Dr. Meenakshi Sharma

Assistant Professor ( Senior Scale)


Academic Background :

BSc, PGDBM(Marketing), MBA(Marketing & HR), MA-Economics, PhD in Management


Career Graph:

13 years of teaching experience in reputed Colleges/Universities and 7 years of corporate experience, Six Sigma Green Belt



14 Publications, 2 in Scopus, 2 in C category journals

Citations : 05


Customer Relationship Management, Consumer Behaviour, Communication and E-Learning


Recent Publications:

  1. Implementing Innovative Online Teaching-learning Practice in Higher Education: Understanding Student Perspective” in IC4E 2020: Proceedings of the 2020 11th International Conference on E-Education, E-Business, E-Management, and E-LearningJanuary 2020, pp 136–140https://doi.org/10.1145/3377571.3377577 indexed in ACM Digital Library, SCOPUS and EI Copendex


  1. “Opportunities and Challenges in Marketing of Organic Food Products in Uttarakhand” in Journal of Global Economy 2018, Vol. 14 No.4.


  1. “Factors affecting service quality perception in internet-banking services: An Evidence from Uttarakhand” in International Journal of Services Sciences (Inderscience Publishers)  2018 ,Vol. 6, No. ¾ pp. 251-260. ( ABDC listed,  Indexed in Gale, ProQuest)


  1. “An Empirical Study on Impact of  Workplace Violence  on Employee Absentism” in Pranjana Journal of Management Awareness in December 2017 issue.


  1. “A study of GST and its long term benefits in India” in APJMMR, July 2017 issue.


  1. “Summarizing factors of customer experience and building a structural model using TISM technology” in Global Business Review 17.3 (Scopus Indexed), May-June 2016 issue.
  2. “The impact of students diversity on group work in Dehradun Universities : An empirical study” in Vedang Vol. 6, No. 1, Jan-Jun 2015.


  1. “ An empirical study on work life balance issue of women at call centres : A study of Uttarakhand” in Global Management Review Vol. 9, Issue 2, February 2015.


  1. “Examining the attributes of customer experience and assessing the impact of customer experience on customer satisfaction : An empirical study of Banking Industry” in International Journal of Services Sciences (Inderscience Publishers) 2014 ,Vol. 5, No. 2 pp.154 – 167.( ABDC listed, Indexed in Gale, ProQuest)


  1. “An empirical study of customer experience and its relationship with customer satisfaction towards the services of banking sector” in Journal of Marketing & Communication , Vol. 9 Issue 3, Jan-April 2014.
  2. “Identifying and Ranking factors of customer experience and its role in shaping customer satisfaction” in NICE Journal of Business Vol. 8, No. 1 & 2, Jan-Dec 2013.


  1. “Examining factors of customer experience and their mediating role in retail banking sector”, in Global management Review Vol. 7, Issue 4, August 2013.


  1. “Work-Family Challenges and their Impact on Career Decisions: A     Study of Women Professionals at Selected Call Centres in Dehradun”. Published In Elk Asia  Pacific Journal of Marketing and Retail Management, July 2013.


  1. “Brand Awareness and Customer Preferences for FMCG Products   in Rural Market” : An Empirical Study on the Rural Market of Garhwal Region in VSRD-IJBMR, Vol. 2 (8), 2012, 434-443


Projects or Ph.D.’s guided:

As Co-PI  for Funded project on David A. Wilson Award for Excellence in Teaching and Learning, Laureate Education, Inc.