Dr. Vickram Sahai
Sr. Associate Professor
BA (Economics & Political Science), Delhi University.
PGDBA (Marketing), Graduate School of Business & Administration, Ghaziabad
PG Diploma (Public Relations), Bhartiya Vidya Bhawan, Mumbai.
MA (Mass Communication), Guru Jambeshwar University, Hissar.
Phil (Journalism & Mass Communication)
Ph.D. (Management), University of Petroleum & Energy Studies, Dehradun
Accredited Coach (ACSTH) from the International Coach Federation.
Licensed TIFF Provider (Coach) from The Fluent Self CIC, England
Area of Specialization:
Teaching: Integrated Marketing Communication, Business Communication, Marketing Management
Research: Functional Fluency, Coaching, Customer Service, Crises Communication, IMC
Training: Coaching on Personal Development, Interpersonal Communication & Managing Relationships
General: Theatre in Education
Research & Publications:
Sahai, V., Oberoi, R. (2016). Proliferating Migration of Uttarakhand’s Youth – Reasons, Remedies and Recommendations. International Journal of English Language, Literature and Humanities, Volume IV, Issue X.
Sahai, V. (2016, February 1). Are you behaving like a Marshmallow Candy? Energy Era, Vol. 7, pp 29-30
Sahai, V., Jain, A.K. (2014). ‘Responsible Service Quality. Strategic HR Review (ISSN: 1475-4398), Vol. 13 Iss 4/5 pp. 165 – 169
Sahai, V., Jain, A.K., Bahuguna, P.C. (2014). Bridging the gap – interpersonal communication orientation to improving customer service, Industrial and Commercial Training (ISSN: 0019-7858), Vol. 46 Iss: 4, p 209-219
Co-Chair of International Conference – Methods, Aesthetics and Genres in English Communication; November 10 & 11, 2016, UPES.
Convener of International Conference – Methods, Aesthetics and Genres in English Communication; April 4 & 5, 2014, UPES.
Convener of International Conference – Methods, Aesthetics and Genres in English Communication; January 5 & 6, 2013, UPES.
Convener of International Conference – Strategic Communication – Learning from Mistakes; November 4 & 5, 2011, UPES.
Conference Chair of National Conference - Role of Communication in Academics & Corporate: Past, Present & Future; December 3 & 4, 2010, UPES.
Workshop Attended, a 2 day on “Case Study Analysis” by Dr. Mukul Gupta (of MDI, Gurgaon) at the University of Petroleum & Energy Studies, Dehradun, 2007.
Book Review on “The Monk who sold his Ferrari – Robin S Sharma” in the FDP conducted by the University of Petroleum & Energy Studies, Dehradun on August 3, 2006.
Conference attended on ‘Driving Growth through the industry: Opportunities & Challenges’ organized by CII on 18th March 2006, Dehradun.
Conference attended on ‘Building Brand Uttaranchal’ organized by CII on 18th March 2005, Dehradun.
Workshop Attended, organized by the Rai Foundation on “Understanding Business Communication – Case study analysis” by Dr. V K Singh, Dean, FMS, Gurukul Kangri Vishwavidyalaya in 2004.
Conference attended AIM – 2nd National Conference on ‘Advancement in Management and Information Technology’ organized by IMS, Dehradun in 2004.
Seminar on “You can win” conducted by Mr. Shiv Khera at Ghaziabad. Organized by the Ghaziabad Management Association in 1999.
Coaching Principals of Shri Edu Care group of schools on their personal development. 2019.
Positive Leadership Training: Workshops for UPES faculty & staff on imbibing Positive Leadership in their personal and professional lives. April & May 2018.
Faculty Development Program: EQ & You! Target Audience - UPES faculty with 5 to 10 years of teaching experience. January 2018.
Personality Enhancement Program (Freshers) for the UPES students from 2010 - 2018. For UTM Students, Shillong 2012 – 2016.
Placement Selection Improvement (Final Year) for the UPES students from 2010 – 2018. For UTM Students, Shillong 2012 – 2016.
Faculty Development Program: Improving your class presence! Target Audience - UPES faculty with 0 to 5 years of teaching experience. 2016 & 2017.
Management Development Programme on Communication Enhancement Skills for 25 Deputy Managers of THDCIL from July 18-23, 2016 at UPES.
Management Development Programme on ‘Interpersonal Communication’ for 3 batches (75 members; field staff) of Oil India Limited (OIL) at UPES on June 24, July 15, & August 26, 2014.
Management Development Programme on ‘Negotiating Skills’ to the Deputy Managers of Indian Oil Corporation as part of their curriculum for the award of “Certified Petroleum Managers” on January 9, 2008.
Corporate Training on ‘Improving Interpersonal Behavior’ to 150 members of the Tourism Taskforce of the Uttarakhand Police at Police Lines, Dehradun on April 15 – April 17, 2009
Corporate Training on ‘Improving Interpersonal Behavior’ to 150 members of the Tourism Taskforce of the Uttarakhand Police at Police Lines, Dehradun on April 7 – April 28, 2008.
Corporate Training on “How to be a good Instructor” for school teachers of Dehradun conducted at INC, ICFAI University, Dehradun in February 2006.
UPES Students’ Book (student circulation only) - Sahai, V., & Annapurna, P.L.L. (2011; edited 2012, 2013, 2014, 2015, 2016). Students Handbook on Personality Enhancement. Dehradun: UPES Press.
UPES Students’ Book (student circulation only) - Sahai, V., & Annapurna, P.L.L. (2011; edited 2012, 2013, 2014, 2015, 2016). Students Handbook on Placement Selection Improvement. Dehradun.
Book Review - Sahai, V. (2007). Life Enrichment through Self Empowerment. Book Review of ‘The Monk Who Sold His Ferrari’ by Robin Sharma. (Online) http://www.boloji.com/index.cfm?md=Content&sd=Articles&ArticleID=4032
Students’ Book (student circulation only) - Sahai, V. (2005). Marketing Management (Edited). New Delhi: Rai Foundation Press.
Students’ Book (student circulation only) - Sahai, V. (2004). Advertising Management. New Delhi: Rai Foundation Press
Doctoral Guidance: 1
Laureate Professional Assessment Panel Member, October 2015 to February 2016
Module 1 - Introduction to Online, Hybrid and Blended Education awarded by Laureate International Universities, Certificate No.300064, March-April 2016
Module 2 - Transition to the Online Classroom awarded by Laureate International Universities, Certificate No.303569, May-June 2016