Coming to UPES, surely proved to be a step taken in the right direction by us for a better and brighter future. Our journey till now in UPES has been full of opportunities, new experiences, interactions with experienced teachers and students and also shared a vibrant ambience of enthusiasm and enlightenment. We are aware that the world is becoming a smaller place every day, and the reason behind it is Digitalization. Therefore, I feel lucky to be a part of an extremely different and upcoming course of BBA DIGITAL MARKETING, offered only by UPES in India. Thus, it has helped us connect to the world, refined our skills with the way the course plan has been designed along with an equal importance given to sports, social activities and other extracurricular activities as well like MUN, online learning and others, helping us develop a good personality and widening our horizon of knowledge. Overall, my experience at UPES has been encouraging and inspiring and I look forward to continuing to grow and evolve while I pursue my three year course in UPES.