Dr. Githa S Heggde

Dean, School of Business

 

  • Bachelors of Science (BSc), Madurai Kamaraj University  
  • Master of Business Administration (MBA), Mangalore University 
  • Ph.D. (Management), PSG College of Technology, Bharathiar, University, Coimbatore
  • Executive Education: Harvard Business School, Boston, USA

 

Area of Specialization:

  • Marketing Management
  • Sales & Distribution
  • Supply Chain Management

 

Research & Publication:

 

Research Papers:

 

  • Heggde Githa, Gayatri Sasi Tampi,, “Multiple mediating role of brand commitment and brand loyalty between brand identification and brand citizenship behaviour: evidence from IT companies in Bangalore”, International Journal of Indian Culture and Business Management, Accepted for publication.
  • Heggde Githa, Moovendhan V, “Improving the route effectiveness of the intercity bus operators by co-optation: a data envelopment analysis”, International Journal of Public Sector Performance Management, Accepted for publication.
  • Moovendhan V, Sakktivel, Heggde Githa, “Investigating the relationship between Age and Smart Phone Usage Patterns: Evidences from Indian Smart phone Users”, International Journal of Business Excellence, Accepted for publication.
  • Heggde Githa, Renu Lata Rajani, “Capacity Management in Supply Chains – A critical Review and Directions for Future', International Journal of Business Excellence, Vol 19, No. 1, 2019.
  • Heggde Githa, Saxena Sowmiya, “Impact of audience specific factors on product placement: A literature survey, International Journal of Research in Commerce and Management, Volume 9, Issue 1, January 2018.
  • “Latest Trends in campus recruitment”, January 11, 2018, Deccan Herald, http://www.deccanherald.com/content/652952/latest-trends-campus-recruitment.html.
  • Heggde Githa, Gayatri Sasi Thampi “Employee response to dimensions of Internal Branding: A literature review”, FOCUS – The International Journal of Management Digest, Vol 12.2, pg 17., March 2017.
  • “Getting Admission call from a premier Business School”, Dallal Street Investment Journal, January 19th 2017, http://www.dsij.in/article-details/articleid/17796/indias- best-business-schools-interview-dr-githa-heggde.aspx.
  • “Aiming it Right “, Precision Marketing at Citi Bank, A case study, Indian Management, November 2016. Pg 37-44.
  • “How international collaborations are transforming Indian education”, EducationBiz.com, November 15 2016, http://www.franchiseindia.com/education/How-international-collaborations- aretransforming-Indian-education.8957
  • “The Future of Petroleum Business at RIL – To Stay or to Exit"by Emerald Emerging market case studies, DOI 10.1108/EEMCS-03-2016-0044
  • VOL. 6 NO. 4 2016, pp. 1-27, © Emerald Group Publishing Limited, ISSN 2045- 0621 EMERALD EMERGING MARKETS CASE STUDIES, Nov 29th ,2016
  • “Consultancy in Indian Market”, Consultants Review Magazine, April 2016, pg 33.
  • “Stumbling at the last mile”, Hindu, Business line, 15th March 2016, http://www.thehindubusinessline.com/specials/new-manager/stumbling-at-the-last- mile/article8356187.
  • Heggde Githa, JP Mulki, Barbara Caemmerer “Leadership style, salesperson's work effort and job performance: the influence of power distance” , Journal of Personal Selling and Sales Management, (ISSN 0885-3134 (Print), 1557-7813 (Online), Volume 35, Issue 1, 2015.
  • “Analytical Study on the Perceptions of Hotel Undergraduates on Industrial Training”, International Research Journal of Business and Management, ( ISSN 2322 083X), Volume XIII, Issue 9, July 2015.
  • Heggde G.S. (2015) Distribution Strategies for Enhanced Channel Partner Performance. In: Robinson, Jr. L. (eds) Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham, pg 168
  • Heggde Githa, Pratima Narayan, “Regulatory Issues Concerning Information Standards in Online Consumer Contracts”, Social Media Marketing, Emerging Concepts and Applications, Pg 28, Excel Books, 2014.
  • “Luxury Market - Will India beat China”, Indian Management, A Business Standard Publication, Volume 52, issue 3, March 2013, pg 24
  • “Benefit Perceptions and preferences of organic food customers, An Emperical Analysis of Urban customers”, EuroMed Press, October 2012, ISBN: 978-9963-711-07-9, pg 814
  • “Mahindra First Choice Wheels Limited- The First Choice”, Metamorphosis, A Journal of Management Research, Vol 10, Number 2, July-December 2012, Page 82, ISSN 0972-6225.
  • “Factors affecting brand switching behavior by Gen Y- a study on Apparels”, “ Shaping the future of research in Marketing in Emerging Economies”, Pearson publications, January 2012, Page 229.
  • “Second to none- Mahindra first choice wheels limited”, Aweshkar, Vol. XII, Issue 2, September 2011, pg 132, ISSN 0974-1119.
  • “Distribution strategies for enhanced channel partner performance”, AIMA Journal of Management and Research, Vol 5, Issue 7/4, May 2011, ISSN:0974 – 9497, link http://www.aima-ind.org/ejournal_new/index.aspx.
  • Heggde Githa, Panickar Sunitha ( 2011), “Causes of Sickness and Turnaround Strategies in Public and Private sector organizations”, Vilakshan, XIMB journal of Management, Vol VIII, Issue No.1, March 2011, Pg 53-70, ISSN 0973-1954.
  • “The new communication model a dialogue, not a monologue”, The Asia Age, March 24, 2011, Link: http://www.asianage.com/arts/new-communication-model-dialogue- not-monologue-902
  • Githa Heggde, Stuti Kumar (2011) “Strategies for sustainable Channel relations in Mobile telecom sector”, Journal of Economics and Behavioural Science, Vol 2, No 1. Pg 7-18.
  • “Analysing cases on Business turnaround strategies”, Research World, Vol 8, 2011, ISSN 0974-2379, http://www1.ximb.ac.in/RW.nsf/pages/S8.9
  • “Building a strong corporate branding for B2B companies”, Aweshkar Research Journal, Vol X, Issue 2, September 2010, pg81.
  • “Comparative Analysis on causes of sickness and turnaround Strategies at Public and Private Organizations”, Business Development across countries and Culture ,EuroMed Press, ISBN: 978-9963-634-83-5, November, 2010, pp 419- 438.
  • “Nature, elements and process of customer orientation: evidence from service front line”, Managerial and Entrepreneurial Developments in the Mediterranean Area, EuroMed Press, ISBN: 978-9963-634-76-7, October, 2009, pp 1083-1093.
  • “Channel design for effective bi-directional relation”, Aweshkar research journal, Vol VIII, Issue 1, March 2009, ISSN 0974-1119, pp 43
  • “Channel design for effective bi-directional relation in FMCG sector”, European and Mediterranean Trends and Challenges in the 21st Century, EuroMed Press, ISBN: 978-9963-634-58-3, January 2009, pp 296-315
  • “Research on Distribution Channel Management”, Research World- innovations in Management-Related Research, February 2009, Vol 6, ISSN 0974 -2751.
  • “Socially Responsible MaFoi”, Hand Book on Management Cases, Allied Publishers pvt Ltd, December 2008, pg 3.
  • “Transforming channel relationships by identifying Super-ordinate goals between Channel Partners and channel Managers”, Association of Indian Management Schools, August 2008, Vol II, pg 43.
  • Sales and Distribution Management , Text and Cases” , Excel Books, 2007
  • Applied Marketing, Excel Books , 2008.
  • “Dealing with the dealers, The Finolex Cables way”, Select Cases in Management, Allied Publishers pvt ltd, 2007, pg 8, ISBN 10: 81-8424-262-X
  • “Supplier Attributes that impact Institutional Buying Behaviour- A study on FMCG Supplies to Hotel Industry”, AIMA journal of Management and Research, Feb2007, Vol.1, Issue ¼.
  • “Enhanced Response Campaign”, Advertising Express, ICFAI Press Ltd, May 2006, pg 24.
  • “Dealer perception on Philips Domestic lighting products”, Business research conference, Vikas publishing house pvt ltd, 2004, pg 2.106.

