BA Journalism and Mass Communication (Digital) -Digital Publishing/Website Management

The BA Journalism and Mass Communication (Digital) - Digital Publishing/Website Management program offered by UPES School of Liberal Studies is a comprehensive three-year course, spanning across six semesters. It is designed to equip students with a diverse skill set that encompasses various facets of mass media and digital communications. Throughout the program, students will delve into different aspects of media, including writing for media, communication skills development, and the fundamentals of electronic and digital productions. One of the key highlights of this program is its emphasis on bridging the gap between theory and real-world practice. Students have the opportunity to interact with industry experts who bring their valuable knowledge and experience to the classroom, enabling students to gain a deeper understanding of the media industry and its evolving dynamics.

The focus on technology's role in journalism and communications sets this program apart. It covers essential topics such as social media strategies, content management, and effective communication techniques in the digital age. By becoming adept digital storytellers, students will acquire hands-on training that is highly sought after by media organizations, corporations, and startups alike. The practical skills and knowledge acquired during the course enable graduates to excel in roles such as digital publishing and website management, where they can effectively manage online presence and engage audiences across various platforms.

Overall, the BA Journalism and Mass Communication (Digital) - Digital Publishing/Website Management program by UPES School of Liberal Studies is a cutting-edge degree designed to meet the growing demand for media professionals who can navigate the complexities of the digital media landscape. With its practical and industry-oriented approach, it prepares graduates for success in the digital publishing and website management sectors, empowering them to make a significant impact in the ever-evolving world of digital media.

• BA Journalism and Mass Communication (Digital) students gain practical experience through internships and on-the-job training, preparing them for diverse roles in the media and entertainment industry.
• Graduates have the option to pursue a wide range of job roles in the media and entertainment industry or opt for doctoral research for further academic pursuits.
• The program boasts top-notch media professionals as faculty members, providing students with valuable insights and knowledge from experienced industry practitioners.
• The ultramodern studio and lab infrastructure of the School of Liberal Studies enable students to acquire comprehensive skills in digital production.
• Students engage in major projects, gaining practical expertise in digital publishing and website management, enhancing their employability.
• The BA in Journalism and Mass Communication (Digital) - Digital Publishing/Website Management program's curriculum is designed to cover all aspects of digital production, ensuring students are well-equipped with the necessary skills and knowledge for a successful career in the media industry.

The future scope of a BA in Journalism and Mass Communication (Digital) - Digital Publishing/Website Management program is promising and dynamic. Students will master various media formats, utilizing videos and graphics for compelling storytelling, while analyzing data for informative content. Engaging with readers through social media and analytics will be a key focus. Immersive storytelling experiences using virtual and augmented reality will be explored, alongside leveraging artificial intelligence for efficient content creation and delivery. Emphasis will be on ethical reporting and media literacy to combat misinformation, and understanding digital media entrepreneurship for funding and growth will be crucial. Additionally, students will learn remote work and collaboration skills, cover environmental topics, and address conservation issues. Overall, the program will equip graduates with a versatile skill set to thrive in the ever-evolving digital media landscape.

Completing the BA Journalism and Mass Communication (Digital) - Digital Publishing/Website Management program offered by UPES School of Liberal Studies opens up an array of promising career opportunities in the ever-evolving media landscape. Graduates of this program are equipped with comprehensive knowledge and skills in digital media, journalism, and website management, making them valuable assets in various industries. They can pursue rewarding careers as digital content creators, online journalists, social media managers, digital marketing specialists, web editors, and website administrators. Additionally, opportunities in digital publishing houses, news agencies, advertising firms, and corporate communications departments await these graduates, allowing them to thrive in the dynamic world of digital media and communication.

The BA Journalism and Mass Communication (Digital) - Digital Publishing/Website Management program offers promising placements. Renowned media houses such as Times of India, Hindustan Times, Indian Express, The Free Press Journal, TV Today, News 18, NDTV, TV9, ABP News, and others provide attractive job opportunities to students. Besides, numerous mid-sized content start-ups also express interest in hiring graduates from this program. The starting salary for freshers generally ranges from INR 4-10 lakh per annum, contingent on the individual's skills, knowledge, and exposure.

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Semester 1

Semester 2

Semester 3

Semester 4

Semester 5

Semester 6

Semester 7

Semester 8

Interested students must meet the following minimum eligibility criteria for BA Journalism and Mass Communication (Digital) - Digital Publishing/Website Management: 50% 10th & 12th Any Stream.

The selection criteria for students who wish to pursue BA Journalism and Mass Communication (Digital) - Digital Publishing/Website Management at UPES School of Liberal Studies depend on the individual's performance in Personal Interviews.