Development through Integrating Value Chains - A Case of Patanjali Food & Herbal Park. Emerald Emerging Market Cases, 7(4), 1-22 (Scopus).
  • Sengar, A., Sharma.V., Agrawal, R., Jain, N., & Jain, P. (2016). A Case Study Of Patanjali Ayurved Ltd - Offering Consumer Products With ‘A Blue Ocean’ Strategy. The Case Center.
  • Sharma.V., Agrawal, R., Sengar, A., & Bharti, K. (2016). Nameless submission for responsible value chains. 3D IBA Journal of Management and Leadeship, 8(1), 42-46. (ISBN 2230 – 7524)
  • Sharma.V., Agrawal, R., Bharti, K., & Sengar, A. (2016). Ram Rajya for Innovation and Enterpreneurship. 3D IBA Journal of Management and Leadeship, 8(1), 47-51. (ISBN 2230 – 7524)
  • Sengar, A., Sharma, V., Agrawal, R., & Bharti, K. (2014). Prioritization of barriers to rural markets: Integrating fuzzy logic and AHP. International journal of business and emerging markets, 6(4), 371-394. ISSN : 1753-6227 (Scopus).
  • Sengar, A., Sharma, V., Agrawal, R., & Bharti, K. (2014). Rural marketing: An answer to economic development in emerging markets. Indian Management, 53(1), 48- 53. (Business Standard)
  • Sharma, V. Agrawal, R., Bharti, K., & Sengar, A. (2014). Marketer’s Mindsets: Key to Develop Bottom of the Pyramid Markets. Procedia- Social and Behavioral Sciences, 133, 169-179. (Elsevier)
  • Bharti, K., Agrawal, R., Sharma, V., & Sengar, A. (2013). Innovative Product Development at the Bottom of the Pyramid. International Journal on Spirituality and organizational leadership, 1(2), 50-62. (ISSN no.: 2320-222X, Publisher: Bloomsbury)
  • Sharma, V., Agrawal, R., Mahajan, R., & Sengar, S. (2013). Role of Qualitative Research Methodology in Radical Researches. International Journal of Business and Management Studies (IJBMS), 2 (1), 239-250. (ISSN: 2158-1479)
  • Sharma, V., & Sengar, A. (2012). Rural Marketing: A Perspective. Indore Management Journal - Special Issue, 56-65. (ISSN No: 0975-1653)

Professional Memberships/Fellowships/Awards:  

  • Noel Deerr Gold Medal Award of the Year 2012–13 at the 71st Annual Convention of STAI (Sugar Technologists' Association of India) at Hyderabad for research paper entitled “Vertical Business Integration: A Logical Prospective Evolutionary Step for Sugar Industry in India” under Management section