 

Consultancy:

 

  • Business development and B2B sales strategies for Indian Buyers, Conco Services, USA. March 2016
  • Retailing and Promotion Strategies for Indian market entry, Mackly kidswear, Srilanka, September 2015 to December 2015
  • Customer retention for Biocon, December 2014
  • Application of Shared Services Marketing, EY, Bangalore, September 2014 to January 2015
  • Go to market strategies for helmet cleaner, 3M India limited, Bangalore, July august 2013.
  • Hiring and training process in IT Industry, ASM technologies, March 2013 to June 2013
  • Competitor analysis, Website and SEO Analysis, Management strategies for growth for Modalminds, USA, July- Sept 2012
  • Evaluation of performance of KSRTC in terms of customer centricity and the leadership effectiveness. January 2012
  • Evaluating market potential for non-defense use of UAVs in India and UAE for MLB corporation, USA, December 2011
  • Dell Computers, Brand Metrics and applications for the company, October 2011- December 2011.
  • Market strategies for Indian market, A study for iWatt, US-based company manufacturers of smart meters interested in expanding into the Indian market, September –November 2010.
  • 3D connexions, Logitech Pvt Ltd, USA, Indian Market entry study (Go to market strategies). September 2009- December 2010
  • Careers as product managers, Adaptive Marketing, Bangalore October 2010.
  • Infosys technologies, Bangalore on Sales and Marketing. 2009-2014
  • Power Research and Development Consultants Ltd (PRDC),Bangalore on Sales Management and Skills. July 2009
  • Codissia (Coimbatore District Small Industries Association) ‘Cluster of pump sets’ on International Market potential and Management Practices 2002
  • Viduth motors, Coimbatore on sales force development January 2003
  • PSG Institute of Medical Science & Research on front office Management and sales team development. March 2003
  • Undertook consultancy during Aug and Sept 2004 for Silvertex-to study the market potential for fibre fill pillow.
  • Conducted research on “The role of Company Executive in Channel Management of FMCG, mobile telephony and Banking Sectors”.

 

International Conferences:

 

  • Chair, International Conference on, “ Applied and/or Interdisciplinary research: Emerging Economy Perspective”, 21st and 22nd December 2018, IFIM Business School.
  • Chair, International Conference on, Management 2022- Growth and Sustainability Challenges, 15th and 16th September 2017, IFIM Business School
  • Organized Seminar and Interactive Session in association with CII-IWN on “Career after the break " on 22nd July 2016 at Britannia Industries . Was also the speaker at the seminar
  • Invited as a special guest and helped organize the Social Media Week by R Square Consulting on 9th and 10th June 2016 at Leela Palace, Bangalore
  • Organised Industry connect workshop and addressed the Pepperdine University executive delegates on “Business in India”, on 13th to 15th September 2016, Hotel Oberoi, Bangalore.
  • BrandWealth in association with FCB Ulka, 13th to 15th November 2014.
  • Conducted a 2 day high level International Conference on Social Media Marketing in Emerging markets, as Co-Chair of the conference in association with Academy of Indian Marketing( AIM) at ITC, Gardenia, Bangalore 27th to 29th July 2014.
  • Organized a seminar on “Marketing Management for the new Millennium” which was attended by senior level Marketing executives of leading Organisations of India, Sept 1998
  • Organized various seminar with corporate officials at Welcome Group Graduate, School of Hotel Management, Manipal. 1994-1996
  • Organized various “Meet the CEO“ Programmes at PSG Institute of Management.1997- 2006
  • Organized various exhibitions and cultural programs.
  • Organized a Seminar on Competitive Marketing Strategies for Globalisation at PSG Institute of Management during Oct 2001.
  • Organized a seminar on “International Business” at Tuticorin, Jan. 2003

 

National Conferences:

  • Was an invitee to the 30th AIMS convention, Infosys convention centre, Bangalore , 30th August to 1st September, 2018.
  • Attended, IMC annual conference on Management Education at IIM Bangalore, August 3rd and 4th, 2018.
  • Attended the International Conference by AACSB (ICAM) at Honolulu, Hawaii 22nd to 24th April 2018.
  • Attended the Southern regional council meeting of CII-IWN as office bearer, 4th October, 2017, Trivandrum.
  • Special invitee and attended the CII, State Council meeting at Radisson, Mysuru on 3rd October 2017
  • Special invitee at the session on , “Industry-Academia collaboration, Research and Innovation”, by CII, 12th April, 2017.
  • Special invitee, “CII Planning Session” for incoming office bearers, 28th March, 2017, Taj West End
  • Participated in the, “Business Accreditation Seminar”, conducted by AACSB at Mumbai, 13th and 14th February 2017
  • Invited for the Fifth meeting of the CII CEO forum 2016-17, 8 Nov, 2016, Hotel Ritz Carlton, Bangalore.
  • Part of the State council meeting of CII, 11th November 2016, Mysore
  • Participated in the “Spirit of Entrepreneurship” 20th NHRD Annual Conference, 8-9 Dec 2016, Royal Senate (Gate 6), Palace Grounds, Bangalore
  • Special Invitee to the 11th CII Innovation Summit at ITC Gardenia on 6tha and 7th August 2015
  • Special invitee at the session with Dr. Philip Kotler, on the 19th of November 2014 at St John’s Auditorium Bangalore by Philip Kotler Marketing Forum
  • Attended the 7th National Brand Summit, ‘Challenges of Re-building Brand India: Role of Industry’ by AIMA, 5th February 2013 , Taj Westend, Bengaluru.
  • Attended an Intensive Programme on “Transformation of Organization in relation to Human Resource Development” at Indian Institute of Management, Ahmedabad, Aug 1996
  • Attended Conferences held by Federation of Hotel and Restaurant Association of India at Taj Hyderabad, Nov 1992.
  • Attended Conferences held by Federation of Hotel and Restaurant Association of India at Taj Aguada, Goa, Nov 1994.
  • Attended a Faculty improvement programme in Marketing Management at TA Pai Institute of Management, Manipal in Nov 2001.
  • MDP on ‘International Marketing Research’ at IIFT, Delhi, Oct 2002
  • Seminar on Health Management by FICCI Ladies organisation, Delhi, Oct 2002
  • Attended a seminar on ‘Family Business’ by CII, at Karl Kubel Institute, Coimbatore during Dec. 2002
  • Attended workshop on ‘Creativity for Business development’ organised by FLO, Hanns Seidel Foundation, Germany, during Oct. 2002
  • Conference on “Brand identities and Design” at National Institute of Design, Ahmedabad, Mar,2003
  • Attended a program on “Customer Delight and Customer Loyalty” organised by CII at Leela Palace ,Bangalore, during 17th and 18th June 2004.
  • Attended workshop on “Service skills for frontline executives” by CII Bangalore on 23rd and 24th May 2005.
  • Participated in a National Conference on “SCM and CRM” organised by Computer Society of India on 10th, 11th June 2005 at Coimbatore.
  • Was selected to participate in an intensive program on “Wealth Management” sponsored and organised by ICICI Bank during 1st to 11th July 2005 at Thailand.
  • Was Invited for the 22nd Anniversary celebrations of Association of Women Entrepreneurs of Karnataka, on 3rd December 2005, Bangalore and attended the AGM.
  • Attended the 22nd Annual meeting of FICCI Ladies Organization at Federation House, Tansen Marg N.Delhi, representing Coimbatore Chapter as the Chairperson 8th to 10th May 2006. and made a presentation on FLO Coimbatore activities.
  • Attended a one day workshop on “Program yourself for Peak Performance” by Dr M.I.M. Nehruzii, organized by the Management PSG Institutions, on 29th September 2006.
  • Attended the “Regional Round Table of Deans and Directors”, By AIMS at SDM, IMD Campus , Mysore on 14th July 2007.
  • Attended a program on “Eat Right and Stay Young and Vermiculture” organized by International Prune Association and FICCI Ladies Organization , Coimbatore on 22nd August 2007
  • Participated in “5th India Innovation Summit” organized by Confederation of Indian Industry (CII) at Bangalore on 12th and 13th June 2009.
  • Participated in “Cross Border Investment- Funding Opportunities in challenging times”, by The Indo Italian Chamber of Commerce and Industry on 19th June 2009, at Hotel Chancery Pavilion, Bangalore.
  • Participated in a workshop on Case Writing and Case teaching hosted by Indian School of Business in association with Richard Ivey School of Business, IIT Mumbai and Welingkar Institute of management during 1-4th October 2009.
  • Participated at the Brand summit on Marketing disruption organized by CII, on 19th and 20th February 2010 at Taj Westend, Bengaluru.
  • Participated in “6th India Innovation Summit” organized by Confederation of Indian Industry (CII) at Bangalore on 17th and 18th June 2010.
  • Participated in Global Colloquium on Participant Centered Learning at Harvard Business School, Boston from July 25th to August 7th, 2010.
  • Meeting with Pepperdine University Business School Deans, at Grazodia Business School Campus, LA and Malibu on the 9th of August 2010.
  • Was invited to attend the ACMA meet for a members interaction with president at Taj Westend, Bangalore on the 25th October 2010.
  • Participated at the follow on session of the Harvard, Case writing and Case development discussions at Harvard center, Shanghai 17th to 21st January 2011.
  • Was invited and attended the CII Southern Region Annual Meeting 2011on 25th March 2011 at Hotel Taj West End, Bangalore
  • Attended the Seminar on Business Opportunities in Toronto organized by CII on 5th May 2011 at Taj West end, Bangalore.
  • Attended the National conference “Live and Breath the change”, organized by National Human resource development (NHRD), in Bangalore, 16th and 17th November 2011.
  • Attended the Tie entrepreneurial summit, 2011 at lalit Ashok, Bengaluru, organized by Tie International, on 15th and 16th December 2011.
  • Attended the leadership conclave on “Leadership Differentiator- Igniting ideas, creating success”, at Mahindra satyam learning world, organized by NHRD at Hyderabad, 31st January 2012.
  • Meeting with delegates from Rollins College, Florida, and discussion on “ China and India Centre” at Rollins University, May 20th, 2012, Chancery Pavilion, Bangalore.
  • Invited by Professor Emeritus David Weinstein, INSEAD for a meeting and discussion on B2B marketing, 27th June, NMIMS, Bangalore.
  • Invited by FICCI Ladies Organization for their preliminary meeting for opening a new chapter in Bangalore, UB City, 16th October 2012.

Books Published:

  • Githa Heggde and G., Shainesh (Eds.) (2018), ‘Social Media Marketing: Emerging Concepts and Applications’, Palgrave Macmillan
  • Applied Marketing, Excel books, April 2012.
  • Book Chapter: A Critical Analysis of Consumer Protection in Social Media Selling with Reference to Information Disclosures, Social Media Marketing, Springer, https://link.springer.com/chapter/10.1007/978-981-10-5323-8_13